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Talent Profile
Gayle Allston  
Graphic Designer
Visual communication has been my passion and my career since 1983. I am a highly creative, results-oriented graphic design professional with outstanding conceptual, design, project management, and client service skills.
I bring award-winning experience to the table – with a solid background in developing, designing, and implementing customer-focused marketing strategies and campaigns for print, online and multimedia applications.  

I am successful at creating products that meet a client's needs – and exceed expectations. That success is due in part to excellent client service skills - I enjoy helping my employer and their clients reach their marketing and communication objectives. 

I have had the opportunity to focus on education, agribusiness, and real estate industries in depth, however, I am open and eager to learn new markets, products, and services and apply solid design skills to whatever projects I am assigned.  

Finally, I offer a great work ethic, can work independently or with a team, and welcome the opportunity to contribute to the marketing/communications goals of a great company or organization.

Thank you for your consideration.
Qualifications Profile

Highly creative, results-oriented graphic design professional with outstanding conceptual, design, project management, and client service skills offering:   

• Award-winning experience developing and implementing customer-focused marketing 
strategies and campaigns for print, online and multimedia applications 
• Excellent illustration skills – proficient in both freehand and digital techniques
• Tradeshow/event promotion, graphics development and coordination skills
• Copy writing experience for a variety of marketing projects  
• Success in building and maintaining client, vendor and media relationships  
• Proven track record for managing multiple projects within deadline/budget perimeters  
• Excellent collaborative skills; experienced and comfortable working independently and within team environment   
• Experience with a wide range of industries, products and services, including non-profit organizations.  Industries of in-depth focus:  Education, agribusiness, real estate

Professional Experience

Senior Graphic Designer 						
3/2012 to present
Houston Independent School District • Houston, Texas
Senior level graphic designer for HISD, the largest school district in Texas and seventh largest in the nation.  Responsibilities include design of print and multi-media projects for HISD departments, programs, schools, activities, and initiatives.  Many assignments are produced in English, Spanish, Vietnamese, Chinese and Arabic languages. Special focus on projects with high district and community visibility. 

• Currently combine design skills and client-focused vision to create and enhance materials in support of the brand and mission of one of the nation’s largest school districts.
• Have contributed to a number of HISD projects recognized for excellence by printing and 	marketing industries on local, regional and national levels. Most recent:  First place in Graphic Design at ACUP (Association of College & University Printers) Conference, April 2015, for HISD Comprehensive Annual Financial Report.
Graphic Designer						
6/2011 to 2/2012 
Complete Printing and Publishing • Carthage, Texas
Short-term position for full service commercial printer.  Gained valuable insight into printing operation. 		
• Completed successful re-design of in-house magazine.  Brought fresh design concepts to all print projects, including customer advertising

Editorial Assistant/Advertising Coordinator 			
10/2008 to 4/2011 
Pond Boss Magazine • Sadler, Texas
National market magazine focused on management of private ponds and lakes. 				
• Improved quality of publication through design direction and enhanced proofing and graphic design for publication promotion, event promotion and client advertising  
• Successfully coordinated and promoted national conference/tradeshow in 2009 and 2011, resulting in increased revenue over previous events  
• Enhanced online presence with organization and content development of new, more engaging website designed to grow magazine subscriber base and provide a forum and information to those interested in private pond and lake management.

Graphic Design/Marketing Consultant 				
4/1997 to 10/2008 
Allston Designworks • Pagosa Springs, Colorado and Texas
Print advertising for newspaper and magazine media, marketing materials, web site development consultation, media planning, production/account management, art direction, graphic design, illustration and copy writing for local and national clients.  Large percentage of client work was real estate related, with emphasis on residential marketing. 	 
• Successfully grew client base and positioned Allston Designworks as a source of choice for quality graphic design and marketing in this southwestern Colorado market 

Marketing Coordinator/Graphic Designer 			
1/2000 to 10/2000 
BSA Hospice • Amarillo, Texas					
Marketing coordination, graphic design, fund raising event planning, donations, vendor relations and volunteer coordination for this hospital based hospice.
• Increased community awareness of hospice mission through enhanced marketing
Marketing Coordinator/Graphic Designer 			
1/1995 to 5/1996 
Micro Data Base Systems, Inc. • West Lafayette, Indiana  	
Database software. Developed print advertising, collateral materials, in-house communication tools, coordinated national tradeshows (NYC, Boston, Chicago, San Francisco, Toronto), produced tradeshow graphics and directed production of high-end tradeshow booth.  Travel.
• Effectively coordinated company participation in key industry tradeshows across nation
Production Coordinator/Graphic Designer 			
6/1994 to 1/1995 
Kappa Delta Pi • West Lafayette, Indiana 
Production management, graphics, publication design for honor society for educators.			
• Successfully developed policies and materials to add advertising to existing in-house publication

Senior Art Director 						
6/1993 to 6/1994
The Majestic Group • Indianapolis, Indiana
Ad agency. Art direction, design and production for national agribusiness clients.
• Created compelling campaigns for Elanco, a division of Ely Lilly, and other agribusiness clients
Art Director/Graphic Designer 					
6/1986 to 5/1993 
McCormick Advertising • Amarillo, Texas
Ad agency – agribusiness.  Art direction/graphic design for agribusiness clients, primarily beef industry(Texas and National Cattle Feeders, beef industry promotion), animal health products for cattle and veterinary industries (Sanofi Animal Health), animal health products distribution(Walco International), sorghum production (Pioneer).  Supervised staff.  Travel. 			
• Developed logos for beef, sorghum and other agribusiness industries still used today  
• Won numerous awards for contributions to national, regional, and local client projects
• Contributed to campaign for animal health pharmaceuticals that increased sales over 200%

Technical Proficiency
Software:  Adobe Creative Suite CS5 (InDesign, Illustrator, Photoshop), Dreamweaver, Adobe Acrobat, Microsoft Office, Power Point.  Industry-specific database management.  
Platforms:  Windows and Mac

Associate of Applied Arts Degree - 1984  •  Commercial Art in Advertising  
Texas State Technical Institute, Amarillo, TX
• President’s Honor Roll    • Inclusion in “Who’s Who in American Junior Colleges”

Current member of AIGA - a national association for graphic design professionals 

Professional and personal references available upon request.
Gayle Allston
Full-time, On-site, Permanent position
Design, Art Direction
Marcomm, Advertising
POST DATE: 11.03.2019
Houston, TX
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