Seeking a role leading interdependent groups with customized creative 
to develop & elevate brand visibility

Opportunities with various companies provided excellent growth. I enjoy leading teams and developing brands with concepts based on directives and strong design. Experiences in art direction, development, production, project management, and merchandising, has expanded wide perspective. Analytical thinking and problem solving occur with asking relevant questions. I understand the need for constant communication to achieve our goals with trusted relationships and sustainable endeavors. Our success is achieved with innovation, exploration and commitment.

BFA from University of the Arts (UArts)
Philadelphia, PA

Implementing design communication materials for CPG and health brands 
Clear focus on brand identity and development for global market promotion, package, retail and ecommerce. 

Tech Skills  |  Mac CC  InDesign, Illustrator, Photoshop, PowerPoint, Acrobat DC  |  Wordpress, SaaS, Shopify
Microsoft Office, Outlook, Teams, Zoom, Sharepoints, SAP, additional proprietary project management and vault tools

Competencies in Graphics 
-  guide projects with experience in approval workflow for graphics designed, reviewed, well executed and in scope
-  partner with creative leads on master brand strategy and a love of all things modern, layered, sustainable and new
-  utilize project brief for creative studios with marketing, tech, sales teams, and leadership, within budgets and timelines 
-  mixed method research in ethnography with creative development discovery for scope and cohesive brand mission 
-  collaborate with internal partners, outside vendors and agencies to align strategy for end-to-end process success
-  resource management for layout, photography, illustration and typography for extending complex, large programs
-  concept trend insight on logos, clean type, art direction, photo shoots, video, lighting, retouching, edits and production 
-  ability to articulate and critique strategic concepts for collaborative project management to set brand goals 
-  leading consistent creative across media for packaging, display, planogram merchandising, POS, shelf, walls, collateral, PR, print, ecommerce, 3D comping, digital/web/social, video, email, advertising, presentation, signage, exhibit, outdoor
-  manage and direct in-house designers, agency staff and freelance creative across brand related media needs
-  motivating progress with mentor meetings to manage program escalations in a supported, collaborative environment
-  utilize agile PM process to communicate updates with trust to design, marketing, procurement, agencies and vendors 
-  oversee projects to prioritize, multi-task and adapt to change with positive support, organization and focus on detail  
-  track creative progress and identify areas for future refinement as well as lead continual design industry learning
-  analyzing artwork standards for correcting color, values, quality and risk for graphic integrity for brand content production
-  strong print production in offset, screen, flexo, on corrugate and diverse substrates for print and package with feedback 
-  labels, bands, packs, sleeves, cartons with patents, Co. Origin, FDA regulations and confidentiality for new product launch
-  ecommerce collaboration teams including UX design, photography, function, hosting, retail specifics and deployment 
-  support sales goals with required confidentiality for a new product launch, retail requests, QR and data matrix code
-  responsibilities traveling for presentations, press continuity, QA & updates, merchandising, promotions & seasonal items
-  illustration and drawing skills for sketching concepts, elements, corrections, icons, infographics and botanicals

Experience List 
SGK Brands, hybrid US/Canada  |  Graphic PM 2022  |  lead studio agency updates with guidelines for internal teams. Dual language CPG package and promo for global retail, sales samples and eCommerce. Product adaptations, redesigns, cohesive updates representing design teams and sustainable choices with FSC, H2recycle, URL, QR, matrix code 

Brand Marketing  |  Creative Consultant 2021  |  graphic concepts with logo updates, website edits, email, package, tags, photography, video clips, UX for scalable digital/web/social & print  |  Red Daisy, Trajectory, Zing, Orchard Design

SGSco, E. Hanover, NJ  |  2019 -3/2020  |  New launch & redesign existing product lines & extensions with QR code managed from design, R&D specs, prepress, 3D to production. Leading a team of 8 with workflow, marketing, regulatory, engineering, production & vendors. Managed presentations, logos, samples, commercialization, media & innovations

Randa Accessories, Bloomfield, NJ  |  2018  |  visual display, signage, windows, mannequins with planograms, photography & POS for retail environments including Adidas, Levis, RL Chaps, Fitbit, Kennith Cole, Jos. A. Bank and Macys. Involved scheduling and retail requests, inspiring teams, execution, new launch, problem solving and status reporting

Farmstead Arts Center, Basking Ridge, NJ  |  Art Advisor 9/2013-2018  |  Designed brand identity update, defining fonts, styles, colors, layout, logo use, and marketing standards. Promotion, brochures, presentations, digital/web/social, writing, photography, retouching, curate programs, mentor creative teams, negotiate with vendors, manage & host gallery events

Nine West and Jones Apparel, White Plains, NY  |  freelance art director 1999-2003 Designs for retail & wholesale markets maintaining multiple brand identities for print, package, web graphics with a team. Creating logos, retail windows displays, advertising, product development, packaging, presentation, trade shows, mailings, coupons, brochures, promotions

L’Oréal Professionnel Division for Paris, NYC  |  art director  |  Salon products and packaging, brochures, logos, displays and  promotional graphics with retouching. Communicate with vendors for regulated hair care & color, B2B & CPG global needs

Landor NY, Division of Y&R, NYC  |  design production 1997-1998  |  Premier brand identity firm developing agile executions for consumer goods, corporate services, healthcare, package design, media and digital creative for B2B & B2C in global markets with Bath & Body Works, Victoria Secret, Mars Brands and Danone 

Unilever, Calvin Klein Cosmetics, Mt. Olive, NJ   |   production tracking primary & secondary packaging for all CK global fragrance brands, collateral, gift items, retail display, signage, promotions and coordinate for new product materials

Sonoco Products   |    production graphics on press for brands learning capabilities, limitations & pushing innovations with cost value   |   Labels for Godiva, Arizona Tea, Seagrams, P&G, Beiersdorf Nivea, Naturistics, Church & Dwight

Contract and Hybrid
Sandoz/Novartis, SundÃri, Randa MCG, Hartz Mountain Corp., Portico Research, Causeway Capital Management, Colas Inc., David Henry Agency, CFOdesign for Whole Foods, Tarlow Advertising, Emmerling Post, Bristol Myers Squibb, Prudential Communications, Movado Watch, Condé Nast Publications, Princeton Design Group, Dimensional Visions, Ferranti & Schiumo, Medallion Assoc. 

Additional Activity 
Learning with tutorials  |  Excel certification, 2019  |  current online class for Agile PM/PO Certification with BTI Institute  
Sustainability online learning with eCornell, Rutgers Business, Ryan Hagen Crowdsource and IRIweb.org
Perfect score achieved on the 2021 Farnsworth Munsell FM100 Hue Test for color tonal vision
Member of the National Museum of Women in the Arts, Commarts and Maroon Oak creative communities
Designed 10 Covid safe cards with volunteer.org  |  coordinated with medical and education staff to send foldable card pdfs that are printed in office, and distributed to ECC, PG Chambers & RWJ patients, families and local educators
Marketing Chairperson for EHU Greater NJ, Alzheimer’s Association, 2021, leading digital and social media promotions
Girl Scouts of NJ member for 11 years as a co-leader for 7 years, mentoring Troop Action Journey to Bronze Award
Semester exchange to University of Brighton, England, tutorial studies and UArts Cultural travel program to Eastern Europe
Residence in Mexico 2 years and Australia with travel experiences in 39 US States and 16 additional countries
Drawing skills and a passion for fine arts, music, museums, travel, architecture, history and cultures