As a successful marketing professional with broad experience, I am an extremely focused and results-oriented leader. Combining my key strengths in relationship building, product/service representation and the ability to perform in a fast-paced, competitive environment, I am seeking the opportunity to utilize my experience in business development as your marketing director.

My major accomplishments include:
•	Increased revenue by 15% by creating a marketing plan for the U.S. division of a Taiwanese manufacturer that produced engaging advertising. Sharply increased the volume and variety of ads in trade publications/websites/social media. Most of the U.S.–generated marketing is utilized internationally. 
•	Led national marketing campaigns comprised of industry ads, trade shows, automated programmatic marketing, targeted/behavioral campaigns, social media, new website and PR initiatives of a company’s new programs and services division. 
•	Directed, created and maintained company website, designed layout, updated content and product descriptions, promoted the company’s new products and leveraged Google search engines and other industry search engines to increase revenue. 
•	Created and produced a trade show marketing program with components (transit ads) unique to our specific industry that drove foot traffic to a 5,000-square-foot booth.
•	Developed and executed automated programmatic marketing, targeted/behavioral campaigns, SEO and SEM strategy with analytics performance analysis, as well as supportive means such as creating blogs on Twitter and LinkedIn.

I believe my diverse skills and proven ability to quickly learn new products and services are highly transferable to any industry. I welcome the opportunity to discuss your marketing needs.

Thank you
Theresa Napolitano

Summary
Exemplary management direction for award-winning marketing launches. Leader of all aspects of client communications. Rose through the ranks by planning, creating, directing and/or producing virtually every type of promotional message or product. More than 25 years of experience. 
Major accomplishments:
• First marketing manager in the 35-year history of Chevalier Machinery Inc. USA to create a marketing plan that increased revenue by 15%. Produced engaging advertising. Sharply increased the volume and variety of ads in trade publications/web sites/social media. Enhanced relationships with editors to achieve premier placements on news releases and by-lined articles. Created and produced a 
trade show marketing program with components (transit ads) unique to our industry. Overhauled corporate literature, website, end-user testimonials and product videos. 
• First marketing manager in Chevalier history to have all domestic marketing materials adapted for international use by the company’s headquarters in Taiwan. 
• First creative marketing/sales director in the 30-year history of Phoenix Marketing Services to dramatically upgrade the quality of work to an award-winning level, primarily by hiring and directing an innovative design staff. Developed a multifaceted, sales-generating program that captured multimillion-dollar clients (AIG/Sun America, Pacific Life Insurance) and garnered additional revenue from existing clients (Princess Cruises, San Diego Chargers), which included the largest multimedia campaign in Phoenix’s 30-year history.

Experience
Marketing Director
Chevalier Machinery Inc., U.S.A. headquarters in Santa Fe Springs, Calif., a subsidiary of Falcon Machine Tools Co., Taiwan 

Establish, execute and manage an annual, multimedia-marketing plan for this global manufacturer. Collaborate with stakeholders on major planning initiatives, which includes marketing support for Falcon Machinery, Taiwan, Chevalier’s corporate headquarters. Assist and communicate marketing tools and strategies to better blend the Chevalier and Falcon brands into a cohesive group presentation. Projects include exterior machine/control design, advertisements, product literature, videos, trade show booth design and general marketing strategies.

Actively lead teams and remain proactive in identifying critical resources including third-party contractors or consultants needed to achieve program goals. Report on programs, including management/program reviews. Take an active role in identifying program risks with key stakeholders to keep programs on track, on schedule and on budget. Establish a “get it done” attitude shared by the entire team. Identify and resolve issues and conflicts within the team. Plan and direct logistics before, during and after annual trade shows held in various cities. Creative director and writer for all marketing materials. Schedule advertising campaigns and develop relationships with editors of trade publications to earn media coverage. 
March 2011 – March 2017 / January 2019 - May 2023

VP of Marketing
Packline U.S.A., La Verne, Calif.
Directed company’s marketing department and external marketing teams. Design, implement and monitor effective marketing strategies that align with companies’ business goals. Manage a variety of promotional projects end-to-end, including paid advertising campaigns, digital marketing and outside vendors. Reported directly to the CEO. Ensure that the marketing department’s activities contribute to the company’s long-term success.

