I have over twenty-five years of graphic and web design, marketing, social media, and writing experience. I enjoy all aspects of the trade, but especially love the initial creative process that gets the ideas generated. For nine years, I was part of a small communications team for a large non-profit organization working on everything from print and web design to video and social media. Currently, I serve as brand manager / assistant director of college relations and marketing for the second largest community college in Kansas.
OBJECTIVE: To utilize my design and analytical skills to effectively communicate across different mediums on budget and on time.
WORK EXPERIENCE:
Brand Manager / Assistant Director of College Relations & Marketing
Butler Community College - El Dorado, KS | February 2018 to Present
I lead a team of creatives to serve all the marketing and college relations needs of the second largest community college in Kansas. I ensure every project is meeting Butler’s identity standards. I also plan marketing and communication campaigns and project manage each step. My responsibilities include social media, web and print design, digital advertising, as well as email blasts and video to get our message out on as many channels as possible. Ultimately I serve as production manager for all marketing projects large and small.
• Researched, and project managed from initial consulting call through launch Marq, cloud-based software with lockable flexible templates, that allows users to produce on-brand content without any design skills.
• Responsible for reducing the print budget by nearly 20%.
• Completely overhauled brand guide for college.
Creative Director
Hodge Acquisitions - Wichita, KS | October 2016 to February 2018
As Creative Director for a small business acquisition firm, I served as production artist, graphic designer, web designer, media buyer, social media manager, and copywriter for all the businesses that Hodge Acquisitions had interest in or owned. There was variety in the type of businesses, all with their own audiences and budgets.
Senior Graphic and Web Designer/Art Director
Catholic Diocese of Wichita - Wichita, KS | September 2007 to October 2016
For nine years I served as art director and was part of a communications team where I have took on much more than just web and print design responsibilities. I planned marketing and communications campaigns that took a multi-layer approach, including but not limited to email blasts, social media, video, and direct mail. I directed complete project life cycles, from initial conception and needs determination through design development to finished product. I directed photo shoots and was responsible for a huge array of projects, from brochures and direct mail pieces to t-shirts and billboards. I also served as the art director for the diocesan newspaper, the Catholic Advance (the second largest newspaper in Kansas).
• Responsible for reducing the print budget by nearly 30%, while print volume had actually risen.
• Increased in-house use of communications team from 50% to 100%, increasing our branding consistency.
• Major contributor to successful, 3-year, $36 million capital campaign.
Creative Designer
Universal Products - Goddard, KS | January 2006 to September 2007
My main objective was to design and develop new and different pressure-sensitive vinyl decals for a number of Universal’s marine customers. I was often involved in design workshops with our clients’ in-house designers or marketing personnel. After designs were developed and resolved, I would assist in creation of film work for screen printing. I also worked in conjunction with the promotions department in developing new concepts for trade show booths, catalogs, t-shirt designs, mailers and various other promotional materials.
Graphic and Production Artist
Sharpline Converting - Wichita, KS | October 1998 to December 2005
I designed graphics for a number of Sharpline’s RV, marine and automotive customers. I was more responsible for the production of filmwork for screen printing. I was heavily involved in a number of Sharpline’s in-house projects, including packaging, annual calendar and catalog, and brochures. I was part of a three person team that completely recreated the entire Sharpline website.
COMPUTER LITERACY: Proficient in Adobe CS (Photoshop, Illustrator, InDesign, Dreamweaver, Premiere Pro), Wordpress, Joomla, Fireworks, After Effects, Microsoft Word, Powerpoint, and Excel; Limited Experience with AutoCAD
B.F.A. in Graphic Design
Kansas State University - Manhattan, KS
May 1998