A creative professional with over 10 years of experience in designing collateral material to meet digital and print advertising, including logos, packaging, and catalogs. Well versed in lifestyle and product photography. Proven ability to maintain the big picture, managing projects from start to finish, incorporating design and production aspects to deliver highly creative solutions from concept to completion that are on strategy and within budget.

Summary:
Highly skilled Graphic Designer and Photographer. Experienced in designing collateral material to meet advertising needs, including logos, packaging, catalogs and digital/print advertisements. Well versed in lifestyle and product photography. Outstanding communication skills in coordinating activities between departments and between offices located throughout the world.

Technical Skills:
Solid Background in Graphic Design and Photography.
Proficiency in PLM (Product Lifecycle Management) Software.
Proficiency in Adobe Creative Suite for graphics, Wordpress, HTML5 and CSS for web. Capture One, Hasselblad, Canon and Nikon Digital systems for photography.
Proficient in both Windows and Mac platforms.

Work Experience:

2020-Present Graphic Packaging Packaging, FAM Brands
Design packaging, advertising, pallet display, fixtures, PDQs, and photo retouching needs for packaging artwork. Create, track, and archive trims for Banana Republic, Eddie Bauer, GAP, Orvis, Woolrich and FAM’s private labels with Centric PLM system. Review and approve trims between production and design departments. Review and approve tech packs for packaging, trims and folding instructions for assigned styles. Lead packaging designer for Eddie Bauer, Orvis, Woolrich and some FAM private labels. Department lead for Sam’s Club Members Mark private label. Coordinate between Sam’s Clubs, our production team and oversea vendors for all Members Mark needs. Brainstorm with sales teams on new packaging mock ups for sale meetings.
• Route and track projects between production, design, sales, licensing and our Hong Kong office. 
• Chase and troubleshoot between departments to make sure artwork is on schedule and meet deadlines.

2014-2019 Graphic/Packaging Designer, K. Bell Socks
Design collateral material for K. Bell Socks, including packaging, advertising, 
pallet trays, catalogs and provide lifestyle and product photography and retouching. 
•Main package designer for K. Bell Black Label for Costco.
•Package designer for Merrell, Keds, Sperry and all K. Bell labels, over 11 total brands.
•Log and upload all packaging into PLM. This includes up to 460 individual package assets in a year.  
•Photograph and color-correct studio and lifestyle photography for packaging, catalogs and image requests for sales and marketing teams. Was part of team of 3 that shot, edited and retouched over 7000 individual shots in a year.
• One of two photographers during lifestyle shoots, also directed lighting, art direction and time management.

2012-2014 Graphic Designer, Evriholder
Designed all collateral material for Evriholder, including packaging, advertising, 
product renderings, POP displays, and tradeshow booth artwork and studio photography. 
• Head graphic designer for all Dora the Explore products.
• Head graphic designer for all SpongeBob products.
• Stylize, photograph and color-correct product & packaging image comps for marketing team.
• Project lead in choosing product colors for all Evriholder branded items. 
• Handle projects from start to finish, from marketing comps to sourcing/product development to factory production.
• Worked 28 days straight so that Evriholder rebranding project was completed for major tradeshow.


2007-2012 Graphic Designer, Super Bell Jewelry
Designed all collateral material for Super Bell, including branding, advertising, 
catalogs, logo design, e-blasts, and tradeshow booth artwork and studio photography. 
• Increased the sales for SBJ’s branded jewelry line of Astrik Couture by 300%.
• Implemented e-mail campaign that won prestigious industry award for Astrik Couture including $10,000 worth of free advertisment.
• Coordinated between sales and merchandising departments to reduce time required to
launch new product line and keep it on schedule.
• Photographed and retouched up to 50 SKUs of jewelry for individual sale promotions. 
• Photographed, tracked, quality controlled, and archived over 500 monthly jewelry photo SKUs
between seven employees in offices in Los Angeles, China and Hong Kong.
• Manage marketing department’s scheduling between four main monthly publications,
10 trade shows using four printers yearly.
• Attended four main trade shows to provide customer service, averaging 10 customers per day.
• Trusted by senior management to handled over $50,000 in cash, transferring the money between local merchant and SBJ accounting department.



Degree: BFA Photography, Cal State University Long Beach
Cell: 310.529.5099