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Talent Profile
Steven Podowitz  
Thought Leadership Content
Seasoned marketing exec and writer available for quality long-form copy and content challenges: white papers, strategy documents, websites, ebooks, collateral, newsletters, articles and blogs.  

Major agency and client-side experience (Ted Bates, Wunderman, Liller Neal, Cox Cable, Charter Medical, CDC), as well as 20+ years as an independent marketing/media/ communications consultant focusing on consumer segmentation and Brand experience. Taught English at Brooklyn College.
I offer insightful understanding of research, a keen ability to know the user and fit the brand, strong strategic and communications skills, and thought-provoking content usually ghost-written under a client principal's by-line. Also, a superlative editor.
Executive Overview:
Deeply experienced strategic marketer; uniquely combines brand leadership with data-based user analytics; experienced in directing and writing full range of communications products. Seeking strategic writing opportunities.

Key Skills:
Strategic Leadership
•	Brand/Development, New Products 
•	Market Development, rearch and customer segmentation
•	Translating user insights into compelling copy/content, advertising, direct, collateral
•	B2B copy and content: websites, white papers, blogs, sales presentations. 

Consultant, Segmentation Strategies, Inc.  (Founded 11/88.). Clients have included Centers for Disease Control, Charter Medical, Novartis Pharmaceuticals, Astra-Zeneca, retailers Kroger, PetSmart, Camelot Music, Advance Auto Parts, CompUSA; Promina, DeKalb and Gwinnett Hospital Systems; M&M Mars, Kodak, Nabisco, Marriott, SunGard, RenovoData.

•	Senior Director, Corporate Marketing and Communications, Charter Medical Corp. 
•	Director of Marketing and Communications, Cox Cable Enterprises  
•	Group Management Supervisor, Liller Neal Advertising, Atlanta  
•	Senior Account Executive, Ted Bates Advertising, New York 
•	Copywriter, copy/contact, DS&A Advertising, New York
•	English Lecturer/Instructor, Brooklyn College, City University of New York
B.A., English, Brooklyn College, City University of New York
Steven Podowitz
Full-time, Part-time, Off-site, Freelance/contract
Writing, Editing
Marcomm, Web/Multimedia
POST DATE: 09.10.2019
Atlanta, GA
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