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Talent Profile
Cheryl Woodard  
Art Director
As a Graphic Designer and Art Director with 17 years design experience in the Fashion, Retail and Catalog Industry, I have performed the lead role in the areas of branding, catalog layouts, packaging and online. I thrive in fast - paced environments and am detail - oriented from concept to completion.
Freelance, Riverside, CA
Art Director - 2008 - Present

• Envision, develop, and produce inventive business campaigns for a broad variety of marketing assets - for print, digital, and social media including branding, catalogs/publications, tradeshow displays, environmental graphics, as well as other enterprising forms of promotional material and creative communication

• Create presentation decks and moodboards to communicate vision, storytelling and campaign proposals

• Close correspondence with project leaders, designers to best plan and execute photoshoots

• Strategize with internal teams to prepare, problem-solve and present top quality deliverables on-time and on-budget

• Lead projects from concept to completion, partnering with outside contractors as needed, managing final production and results to most benefit client -includes coordinating with writer, overseeing retouching and facilitating press checks

Draper’s & Damon’s, Irvine, CA
Art Director - 2015 - January 2018

• Develop and lead clear and effective brand direction, after first modernizing design
of the direct catalog channel

• Concept, direct innovative still-life photography of fashion apparel and accessories which resulted in increasing sales for the company

• Collaborate with the Creative Team, Marketing and Merchants to deliver effective solutions
on-strategy, on-time, and per season

• Responsible for managing shotlists, internal teams and design partners to best plan
and execute photoshoots

• Developed style guide and assets to ensure all marketing assets are on brand

• Support Creative Director in managing workload and deliverables - including preparation
of mockups, comps, copywriting, and more

Anchor Blue, Inc., Corona, CA
Senior Graphic Designer - 2008 - 2011

• Lead designer of branding, packaging and national seasonal campaigns

• Dealt directly with the VP of Marketing to develop brand guidelines including
corporate identity, in-store and online campaigns

• Managed multiple projects from concept to completion with designers and vendors

• Worked with internal teams to prepare and present deliverables on time and on budget

• Collaborated with the Visual Merchandising team from concept to completion regarding
seasonal and promotional window and in-store campaigns for over 100 stores

• Additional duties include apparel design, copywriting and production

The Wet Seal, Inc., Foothill Ranch, CA
Art Director - 2001 - 2008

• Develop global brand concepts and creative strategy

• Concepted and directed photoshoots for print and online

• Lead internal creative efforts around branding, advertising, retail POS, digital, product and graphics

• Worked directly with the Brand Director and VP of Marketing to deliver work that is on-strategy, on-budget and on-time

• Manage and delegate multiple projects from concept to completion with designers and external vendors

• Additional duties included copywriting, production and overseeing color correction of major campaign photography

Laguna College of Art and Design, Laguna Beach, CA - 5/2000
• BFA, Graphic Design

Proficent in Adobe CC, Copywriting
Cheryl Woodard
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Art Direction, Creative Direction
Fashion, Print
POST DATE: 11.13.2023
Riverside, CA
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