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Talent Profile
PROFILE/RESUME
P.A. Tippett  
Creative Director
Award-winning Creative Director with expertise in Automotive, Telecom, Financial, Electronics, Global Tech, Entertainment, Fashion, Food and Packaged Goods. Exceptional demonstrated ability in Branding, Retail, Channel Marketing, B2B and Corporate Image. 

Broad experience across integrated platforms of Print, Broadcast, DM, Digital, Mobile, 
Digital DM, Social Marketing, On-Site Events and Guerilla Marketing. 

High success-rate in developing “new business” creative and new client acquisition.

Strong mentoring capabilities and restrained, confident approach to managing.

Stress-proof sense of humour.
Resume
Mr. Tippett is an Award-winning Creative Director with expertise in Automotive, Telecom, Financial, Electronics, Global Tech, Entertainment, Fashion, Food & Packaged Goods. 
 • Exceptional demonstrated ability in Branding, Retail, Channel Marketing, 
    B2B and Corporate Image. 

 • Broad experience across integrated platforms of Print, Broadcast, DM, 
    Digital, Mobile, Digital DM, Social Marketing, On-Site Events and 
    Guerilla Marketing. 

• High success-rate in developing “new business” creative and new client 
   acquisition.

 • Strong mentoring capabilities and restrained, confident approach to managing.


Now: Freelance / Consulting 
         Creative Director
	 Linett & Harrison - Union, NJ
		Provident Bank	

          	Additional, non-L&H work:
		Verizon                             Fiat USA
		Sony USA 				Exxon Mobil
		Pep Boys				Prestige BMW
		PayPal / Bill Me Later         Carpenter Technology Corp.
		First Tennessee Bank        	Hyundai USA

• Developed DM campaigns to help Verizon maintain leadership position in NY      
   market
• Concepted/developed DM and collateral / POP to help Sony expand shelf     
   space for digital products
• Created, branded and implemented high-performance “boutique” for one of     
   North America’s leading BMW Dealers
• Concepted / developed of campaigns to re-introduce Fiat to the US market
• Concepted/ developed of campaigns to brand individual merchandising 
   centers within Pep Boys retail stores • developed web content
• Concepted / developed digital DM campaign to increase Bill Me Later   
   customer acquisition
• Developed DM campaigns to help Agency retain First Tennessee Bank as a    
    client

Then: 6/02 – 5/10 Creative Director 
Giovatto Advertising - Paramus, NJ

Ferrari/Maserati                               Capezio 
LandRover                                      Boylan Bottleworks
Clear Channel Communications       BlackBerry 
T-Mobile                                         General Electric
Crestron Inc.

• Created / supervised winning campaigns to acquire new clients: Capezio, 
   Ferrari / Maserati, Clear Channel, T-Mobile, GE
• Developed tag, produced and edited TV spots, Newspaper, Bus wraps, Van 
   design and  Billboards for launch of Clear Channel’s Hispanic radio
• Created Guerilla campaign which resulted in highest rate of activations for a 
   single day  for T-Mobile in New York
• Developed corporate messaging from T-Mobile to employees and Retail 
   Partners for multiple Q1 and Q4 events

3/96 - 6/01  Associate Creative Director
Source Communications - Hackensack, NJ

Nikon                    NY Yankees 
Hewlett Packard    McDonalds

• Managed creative for Nikon’s Channel advertising efforts
• Developed creative to introduce Nikon’s Digital Scanner -- the first affordable, 
   digital scanner available to non-commercial customers
• Created/ supervised Nikon Digital ad work and grew billings from $800K to  
   $6M in 3 years
• Developed corporate messaging for Nikon to Retail Partners for year-end 
   event at Harley Davidson Cafe, Las Vegas
• Won Retail awards for Nikon digital campaigns
• Created campaign to win HP InkJet Printer as a new client
• Researched / Wrote web-site for HP’s sponsorship of World Cup Soccer – over 
  1.2 million hits per day during the matches

9/94 - 3/96   Director of Advertising & Promotion
MTA New York City Transit – New York, NY
• Created in-house advertising agency for messaging to riders as well as inter-
   departmental communications

11/89 - 3/94   V.P. Assoc. Creative Director
Gianettino & Meredith Advertising - Short Hills, NJ

Mid Atlantic Chevrolet Dealers        WWOR TV 
Ricoh                                            CD 101 RADIO 
Hotel Bar Butter                            Blue Cross and Blue Shield 
Bertolli                                          Van Heusen
AT&T                                             Foster Wheeler  
Benjamin Moore & Co.

• Created award-winning campaigns for the retail introduction of Chevrolet 
   vehicles
• Concepted / Developed campaign and tag that won Ricoh as a new client
• Concepted / Developed campaign and tag that won Benjamin Moore as a new 
   client
• Developed campaign and tag that won Van Heusen retail outlets as a new    
   client
• Created corporate messaging for Foster Wheeler to the co-generation and 
   petro-chemical industry
           
9/87 - 11/89   V.P. Creative Group Head
Saatchi Saatchi - New York, NY

Toyota Motor Sales (USA)     Toyota Canada/International
Yoplait of France                   Nabisco/Lifesavers 
Royal Crown Cola                  Helene Curtis

• Created, produced, edited numerous Toyota commercials introducing break-
   through vehicles to U.S. consumers
• Created, produced, edited numerous Toyota commercials introducing break-
   through vehicles to Canadian and Mexican consumers
• Wrote monthly advertorial – “Toyota Tech” for Automotive magazines (Car and    
   Driver,  Automobile, Road and Track etc.)
• Test-driver and evaluator for Toyota prototypes
• Jumped in as a “trouble-shooter” to successfully retain clients Yoplait and 
   Lifesavers

10/86 - 9/87 Copywriter
Grey Advertising - New York, NY
Renault USA            Renfield Imports (Gordon’s Gin, Pinch Scotch)
 Goodrich Tire & Rubber

• Created campaign to introduce Renault as the first car maker to tame inter-
   cooled turbo charging technology for “the street”
• Contributed to the award-winning Goodrich print campaign

Education:
Vassar College,  B.A. English; Secondary Education
Certification, School of Visual Arts
Sarah Lawrence MFA Program
Lee Strasberg Institute - Professional enrichment courses.

Special Interests & Abilities:
U. S. Cycling Federation
U. S. Squash Racquets Assoc (former Pro – Union League of NY) 
Restoration of British cars & motorcycles
Reasonably fluent in French and Spanish
P.A. Tippett
Seeking
Full-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Executive
Skills
Creative Direction, Writing
Industry
Advertising, TV/Radio
POST DATE: 08.06.2019
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New York, NY
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