Accomplished creative professional with skills that cover the full spectrum of creative and art direction for advertising, marketing and publishing. I am equally effective as a working team leader and as a hands-on creator of successful visual communications, and I am available immediately for freelance and/or contract assignments. Contact for portfolio.

Creative
As a Creative Consultant I have supported product launches, style and identity makeovers, web redesign projects and the print collateral in support of all.
• Total Phase product launches and meeting materials, primary website redesign 
• Design, image prep for Lumina Pharma, Genome DX, Sorrento Therapeutics websites and presentation materials
As Manager of the creative team of ResMed Americas Marketing Communications, I led the development of message programs and visual direction for all major product launches for over eight years.
• FX Series masks, including Mirage FX, Quattro FX and Swift FX product launches, 
“Nothing is like an FX” series campaign 
• S9 Series device launch, subsequent follow-up and refresh campaigns 
• “Four and More” compliance refresh
• “Move to a better climate,” advantages of ClimateLine tubing 
• S8 device launch, support and refresh campaigns
• EasyBreathe visuals and materials, highlighting unique comfort wave
• “Better together,” value of ResMed products used together

Art direction/Design
I created and directed all collateral and print advertising for ResMed and Mallinckrodt/Puritan-Bennett.
• Directed photography for the ResMed Annual Report and product/in-use photography for multiple product lines
• Designed and directed production for sales collateral ranging from product spec sheets, posters and brochures to corporate communications folders and materials, software packaging and tradeshow promotions 
• Created logo and identity design and tag lines for ResMed Learning Center and HR, San Diego Water Authority, Mallinckrodt in-house wellness, Ondine Corp

Writing
In addition to providing design and production services, I’ve written copy for many of my projects, as well as headlines, tag lines and message framework.
• Designed and wrote advertising and product brochure for Sequal Eclipse 
“Total Concentration” campaign
• Designed and wrote ResMed AutoSet poster and “Business of Sleep” brochure

Image editing / Illustration
I lift visuals above what’s available from stock, merging multiple images, enhancing, improving or creating something purely from imagination.
• Created digital anatomical illustrations specific to sleep apnea and respiratory diseases
• Shot and enhanced digital images for sales awards and to supplement existing product libraries

e/web
• Partnered with web and content producers to create initial look and framework for sites, managed image libraries and new image creation 
• Designed and authored Flash-based portfolios and presentations
• Edited and optimized images for web, e-commerce sites and communications 

Work history

Shaw Creative, San Diego CA
Owner, Principal
2012 – Present

ResMed Corp, San Diego CA
Sr Manager, Creative Services
2002 – 2012

Bill Shaw Design, San Diego CA
Creative Consultant
2000 – 2002

Mallinckrodt Inc, Carlsbad CA
Design Supervisor
1986 – 2000

Skills / Education

BFA, Graphic Design
Colorado State University, Fort Collins CO

Certificate in Web Publishing, Flash Production
Included web basics, HTML, navigation and site architecture, Flash authoring and Actionscript
UCSD Extension, San Diego CA
Digital
• Expert user of Adobe CS, Acrobat Pro, MS Office, QuarkXPress, complementary tools
• Expert at image editing and enhancement, raw file post-production 
• High level photography and illustration skills in digital and traditional media
• Solid Flash and HTML fundamentals 

References and portfolio on request