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Talent Profile
PROFILE/RESUME
Julie Gerovski  
Senior Art Director & Designer
 
My abilities include full-service print and digital creative, including strategy, concept, photo direction, design, layout, digital production, photography, photo retouching, and everything in-between. The project base I work from includes B2C and B2B brand-building initiatives for advertising and marketing...website, print and digital campaign design, POP/POS, CPG, promotions, direct mail and loyalty programs, collateral design, website design/graphics, channel marketing, event/environmental design, trade show graphics, identity design, copy writing and editing.

Specialties: Healthcare Technology, Luxury Travel, Corporate Benefits, and Food & Beverage. 

Brands include: Norwegian Cruise Lines, Quiddity Solutions, AMADEUS River Cruises, VIVA Cruises River & Expedition, Rivages du Monde River & Coastal Cruises, STORYLINES Luxury Cruise Condominiums, Haimark Luxury Travel, Unilever Food Solutions (Hellmann’s Mayonnaise, Lipton Tea, Knorr), Dannon, Proctor & Gamble Brands, ConAgra Food Brands, PetSmart, Jim Beam, Sauza Tequila, Courvoisier, DeKuyper, EFFEN Vodka, Perrier, San Pellegrino, Hershey Foodservice, Equal Sweetener, NutraSweet, Schwan’s Home Delivery, Kraft, S.C. Johnson, Nabisco, Oscar Mayer, 7 UP, Miller Brewing, K Hard Cider, Subway, Pillsbury, Häagen-Dazs, Tyson Seafood, Frank’s Red Hot, French’s, Cattlemen’s Barbecue, General Mills, Land O Lakes, Sara Lee and more.

Expert-level Adobe CC, Microsoft Office, MailChimp and other applications. Wix and Webflow for website and microsite design.
Resume
Seasoned art director and designer for B2C and B2B print and digital marketing, including: website design, advertising, newsletters, collateral design, promotions, POS, CPG, direct mail and loyalty programs, event marketing, trade show graphics, and identity design. Specialties: Full-service creative including strategy, concept, photo direction, design, layout, web graphics, digital production, photography, photo retouching, copy editing/writing, and everything in between. 

Julie Gerovski Creative - Chicago, IL
Freelance Senior Art Director/Creative Director, 2016 to Present 
Clients: Norwegian Cruise Lines, AMADEUS River Cruises, Rivages du Monde River & Coastal Cruises, STORYLINES Luxury Cruise Condominiums, and VIVA River & Expedition Cruises.
Provide print and digital design services, including email promotions and brand marketing, conceptual design, and layout for sales materials, advertising, and online marketing to promote European river cruises and small ship/yacht voyages.

Client: Quiddity Solutions, LLC
Manage marketing communications and graphics for startup healthcare IT company, including identity, website, and collateral design. Write grant proposals and other pitch materials to cultivate funding opportunities.

Haimark Travel - Chicago, IL
Senior Marketing Director, 2014 to 2016
Provided creative direction and graphic design to introduce Haimark vessels as a NEW luxury brand in the travel industry for exotic river cruises, and small ship options through the Americas, Southeast Asia, and India. Our target market was travel agents and FIT travelers. I led strategic brand marketing, conceptual design and layout for sales materials, advertising, digital marketing and shipboard identity/branding for 6 ships. Conducted photo shoots and managed 2-4 freelance designers & writers. 

Julie Boedeker Creative - Chicago, IL
Freelance Senior Art Director, 2010 to 2014
Concept development, art direction and graphic design for B2C and B2B advertising, promotions, POS, CPG, event marketing, trade show graphics, direct mail, web graphics, collateral and identity design. CLIENTS: Aon Hewitt, Hangar 12 Group, Launch Creative, The Food Group, Gordon Hanrahan, Blue Chip Marketing and other agencies. BRANDS: 
Aon Hewitt (various corporate benefit clients), PetSmart, ConAgra Food Brands, Unilever Food Solutions (Hellmann's Mayonnaise, Lipton Tea, Knorr) and Proctor & Gamble Brands. 

Beam Suntory - Deerfield, IL
Senior Art Director, 2008 to 2010
Concept development, art direction and graphic design for retail POS in liquor and 
grocery stores; on-premise brand-building events, promotions and signage for bars 
and restaurants; collateral design; packaging design; event marketing and trade 
show graphics. BRANDS: Jim Beam, Red Stag, Sauza Tequila, Effen Vodka, Courvoisier, DeKuyper, Cockburn’s and Teacher’s Highland Cream.

Salt Communications - Chicago, IL
Senior Art Director, 2003 to 2004
Concept development, art direction, layout/design and digital production for integrated brand-building advertising communications and foodservice B2B collateral. Art direction and management for food and recipe photography. Conducted client presentations and managed estimates to ensure creative accountability. BRANDS: Nestle Waters (Perrier, San Pellegrino and regional spring water brands), Hershey Foodservice and Aramark Foodservice.

FFwd - Chicago, IL
Senior Art Director, 2001 to 2003
Strategic marketing executions for B2C advertising, promotions, direct mail, POS and event marketing. Provided concept direction and layout/design for integrated brand-building communications. Supervised freelance and staff, directed photography, conducted client presentations and managed estimates to ensure creative accountability. BRANDS: Merisant (Equal sweetener and NutraSweet brands), Schwan’s Home Delivery, Cargill Sweeteners, Miller Dowel and The Cradle adoption services.
Julie Gerovski
Seeking
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Art Direction, Design
Industry
Print, Web/Multimedia
SAMPLE WORK
POST DATE: 05.09.2022
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Chicago, IL
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