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Talent Profile
PROFILE/RESUME
Dale A Fahnstrom  
Art Director/Senior Graphic Designer
 
Dale received his BS in Visual Communications from Illinois State University, where he studied both photography and graphic design. He began his career as a production artist with a mid-sized advertising agency, where he quickly earned his way to graphic designer and then art director. His experiences include working for in-house marketing departments, both retail and non-profit, and now is the creative director and owner of White Feather Studios.

His 20+ years of experience in print design have allowed him many opportunities in such areas as branding, tradeshow/environmental graphics, direct mail, brochure, catalog and web design. Extensive knowledge of all creative processes, allows him to design efficiently, thereby, saving the clients time and money. His true design passion is creating brand identities and carrying them through all forms of marketing materials.
Resume
Art Director  |  Strategic Branding   |  Print + Digital Design

+ Accomplished, market-savvy art director excels in creating and producing outstanding brand
identities and customer communications in print and digital media.

+ Personable, articulate project team leader builds consensus and works successfully with 
an array of clients and coworkers, including marketing and creative directors, account executives, 
and copywriters.

+ Thrives in collaborative environments managing multiple assignments on deadline; 
able to stay productive despite changing priorities and unforeseen demands. Works independently 
or under supervision, as appropriate.


Skills + Capabilities
+ Design Vision and Implementation	
+ Logos, Branding and Corporate Identity
+ Brochures, Catalogs, Self-Mailings, Packaging, Environmental Graphics
+ Strong Design and Production Knowledge
+ Client Communications and Presentations
+ Creative and Account Team Collaboration
+ Production Direction and Oversight
+ Scheduling and Organizing Work
+ Proficient in Adobe InDesign, Illustrator and Photoshop CS



Experience

Heathrow Scientific 2015-Present 
Art Director ­— In-house marketing department

• Resourceful Art Director, Senior Graphic Designer and Production Artist 

• Rebranded Heathrow Scientific’s corporate collateral materials, trade show graphics (national and international), packaging and digital media giving them a more contemporary presence.  

• Managed, motivated and mentored freelancers to rebrand and produce 12 monthly 52-page         mini-catalogs promoting scientific instruments that can be purchased through the web or through customer service.  

• Scheduled, managed and art directed photoshoots of lab supplies and equipment to showcase new and existing products. 

• Established and managed a product image library that house color corrected images for use in both print and web platforms.

• Increased awareness of new and exisiting products by 15%.


White Feather Studios 2011-Present 
Owner/Creative Director ­— Independent Chicago-based design studio

• Professional, problem solving Creative Director.

• Work closely with for-profit and non-profit client managements and marketers to create a design look and feel that reflects each client’s marketing vision. Infused new energy into their corporate designs and brand identities.  

• Showcase client organizations, products and services in print and online with customized catalogs, brochures, annual reports, print ads and various forms of digital media, including front-end web design.

Clients: Chicago Public Schools, Financial Transitions Ltd., Polyform Products, Lynn Torre & Associates, Spirit Dancer Crystals, About Face Theater and BPI.    

National Safety Council 2008-2011
Senior Graphic Designer ­— In-house marketing department 

• Innovative Senior Designer for the First Aid, International and Workplace divisions of NSC.

• Created and implemented cohesive and vibrant looks that enhanced each category’s visibility and appeal to more effectively promote NSC’s certification and continuing education programs. Increased product distribution by 30%.

• Created and managed a mobile photography studio reducing the cost of using outside photography services by 50%.

• Documented the organization’s products and staff creating a visual library for print and web materials. 

• Provided detail oriented, design leadership to the communications department. Successfully publicizing National Safety Month with all new, cutting edge, multi-lingual self-mailers, posters, fact sheets, web and email banner graphics.

OfficeMax® 2006-2007
Senior Graphic Designer ­— In-house marketing department corporate headquarters

• Confident senior designer and team leader motivating associate designers in creating weekly marketing materials and preprints.

• Developed and implemented new banner graphics and design standards to be used across all departments for promotions and advertising.

• Lead designer for the furniture division working closely with executives to promote corporate and home furniture sets, as well as individual pieces. 

• Planned, managed and art directed the 2007 Back-to-School photoshoot to promote a new line of furniture geared to ‘tweens through college students. Back-to-School furniture sales rose 20%. 

Sanford Corporation  2004-2006  
Senior Graphic Designer ­— Consumer office products corporate headquarters

• Professional, flexible Senior Designer for both the PaperMate® and Liquid Paper® brands. 

• Created and implemented a fresh, tri-lingual package design incorporating value-add icons. Managed an outside agency of freelance artists directing them in the development and creation of the value-add icons.

• Managed a team of production artists to successfully create over 400 packaging SKU’s.

• Designed and produced a leave-behind PaperMate family brochure, incorporating all current sell sheets into one brochure and dividing them into sections of value and value-add. 

• Art directed the photo shoot and worked directly with print vendors on the final printing of  the brochure.

Italia Partners  1997-2003 
Associate Art Director ­— Full-service advertising agency

• Problem solving Associate Art Director.

• Concepted, produced and implemented in-store sales promotions for Service Merchandise. Including point of purchase (POP) display graphics, ceiling banners, floor graphics, tent cards, and print ads. 

• Managed multiple retail accounts and successfully met multiple deadlines. 

• Chicago Park District Lakefront Map: Designed and produced the map with a team of production artists to achieve a strong final solution. Increasing the map’s functionality and being more user friendly.

• Managed and art directed photoshoots for multiple clients.

• Brought in a local bank group as a new client increasing Italia Partners company net worth by $200,000. Designed and produced a brand identity for a new financial institution branch, designed print ads and other valuable marketing materials to promote this and other related branches.

Clients: Service Merchandise, Comp USA, Ertl Collectibles, Chicago Park District, Oscar Isberian Rugs, Hinsdale Bank and Trust and EAS.


Education

Computer Graphics Certificate 1995
International Academy of Merchandising and Design, Chicago, IL

Bachelor of Science in Visual Communications 1986
Illinois State University, Normal, IL  BS in Visual Communications-Graphic Design and Photography
Dale A Fahnstrom
Seeking
Full-time, On-site, Off-site, Permanent position
Experience
Senior
Skills
Art Direction, Design
Industry
Print, Advertising
Website
POST DATE: 11.25.2018
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Chicago, IL
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