Art Direction, Graphic Design, Copywriting, Creative Development
Summary & Skill Sets
• Hands-on Concept-to-Completion
• Branding
• Creative Strategy
• Print Layout, Design and Production
• Logo Creation
• Event Signage, Branding and Collateral
• Copywriting and Copy Editing
• Packaging Design and Production
• Email Marketing
• Web Banners
• Websites
• Trade Show Creative and Graphics
• Graphically Sophisticated and Designed Word docs
• Powerpoint
• Technical User Manuals
• Outdoor Advertising
• Photo-Retouching
• Expert Print Management, Supervised Hundreds of Press Runs
• E-Learning Course Creation
• Adobe Creative Suite
• QuarkXpress, WordPress Editing, Social Media Production
• Powerpoint
• Word (High level design)
• Mailing and Fulfillment Expertise
• Client Relations
• Creative Meetings, Consultations and Presentations
• Comprehensive Project Management
• Project Estimating and Quoting
• Vendor Management
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Creative Director/Art Director- Greater New York City Area:
Creative solutions for clients including: Sony, Panasonic, Viacom, Next Level Performance, Bernafon Hearing Solutions, Costco, Global Crossing, BOC, The Salvation Army, RE/MAX, Satyam, The American Institute for Stuttering, The Shield Institute and more.
Industries and sectors include: Technology, Healthcare, Non-Profits, Entertainment, B2B, Accounting, Beauty, Law, Retail and Consumer Goods.
Projects include: Logos, branding, annual reports, infographics, 100+ page catalogs and brochures, sell sheets, packaging, direct mail, websites, banner and print ads, trade show design and management, as well as major event branding and collateral, user manuals, CD covers, photo shoots, printing and vendor sourcing (estimates and supervision).
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Micro Central, Old Bridge, NJ: Hands-on Art Director/CD:
Responsible for design of all advertising pieces from concept through completion for over 400 Electronic and Computer product lines. Work done under tight deadlines and always within budget. Projects included: sell sheets, 100+ page catalogs, ads, product packaging, trade show signage, websites and photography/retouching, as well as managing printers and other vendors. As a valued team member, I contributed to the company's rapid growth from 10MM to 50MM. In addition, participated in strategy meetings with marketing staff, collaborated with copywriters, hired, mentored and managed designers, developed headlines, wrote and edited copy as needed, maintained client contact, estimated budgets, hired and directed vendors.
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News Corporation, New York, NY: Full time, In-House Freelance Art Director:
Created FSIs (Free Standing Inserts) for nationwide distribution in major Sunday newspapers and magazines, store signage, POPs, brochures and sell sheets. In addition, designed all corporate needs for New Corp's FSI division, News America Marketing, directed photo shoots and approved printer's proofs. Clients included: Kraft Foods, Proctor & Gamble, Arm & Hammer and Unilever.
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McCann-Erickson, New York, NY: Art Director:
Created many exciting nationally and internationally recognized sales promotion pieces. Work included ads, billboards, POP displays, direct mail, promotional contest collateral and in-store signage. Responsible for conceptual work, layout, design, overseeing production staff, approving vendor billing and buying art and photography. Accounts included: RJR Nabisco, Martini & Rossi and Diet Coke International. Participated in marketing strategy meetings which lead to the creation of successful pitches for new business.
Education:
School of Visual Arts, New York, NY: BFA
Awards:
CMP Media/ComTIA Golden Screen Advertising Awards:
First Place-Direct Mail
First Place-Catalog
First Place-Direct Mail/Novelties
Second Place-Website/Interactive Design
References:
Letters of recommendation, references and samples available upon request.