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Talent Profile
Peter Kallemeyn  
Creative Art Director
Creative, hands-on graphic and creative design leader with 15+ years experience in branding and packaging new products, websites, photography and driving brand awareness.

My background includes varied categories within CPG and developing designers with the same passion that I have. I approach every project with a true entrepreneurial perspective, and possess a unique ability to think out of the box. I have a knack for making the most of every opportunity, even on a limited budget. My extensive experience in brand and packaging development/design, traditional and digital marketing, copywriting, and leading winning teams makes me your ideal candidate.
FAM Brands
May 2015 – August 2019
Manufacturer of athletic apparel and accessories - Art Director, Creative (Los Angeles, CA)
• Manage team of 6 graphic designers for projects ranging from on/off site photo-shoots, packaging (graphic and structure), hard goods and soft goods in Off-Price markets (TJMaxx, Nordstrom Rack) and Club channels (Costco & Sam’s Club)
• Created processes to expedite approval process company wide
• Worked directly with licensor's on implementation of branding for Eddie Bauer®, Orvis®, Isaac Mizrahi® and Woolrich®
• Lead creative for over 8 major re-branding and repackaging initiatives
• Work directly with Hong Kong team and factories in China, Bangladesh, Egypt and Indonesia on quality and pricing.
• Produced photo-shoots from start to finish including model casting/selection, location scouting and styling

November 2009 - Present
Baby & Pet Products - Senior Graphic/Packaging Designer  (Los Angeles, CA)
• Graphic and Packaging Design for baby and pet lines (Munchkin & Bamboo).
• Main responsibilities include - Developing packaging and branding that showcase consumer products in markets such as Target, Walmart, Club Stores and Specialty markets. Keeping an up-to-date tally of competitor packaging and branding. 
• Managed and worked with teams (Marketing, Sales, Sourcing, Compliance, Product Development)in US, UK and HK
• Design work includes packaging, logo design, branding, ads, trade-show graphics, POS, brochure and sales requests for multiple lines under the Munchkin umbrella.

May 2009 - August 2009
Toy Company - Contract Senior Packaging Designer (Los Angeles, CA)
• Created NEW brand and packaging for line of boys role play toys. 
• Designed licensed packaging for seasonal line (Iron Man, X-Men, SpiderMan and Star Wars)

September 2007 – April 2009
Toy Company - Senior Packaging Designer (Los Angeles, CA)
• Banzai - Brand design for full line of summer outdoor products. Work includes packaging design, art-directing photoshoots, photo retouching and product development
• Designed logo’s and packaging for NEW Sports Line under Banzai brand.
• Style guide packaging for X-Games, Rawlings, Spider-man, Fisher Price, Disney and Nickelodeon
• Worked with team to expand existing line of toys for toy fair in Hong Kong
• Managed team and designed full environmental graphics for LA Showroom

December 2004 - September 2007
Full Service Communications Firm - Designer (Los Angeles, CA)
Work included redesign of packaging for major brands of Specialty Division, seasonal and gift promotions, web banners, point-of-purchase, and sell sheets for Nestlé Inc. 
• Additional responsibilities include developing new layouts and color sets for line extensions, directing photo shoots and illustrators
• Further design projects for other clients include promotional materials such as CD and jacket design, brochures, mailers, newspaper ads, P.O.P and P.O.S.

March 2004 – November 2004
Global Design Center - Packaging Designer (NYC, NY)
• Coordinated with teams comprised of marketing managers (U.S. and Europe), packaging, engineers, and research & development from start to finish for packaging of each individual product
• Created design and color scheme of first men’s haircare line for US market
• Designed multiple sets of seasonal handcreams from concept to production
• Managed auxiliary studios to complete final artwork, mechanicals and comps

August 2003 - March 2004
Strategic Brand Consulting  and Design - Contract Packaging Designer (NYC, NY)
• Involved in all phases of packaging design for mass market consumer products. Clients included Altria, Pepsi, Starbucks, Clairol, and Entenmann’s.
• Worked closely with client and ad agency representatives in initial stages, to develop ideas for projects.
• Created and updated existing logos, extended existing product lines, and promotional materials / direct mailings.
• Located and purchased materials as well as sourcing transfers and decals for client consideration.

The Fashion Institute of Technology, State University of New York
Bachelor of Fine Arts in Packaging Design  - May 2003
Associate in Applied Science in Advertising Design - May 2001

OS X • Adobe Creative Suite CC (Illustrator, Photoshop, InDesign,) QuarkXpress • Microsoft Office (Word, PowerPoint)
Peter Kallemeyn
Full-time, On-site, Off-site, Permanent position
Art Direction, Design
Print, Industrial/Product
POST DATE: 07.30.2020
Los Angeles, CA
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