Seeking a role leading interdependent groups with customized creative 
to develop & elevate brand visibility

Learning from positions in brand design, art direction, production, package and  merchandising with collaboration, has lead to the wide scope of experience needed for creative projects and management. Opportunities with various companies have provided excellent growth. I enjoy leading teams and developing brands with concept directives, research, analytical thinking and relevant questions as a person who likes to create. I understand the need for constant communication between marketing, creative, leadership, clients and vendors to achieve our goals with trusted relationships and sustainable endeavors. Our successes are achieved with innovation, goals to connect on all levels and with personal commitment.

BFA from University of the Arts (UArts) Philadelphia, PA

Implementing design communication materials for CPG, health, skincare, beauty, lifestyle retail brands 
Clear focus on creative identity and development for global market promotion, package, retail, visual display, production and ecommerce. 

Tech Skills  |  Microsoft 365, Outlook, Project, SAP, sharepoints   |  project management, vault and dam systems, Wordpress, Zoom, Teams, SaaS, Shopify
Creative Cloud InDesign, Illustrator, Photoshop, PowerPoint, XD, Acrobat
PO PM Agile study with BTI Institute 2023, Excel certification, 2020
continuous learning - Workfront, Monday.com, AI
Sustainability, B Corp. and FSC online learning with eCornell, Rutgers Business, WSJ, IRIweb.org and HowGood data

Brand Leadership and Process Management 
-  guide projects with experience in process workflow for graphics designed, reviewed, well executed and in scope
-  partner with creative leads on master brand guidelines and a love of all things modern, strategic, sustainable with brand focus
-  build and follow project brief for creative studios with marketing, tech, sales teams, and leadership, within budgets and timelines 
-  mixed method research in ethnography with creative development discovery for scope and cohesive brand mission 
-  collaborate with internal partners, outside vendors and agencies to align strategy for end-to-end process success
-  resource management for layout, photography, illustration and typography for extending complex, large programs
-  concept trend insight on logos, clean type, art direction, photo shoots, video, lighting, retouching, edits and production 
-  ability to articulate and critique strategic concepts for collaborative project management to set brand goals 
-  leading consistent creative across media for packaging, display, planogram merchandising, POS, shelf, walls, collateral, PR, print, ecommerce, 3D comping, digital/web/social, video, email, advertising, presentation, signage, exhibit, outdoor
-  manage and direct in-house designers, agency staff and freelance creative across brand related media needs
-  motivating progress with mentor meetings to manage program escalations in a supported, collaborative environment
-  utilize agile PM process to communicate updates with trust to design, marketing, procurement, agencies and vendors 
-  oversee projects to prioritize, multi-task and adapt to change with positive support, organization and focus on detail  
-  track creative progress and identify areas for future refinement as well as lead continual design industry learning
-  analyzing artwork standards for correcting color, values, quality and risk for graphic integrity for brand content production
-  strong print production in offset, screen, flexo, on corrugate and diverse substrates for print and package with feedback 
-  labels, bands, packs, sleeves, cartons with patents, Co. Origin, FDA regulations and confidentiality for new product launch, retail requests, QR and data matrix code
-  ecommerce collaboration teams including UX design, photography, function, hosting, retail specifics and deployment 
-  responsibilities traveling for presentations, press continuity, QA & updates, merchandising, promotions & seasonal items
-  illustration and drawing skills for sketching concepts, elements, corrections, icons, infographics and botanicals

Experience List 
Brand Creative  |   Contract Graphics and Project Management 2010-24  |  graphic content with logo updates, print, photo, package, tags, video clips, edits, email, UX/UI to support scalable web, social, ecommerce and merchandising   |   Movado Watch, SundÃri, Calvin Klein Fragrance, PortiCo Research, Jones Group, Hartz Mtn. Corp, Medallion Assoc., Bristol Myers Squibb, Sandoz/Novartis, Prudential Communications, Princeton Design Group, Condé Nast Publications, Dimensional Visions, Ferranti & Schiumo, Red Daisy, Trajectory, Tarlow Advertising

Winston Retail, 2024- 2026  |  visual merchandising, signage, windows, mannequins with planograms, photography & POS for retail environments with Columbia, Adidas, Under Armour, Goat USA, Smythe, Moose Knuckle, Swarovski, Brooks Brothers, Michael Aram  

Neutrogena, hybrid US/Canada  |  Graphic PM 2022  |  lead studio agency updates with guidelines for teams. Dual language CPG package and promo for global retail, sales samples and ecommerce. Product adaptations, redesigns, cohesive updates representing design teams and sustainable choices with FSC, H2recycle, URL, QR, matrix code 

SGSco, E. Hanover, NJ  |  2019 -3/2020  |  New launch & redesign existing product lines & extensions with QR code managed from design, R&D specs, prepress, 3D to production. Leading a team of 8 with workflow, marketing, regulatory, engineering, production & vendors. Managed presentations, logos, samples, commercialization, media & innovations

Randa Accessories, Bloomfield, NJ  |  2018  |  visual display, signage, windows, mannequins with planograms, photography & POS for retail environments including Adidas, Levis, RL Chaps, Fitbit, Kennith Cole, Jos. A. Bank and Macys. Retail requests, scheduling, inspiring teams, execution, new launch, problem solving and status reporting

Farmstead Arts Center, Basking Ridge, NJ  |  art advisor 9/2013-2018  |  Designed brand identity update, defining fonts, styles, colors, layout, logo use, and marketing standards. Promotion, brochures, presentations, digital/web/social, writing, photography, retouching, curate programs, mentor creative teams, negotiate with vendors, manage & host gallery events

Nine West, Jones Apparel, White Plains, NY  |  art director 1999-2003 Designs for retail & wholesale markets maintaining multiple brand identities for print, package, web graphics with a team. Creating logos, retail windows displays, advertising, product development, packaging, presentation, trade shows, mailings, coupons, brochures, promotions

L’Oréal Professionnel Division for Paris, NYC  |  art director  |  Salon products and packaging, brochures, logos, displays and  promotional graphics with retouching. Communicate with vendors for regulated hair care & color, B2B & CPG global needs

Landor NY, Division of Y&R, NYC  |  design production 1997-1998  |  Premier brand identity firm developing agile executions for consumer goods, corporate services, healthcare, package design, media and digital creative for B2B & B2C in global markets with Bath & Body Works, Victoria Secret, Mars Brands and Danone 

Sonoco Products   |    production graphics on press for brands learning capabilities, limitations & pushing innovations with cost value   |   Labels for Godiva, Arizona Tea, Seagrams, P&G, Beiersdorf Nivea, Naturistics, Church & Dwight

Additional Activity 
Member of the National Museum of Women in the Arts, Commarts, Maroon Oak and PUAM  creative communities
Designed 10 Covid safe cards with volunteer.org  |  coordinated with medical and education staff to send foldable card pdfs that are printed in office, and distributed to ECC, PG Chambers & RWJ patients, families and local educators
Marketing Chairperson for EHU Greater NJ, Alzheimer’s Association, 2021, leading digital and social media promotions

Girl Scouts of NJ member for 11 years as a co-leader for 7 years, mentoring Troop Action Journey to Bronze Award
Semester exchange to University of Brighton, England, tutorial studies and UArts Cultural travel program to Eastern Europe
Drawing skills and a passion for fine arts, music, museums, travel, architecture, history and cultures