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Talent Profile
PROFILE/RESUME
Julie Gerovski  
Senior Art Director
 
"The details are not the details. They make the design" - Charles Eames 

This is a motto I stand by for every project I tackle. From start to finish, the details are key to create the personality of a brand, and without it a strategy, layout, and branding has no defining character to set it apart from its competitors. I'm in the business of "details", let me help you with yours!

Specialties: Technology, Luxury Travel, Corporate Benefits and Food & Beverage. Full-service creative including print and digital strategy, concept, photo direction, design, layout, website design/graphics, digital production, photo retouching and everything in between. 

Brands include: Quiddity Solutions, Amadeus River Cruises, Haimark luxury small ship and river cruises, Aon Hewitt (various corporate benefit clients), Unilever Food Solutions (Hellmann’s Mayonnaise, Lipton Tea, Knorr), Dannon Foodservice, Proctor and Gamble, ConAgra Foods, Jim Beam, Sauza Tequila, Courvoisier, DeKuyper, EFFEN Vodka, Perrier, San Pellegrino, Hershey Foodservice, Equal Sweetener, NutraSweet, Schwan’s Home Delivery, Kraft, S.C. Johnson, Nabisco, Oscar Mayer, 7 UP, Miller Brewing, K Hard Cider, Subway, Pillsbury, Häagen-Dazs, Tyson Seafood, Frank’s Red Hot, French’s, Cattlemen’s Barbecue, General Mills, Land O Lakes, Sara Lee and more.

Expert-level Adobe CC, Microsoft Office, MailChimp and other applications.
Resume
Seasoned art director and designer for B2C and B2B print and digital advertising, collateral, promotions, POS, CPG, direct mail and loyalty programs, event marketing, trade show graphics and identity design. Specialties: Full-service creative including strategy, concept, photo direction, design, layout, web graphics, digital production, photo retouching and everything in between. 

Quiddity Solutions, LLC - Chicago, IL
Freelance Designer, 2016 to present
Manage marketing communications and graphics for startup healthcare IT company, including identity, website and collateral design. Write grant proposals and other pitch materials to cultivate funding opportunities.

Amadeus River Cruises - Chicago, IL
Freelance Designer, 2016 to present
Provide print and digital design services including brand marketing, conceptual design and layout for sales materials, advertising and online marketing for a European river cruise company. 

Haimark Travel - Chicago, IL
Senior Marketing Director, 2014 to 2016
Creative direction and design for luxury small ship and river cruise products across the Americas, Southeast Asia and India targeting B2C for FIT travelers as well as B2B for travel agents and tour operators to introduce Haimark products as a new luxury brand in the travel industry. Led strategic brand marketing, conceptual design and layout for sales materials, advertising, digital marketing and shipboard identity/branding. Conducted photo shoots and managed 2-4 freelance designers & writers. 

Julie Boedeker Creative - Chicago, IL
Freelance Senior Art Director, 2010 to 2014
Concept development, art direction and graphic design for B2C and B2B advertising, promotions, POS, CPG, event marketing, trade show graphics, direct mail, web graphics, collateral and identity design. CLIENTS: Aon Hewitt, Hangar 12 Group, Launch Creative, The Food Group, Gordon Hanrahan, Blue Chip Marketing and other agencies. BRANDS: 
Aon Hewitt (various corporate benefit clients), PetSmart, ConAgra Food Brands, Unilever Food Solutions (Hellmann's Mayonnaise, Lipton Tea, Knorr) and Proctor & Gamble Brands. 

Beam Suntory - Deerfield, IL
Senior Art Director, 2008 to 2010
Concept development, art direction and graphic design for retail POS in liquor and 
grocery stores; on-premise brand-building events, promotions and signage for bars 
and restaurants; collateral design; packaging design; event marketing and trade 
show graphics. BRANDS: Jim Beam, Red Stag, Sauza Tequila, Effen Vodka, Courvoisier, DeKuyper, Cockburn’s and Teacher’s Highland Cream.

Salt Communications - Chicago, IL
Senior Art Director, 2003 to 2004
Concept development, art direction, layout/design and digital production for integrated brand-building advertising communications and foodservice B2B collateral. Art direction and management for food and recipe photography. Conducted client presentations and managed estimates to ensure creative accountability. BRANDS: Nestle Waters (Perrier, San Pellegrino and regional spring water brands), Hershey Foodservice and Aramark Foodservice.

FFwd - Chicago, IL
Senior Art Director, 2001 to 2003
Strategic marketing executions for B2C advertising, promotions, direct mail, POS and event marketing. Provided concept direction and layout/design for integrated brand-building communications. Supervised freelance and staff, directed photography, conducted client presentations and managed estimates to ensure creative accountability. BRANDS: Merisant (Equal sweetener and NutraSweet brands), Schwan’s Home Delivery, Cargill Sweeteners, Miller Dowel and The Cradle adoption services.
Julie Gerovski
Seeking
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Art Direction, Design
Industry
Advertising, Print
SAMPLE WORK
POST DATE: 01.09.2019
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Chicago, IL
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