Specializing in crafting visually compelling solutions that strengthen brands and engage consumers.

Strategic and creative designer with breadth of experience across multiple industries. Delivers captivating and effective designs, from conceptualization to completion. Collaborates with cross-functional teams, in fast-paced environments, to create impactful solutions. Maintains calm, positive attitude, while managing multiple assignments and delivering creative work, within tight deadlines.

• Art Direction
• Branding
• Print Design
• Packaging
• Brand Guides
• Marketing Campaigns
• Icon Design
• Typography
• Visual Design

EXPERIENCE

FISHER-PRICE, INC., East Aurora, NY?
Senior Graphic Designer	2022 - 2024
Creative lead, designing packaging, e-commerce, and branding on 2 product lines, averaging 30 SKUs per year, reaching consumers in 150+ countries. Collaborated with multiple teams to develop effective creative solutions for new product lines, with high-profile brand partners. Managed high-volume workload and addressed feedback from stakeholders.
• Improved e-commerce experience by collaborating with cross-functional teams, to add pro-tips for product features.
• Designed package for limited edition Little People figure, that promoted diversity and was featured on Today.com.
• Enhanced productivity by developing and implementing training for overseas design partners, to assist with workload, expediting production and allowing more time to support additional projects.
• Optimized future photo shoots and lightened workloads, during high volume seasons by art directing library of photo resources.

DELAWARE NORTH, Buffalo, NY
Graphic Designer	2018 - 2022
Designed marketing materials for 10 top producing global hospitality properties, including monthly campaigns, brand guides, OOH, print, and digital. Part of new team, amassing and elevating high-volume of creative work from internal clients. Supported design teams outside assigned duties during COVID-19 staff shortage.
• Heightened consumer engagement by designing branding, menus, collateral, outdoor advertising, and digital ads, for opening of multi-venue property.
• Ensured brand consistency and streamlined creation of subsequent style guides by developing initial primary brand guide.
• Optimized monthly campaign production by developing and documenting procedures, templates, and guides, allowing team to support other departments and manage high volume workloads.
• Boosted awareness to property openings and increased customer traffic, with design and implementation of COVID-19 safety print and digital collateral.
• Art direction and mentoring junior designers, thereby improving onboarding to fast paced team.

OFFICE, San Francisco, CA?
Designer	2013 - 2018
Developed and implemented packaging designs, visual identity systems, and icons for brand consultancy clients. Designed pitch decks for presenting to agency clients, including global consumer brands, internet giants, and start-ups, in the personal care, food, beverage, tech and toy industries.
• Improved design implementation, efficiency, and consistency by developing brand and packaging guides for clients, ensuring brand cohesion and communication on complex packaging systems.
• Elevated international packaging communication and brand consistency through large scale icon design and implementation.
• Supported client consumer research initiatives by developing creative assets for testing and focus groups.
• Team player recognized by Smithsonian’s Cooper-Hewitt Design Museum National Design Award for Communication Design, in 2014.

FISHER-PRICE, INC., East Aurora, NY?
Senior Graphic Designer	2005 - 2012
Lead designer on high-profile product line with on-shelf presence at global retailers. Collaborated with cross-functional teams on packaging, branding and PR initiatives. Art direction of large-scale package redesign, encompassing over 1K foreign and domestic SKUs, resulting in consistent brand statement at retail.
• Improved brand visibility, by designing event signage, collateral, ads, and promotional campaigns, for new partnerships, events and markets.
• Maximized marketing messages through creative development of packaging, brand identities, collateral, POP, and photo art direction.
• Strengthened brand presence by redesigning print collateral, to align with new packaging design.
• Ensured brand consistency and met deadlines by reviewing proofs and providing direction to overseas production teams.
• Presented, defended and sold ideas to marketing clients and internal teams.


ADDITIONAL RELEVANT EXPERIENCE

FREELANCE DESIGNER	2012 - Present
Supported corporate communications team through design and implementation of branding on print collateral, trade show booths, icons, info graphics, banner ads, signage and campaigns for $10B B2B company.


EDUCATION / PROFESSIONAL DEVELOPMENT
• Bachelor of Fine Arts (BFA), Graphic Design and Illustration, Summa cum laude, State University of New York at Buffalo, Buffalo, NY
• Ragan Communications and PR Daily Employee Communications Awards, Honorable Mention. Designed Logo and Graphics for PR Campaign.
• 16th Annual Wine Maker Label Design Contest, Gold Prize. Designed Wine Label.
• AIGA Member
• AAF Buffalo Member


SOFTWARE SKILLS
• Adobe Creative Suite
• InDesign
• Illustrator
• Photoshop
• Acrobat
• Keynote
• PowerPoint
• Word
• Excel