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Talent Profile
PROFILE/RESUME
Cindy Yoo  
Art Director
 
Art director with over 15 years of professional experience in all aspects of visual marketing design. Very meticulous and able to work extremely fast under tight deadlines while maintaining a high level quality with attention to detail.
Resume
EDUCATION
California State University, Long Beach				                 
BA in Arts				June, 2002

QUALIFICATIONS/ SKILLS
• Strong sense of design, layout, typography and branding skills, production and creation of print in all aspects of design including print collateral, branding, corporate identity, multimedia materials, packaging, advertising, illustration and rendering
• Expert proficiency in the latest versions of Adobe Creative Suites including; Photoshop, Illustrator, InDesign and Acrobat Professiona. Proficiency in MS Office programs – Powerpoint, Word, Excel, & Outlook. Basic knowledge of Dreamweaver, Flash, HTML, CSS.
• Able to work through all stages of the design process from concept to development and production
• Able to manage production of marketing materials including vendor, customer relationships and negotiations with printers as needed
• Detail oriented with strong organizational skills, strong communication and problem solving skills
• Self-motivated, enthusiastic, hardworking, able to work independently
• Bilingual: Fluent in English, Korean

PROFESSIONAL EXPERIENCE

Melissa		                        March, 2018 – Present
Art Director

• Work closely with marketing manager, copywriters, designers, web team, and global sales managers to concept, design and create original marketing materials. This includes flyers, full page print ads, trade show booths, brochures, catalogs, magazines, banner ads, trade show giveaways, video graphics, etc.
• Manage the design, consistency, and execution of company’s brand image. 
•  Prepare finished advertising concepts to present to executive team.
• Oversee visual look and feel of all materials to ensure brand integrity is maintained across all mediums.
 • Work closely with outside vendors to ensure artistic quality, enforce deliverables and obtain quotes.
•  Review and approve all designs and proofs.
 
Melissa		                        April, 2015 – February 2018
Senior Graphic Designer

• Embraced a larger role as a designer for Melissa’s rebranding efforts. I've researched, came up with ideas and created comps/final pieces for the Melissa logo, sub-brand logos, branding colors, letterhead, new business cards, brand guidelines, presentation folder, collateral templates, etc. I also made sure that our new branding was consistent throughout all collaterals and platforms.
• Was an integral player in developing and creating new ad concepts
• Created and updated the new company newsletter, which was well received by the staff.
• Interacted directly with marketing coordinator, copy writers, web developers to achieve tight deadline-constrained goals.
• Managed production of marketing materials including vendor negotiations with printers.

Joy Sox Plus Inc.		        January, 2014 - March, 2015
Owner & Freelance Graphic Designer

Redline Detection, LLC.		June, 2012 - December, 2013
Senior Graphic Designer

• Conceptualize and design marketing materials including both print collateral and multimedia (digital), trade show booths, ads, catalogs, promotional flyers, email blasts, web banners/sliders, direct mailers, private product labels, brand wheels and more
• Prepare and setup all product and marketing materials for various promotional events 
• Help product innovative packaging ideas, event recaps for the sales team
• Interact directly with project coordinators, clients and vendors to achieve tight deadline- constrained goals
• Work with printers for final preparation of artwork for printing, sign off on proofs and attending press checks and negotiating costs
• Creative direction, communication with customers with their marketing needs
• Maintain and update company website
• Photo shoot, Stock Photo Research, Photo retouching, Image color correction

Plastpro Inc.				 July, 2008 – June, 2012
Graphic Designer

• Create company branding/ identity such as logos, letterheads, business cards, marketing materials including catalogs, brochures, flyers, ads, direct mailers, banners, displays, packages, POP, posters, tradeshow graphics, merchandising concepts
• Photo shoot, Stock Photo Research, Photo retouching, Image color correction
• Work with printers for final preparation of artwork for printing, sign off on proofs and attending press checks and negotiating costs
• Creative direction, communication with customers with their marketing needs
• Maintain, update company website
• Assign, prioritize, supervise projects for new employees in Marketing
• Product Training
 
CY Design                   	 		April, 2006 – June, 2008
Freelance Graphic Designer

• Develop valuable relationship with customers, communication skills
• Create print collateral, branding, corporate, packaging, advertising, illustration
• Photo shoot, Stock Photo Research, Photo retouching, Image color correction
• Work with printers for final preparation of artwork for printing, sign off on proofs and attending press checks and negotiating costs

American International Industries  	July, 2002 – March, 2006
Graphic Designer

• Create marketing materials including catalogs, brochures, flyers, ads, direct mailers, postcards, banners, displays, packages, POP, posters, labels, tradeshow graphics, merchandising concepts
• Conceptualize package direction, communication with vendors
• Photo shoot, Stock Photo Research, Photo retouching, Image color correction
• Render product concepts
Cindy Yoo
Seeking
Full-time
Experience
Executive
Skills
Art Direction, Design
Industry
Print, Advertising
Website
POST DATE: 02.09.2018
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Irvine, CA
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