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Talent Profile
PROFILE/RESUME
Tom Caldecott  
Marketing writer/content strategist
 
I'm interested in a full-time or contract marketing communications opportunity with a San Francisco Bay Area company or a remote opportunity. My Creative Hotlist site has advertising/marketing materials for clients in a variety of industries.
Resume
Senior Content Writer
Automation Anywhere
2019-Present
Concept marketing campaigns, create/edit eBooks, emails, brochures, case studies and use cases, video scripts, and social media, and write/manage the corporate blog, publishing 2-3 articles a week.

Writing Instructor
University of Phoenix Online
2003-Present
Provide instruction in business writing, grammar and composition, and creative
writing—more than 100 classes to date.

Contract Events/Campaigns Writer
ServiceNow (through PRO Unlimited and Contrast DesignWorks)
2018-2019
Responsible for emails, web pages, social media copy, videos, ads, and blog articles for
corporate and field marketing conferences, as well as ServiceNow products and services.
Created 50 multiple-platform social media campaigns in six months.

Contract Marketing Writer/Copywriter
Ondot Systems
2017-2017
Created web pages and blog articles for a company that offers mobile card services to
financial institutions and card processors.

Contract Marketing Writer/Copywriter
Proofpoint
2016-2017
Developed print/digital copy for a company offering cloud-based email, social media, and
mobile security solutions. A direct mail campaign sent to customers of competitive solutions played a major role in 10% of those customers switching to Proofpoint.

Demand Generation and Campaign Writer
FireEye
2015-2016
Wrote emails, landing pages, ads, infographics, taglines, social messages, and video scripts for cybersecurity products and services—more than 600 emails/landing pages.

Marketing Writer/Creative Strategist/Blog Manager and Writer for Oracle
(On-site contractor/Off-site freelancer)
2009-2014/2014-2016
Created strategies/copy for emails, banners, videos, screensavers, landing pages, taglines, ads, brochures, and postcards covering the Oracle portfolio. Wrote articles on Oracle OpenWorld and JavaOne for Oracle Magazine and Java Magazine.
Managed/wrote Oracle OpenWorld blog to help attendees navigate the conference and San Francisco—creating 62 articles for the 2014 blog, the majority directly prior to and during the event. Support for Oracle mobile app and Twitter. Blog hits: 22,000.

Creative Consultant/Copywriter/Strategist
Tom Caldecott Communications
2007-2009
Created advertising/marketing materials and creative strategies for B2B and B2C products and services. Ad campaign for Cavallino, an auto repair business, ran for seven years.
Accounts included Heritage Bank (website), AllBusiness.com (business and technology
articles), Bay Alarm (outdoor, radio), St. Helena Hospital (ads, radio), and VMware (web
content).


Awards
John Caples Direct Marketing International Awards
San Jose Advertising Club
Pioneer Direct Marketing Creative Guild West
Medical Marketing Association (part of the AMA)
London International Creative Competition (photography)
Le Prix de la Photographie de Paris
International Photography Awards

Education
Master's degree in journalism — University of Nevada, Reno
Bachelor's degree in theatre — University of the Pacific, Stockton
Tom Caldecott
Seeking
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Writing, Creative Direction
Industry
Marcomm, Web/Multimedia
POST DATE: 03.16.2023
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Menlo Park, CA
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