I pivoted specifically to UX design about 12 years ago. I love it all: helping define the problem; conducting research of all types, including best practices, shareholder interviews and user testing; working as a team with product managers and developers to craft the best solution available; then testing and refining further to make it even better.

EXPERIENCE

Owner & Principal Designer 
Serious Curious™
Jacksonville, Florida 
August 2008 – present
•	Incorporated, agency 
•	Business development, client services, research, competitive analysis, concepting, brand management, art direction, production 
•	Variety of print and digital media in the beauty, health, education, art, and travel industries

UX Designer & Researcher
AssistRx 
Remote, based out of Orlando, Florida
August 2022 – March 2023
•	Remote, in-house, waterfall-agile hybrid, part of the Product Team
•	Product: program requirements, user flows
•	User research: interviews, surveys, documentation 
•	Safesforce CRM platforms

UX Designer & CX Researcher
CIT Bank (through Robert Half) 
Jacksonville, Florida
October 2019 – February 2020 
•	Contract, in-house, waterfall-agile hybrid 
•	User & CX research, wireframes, collaboration, documentation 
•	Websites and landing pages

UX/UI Designer
Florida Blue (through Brooksource) 
Jacksonville, Florida
March 2019 – August 2019 
•	Contract, in-house, waterfall-agile hybrid 
•	User research, user testing, collaboration, documentation
•	Help gather business requirements for web-based applications
•	Create wireframes and define design standards
•	Work side-by-side with React developers
•	New enterprise-wide platform for preferences and consents

Senior UX/UI Designer
MoneySolver (formerly Tax Defense Network) 
Jacksonville, Florida
November 2017 – January 2019
•	Full-time, in-house, waterfall-agile hybrid
•	Research, concepting, collaboration, documentation, brand management, art direction, production for websites, landing pages, SEM campaigns
•	Help gather business requirements for web sites and web-based applications
•	Create wireframes and define design standards
•	Work side by-side with web developers 
•	Several sites: new parent brand, various satellite brands
•	Multiple SEM campaigns

UX/UI Designer & CX Analyst 
Fortegra 
Jacksonville, Florida
May 2015 – June 2016
•	Full-time, in-house, mostly waterfall
•	Research, CX analysis, service design, UX-UI-interaction design 
•	Gather business requirements for in-house web-based applications 
•	Map business processes to spot pain points in customer experience
•	Brainstorm solutions, then write business and technical requirements to implement them
•	Measure the impact on customer satisfaction scores
•	Create wireframes and define design patterns
•	Work side-by-side with .NET developers

UX/UI Designer
Citi (through ZeroChaos) 
Jacksonville, Florida 
July 2012 – March 2013
•	Contract, in-house, mostly waterfall 
•	Research, concepting, brand management, art direction, production 
•	Variety of web media


 
EDUCATION

Bachelor of Fine Arts in Graphic Design
University of Florida
Gainesville, Florida


TECHNICAL SKILLS

•	Mac OS X 14
•	MS Windows 10
•	Adobe Creative Cloud Suite, including Acrobat, Illustrator, InDesign, Photoshop, XD
•	Axure RP, Balsamiq, Figma, InVision, Miro, Sketch, Visio
•	Confluence, Jira, Slack, Trello 
•	MS Office 365 including Excel, Outlook, PowerPoint, Teams, Word
•	Knowledge of HTML5, CSS3, LESS, WordPress, Elementor, Genesis, Bootstrap, JavaScript, GitHub, JetBrains WebStorm, MS Visual Studio


DESIGN SKILLS

•	user experience design
•	user interface design
•	wireframing & prototyping
•	design systems & standards
•	a variety of research methods
•	user testing, both remote & in-person 
•	user & business requirements
•	business, process & customer experience analysis
•	data visualization, presentations, storyboarding
•	graphic design, art direction, creative direction & brand management 
•	logos & identity packages
•	print design including books, large-scale (trade shows) & packaging 
•	photography art direction 
•	team building, training & mentoring 
•	policy creation & documentation 
•	strategic planning