Responsibilities:
• Developing and implementing a cohesive marketing plan to increase brand awareness
• Set current and long-term goals for internal teams
• Develop and review the marketing department’s budget
• Build relationships with media and stakeholders through creative PR strategies
• Monitor all marketing campaigns and improve when necessary
• Prioritize marketing projects and allocate resources accordingly
• Aptitude in decision-making and problem-solving
• Prepare regular reports and presentations on marketing metrics for the CEO
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Forecast hiring needs for the marketing department
• Participate in the quarterly and annual planning of the company’s objectives
• Track competitors’ activities
March 2017 – January 2019

Independent Creative/Marketing Director 
Major clients: Taisei Construction, Green Homes.
February 2009 - February 2011

Creative/Marketing Director 
Phoenix Marketing Services Inc., Claremont, Calif.
Led all aspects of client communications, provided management direction, initiated marketing launches and dispersed timely and accurate information to clients and employees.
Major accounts: Pacific Life Insurance, SunAmerica, Arbonne International, Windsor Foods, Crystal Cruises, Ku Soju, LPL Financial Services, Oliver Peoples, San Diego Chargers and Trafalgar Tours.
October 2006 - January 2009

Creative Director 
TSA Advertising, Placentia, Calif.
Managed staff and directed all marketing, advertising and promotional activities. Developed and implemented projects for new and existing products. Initiated brand development and multichannel-marketing concepts.
Major accounts: Banana Boat Sun Care Products, Lonseal Flooring, Adams Rite Manufacturing, ISIS Insurance Services, Ando & Aston Physical Wellness, Trespa North America, Canyon Acres Family and Children Services.
February 2004 - February 2006

Independent Creative Director 
Major clients: Ecco-Technologies, RM Insurance Brokers.
January 2001 - February 2004
Creative Director / Senior Art Director

J2 Marketing Services, Brea, Calif. 
Led all areas of content generation and production across all media platforms. Responsible for managing, conceptualizing, producing, promoting, brand messaging and expanding products solutions and offerings.
Major accounts: Mitsubishi Electronics, Mitsubishi Elevators, Mitsubishi Display Products, Toshiba, Seiko Instruments, Beckman Industrial, Toyo Tires, Pomona Electronics, Wyle Laboratories, McGuire Nicholas, American IC Exchange, Centis Promotional Packaging.
January 1989 - March 2001

Skills
Proficient in Adobe Creative Suite and Microsoft Office applications
Project management tool: Google Analytics, Act-On, Mail Chimp, Salesforce 
Knowledge of web development, social media, SEO, SEM and automated programmatic marketing
Marketing strategies and campaigns, corporate communications, creative team leadership, product positioning and branding, web and print content development, sales collateral and public and media relations and new product launches.

Honors and Awards:
2021 Awarded the Bronze Medal for Literature from the 2021 International Summit Creative Awards
2007 American Graphic Design Awards, presented by Graphic Design U.S.A., sponsored exclusively by 
Adobe Systems Inc.:
• Flexible Lifetime Income Campaign from Pacific Life Insurance Co. 
• Pacific Funds Campaign from Pacific Life Insurance Co.
1999 Best Ads Contest from Test & Measurement World publication
1992 B/PAA Best of Show
Copy Chasers Award Business Marketing Magazine from B/PAA's Southern California chapter 

Education
Art Center College of Design, Pasadena, Calif. 
Bachelor of Arts degree

Portfolio Link
http://www.creativehotlist.com/search/people?Code=Theresa+Napolitano

LinkedIn
www.linkedin.com/pub/theresa-napolitano/a5/765/b57/

LinkedIn (Chevalier Machinery Inc., U.S.A.)
https://www.linkedin.com/company/chevalier-machinery-inc/

Twitter (Chevalier Machinery Inc., U.S.A.)
https://twitter.com/9925chevalier