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Talent Profile
PROFILE/RESUME
Tracey Barraco  
Sr. Art Director
 
I am a goal-oriented, award-winning, creative professional experienced in departmental management, creative direction, concept development, art direction, graphic design and production management. Currently, I am seeking to become a remote team member within a company in which my ability to not only think “outside the box” but to redefine that “box” to exceed all goals and expectations.

An authentic and driven individual, I posses the desire to not only visually and emotionally engage the target audience, but to approach every project from a marketing and sales perspective. I embrace the belief that “form follows function.”  Though it is important to graphically capture the attention of the target audience, good design is ultimately about accurate communication, education, persuasion and results.

I have been described as an enthusiastic team player who works cooperatively, efficiently, and productively with designers, copywriters, illustrators, photographers, sales and account representatives, project managers and outside service partners to accomplish objectives on-time and within budget.

A highly organized, self-starter, I am adept at leading, coordinating and executing integrated projects from concept to completion, creating memorable solutions that exceed objectives and ultimately get results.
Resume
SKILLS/SPECIALTIES
Highly skilled in print layout and design
Strong collaboration skills as well as the ability to work independently
Aptitude for bringing different components together to cohesively relay communication objective
Thrives on the challenges of creating excellent work under tight budgets and deadlines
Ability to visualize end result and the know-how to bring it to life from concept to completion
Knowledge and understanding of branding trends and ability to create within branding standards
Strong sense of design and ability to create graphics for web and interactive use
Proficient in working with and creating templates for print and web
Extensive experience in creating multiple-page publications/catalogs
Large-format design experience for signage, billboards and outdoor media 
Ability to teach myself industry-required computer programs as needed
Extensive experience in packaging design, labelling & embellishments
Production knowledge and vendor management experience
Superior digital image retouching skills
Accurate with an eye for detail
Excellent organizational and cataloging skills
Capable of working on both PC and Mac platforms

PROJECT SCOPE
Custom-published, long-format magazines
Product catalogs
Logos / identity / brand standards
Corporate communications
Advertising campaigns
Packaging 
Trade ads and inserts
Promotional campaigns
POS display programs
Direct mail programs
Trade show booths & collateral 
Website design

SOFTWARE KNOWLEDGE
Adobe® Creative Suite (InDesign, Photoshop, Illustrator, Acrobat)
Microsoft® Office (Powerpoint, Word, Excel)
Currently expanding knowledge of:
HTML/CSS
Adobe® Dreamweaver®

PROFESSIONAL EXPERIENCE 
2013 - Present
Flow Design
Sr. Art Director

2011-2012
Cayman Chemical - Ann Arbor, MI
Graphics Manager

2009 - Present
Tracey Barraco Graphic Design - Westland, MI
Freelance Graphic Design

2004 - 2009  
Mars Advertising, Inc. - Southfield, MI 
Sr. Art Director/Designer 

2000-2004  FCS, Inc. - Livonia, MI    
Art Director/Designer 

1995-2000   
The Agency & Partners, Inc. - Novi, MI   
Art Department 
 
EDUCATION
Ferris State University - Big Rapids, MI
1995 - Bachelor's Degree in Visual Communications
Graduated Cum Laude

AWARDS/ACHIEVEMENTS 
1995 Auto International Association (AIA) 
Most Innovative Merchandising of an Import Automotive Product 

1995 Auto International Association (AIA)
Best New Packaging of an Import Automotive Product 

2002 The Big Idea Magazine
Scott Shuptrine furniture store brochures

2005 APEX Awards for Publication Excellence - Award of Excellence
One-of-a-Kind Custom Published Magazine 

2008 APEX Awards for Publication Excellence - Grand Award
One-of-a-Kind Custom Published Magazine

2009 National Grocers Association - Creative Choice Awards 
Best Public Service Campaign

2010 APEX Awards for Publication Excellence - Award of Excellence
Magazine & Journal Design and Layout

2015 Graphis Design Annual – Gold 
Package Design: American Barrels Bourbon

2015 Brand Packaging Design Gallery - People's Choice
American Barrels Bourbon

2016 MicroLiquor Spirit Awards - Package Design - Gold
St. Augustine Double Cask Bourbon
St. Augustine Port Finished Bourbon

2017 GDUSA American Package Design Awards 
Tank Rum

2017 11th Annual American Distilling Institute Excellence in Packaging Awards - Silver
St. Augustine Distillery Double Cask Bourbon

2017 MicroLiquor Spirit Awards - Package Design - Gold
IslandJon Vodka

2018 SIP Awards - Package Design - Platinum
Tank Rum

2019 Micro Liquor Spirit Awards - Package Design - Gold
St. Augustine Distillery Florida Straight Bourbon

2020 American Graphic Design Awards
St. Augustine Distillery The Saint Bourbon
Tracey Barraco
Seeking
Full-time, Off-site, Permanent position
Experience
Senior
Skills
Art Direction, Design
Industry
Advertising, Print
POST DATE: 04.05.2021
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Westland, MI
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