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Talent Profile
Janell Wilson  
Creative Strategy Art Direction
I conceptualize impactful creative that wins business, engages core audiences and delivers record braking results!

I am a passionate storyteller. Great design is more than a compelling visual— great design is an informed visual creating a connection and reinforcing a bigger story. My work in design + strategy are parallels to each other. I use design thinking to construct innovative strategies that scale businesses. I focus on building strong branding through market and consumer receptiveness. The root of my creative approach is designing the catalyst for customer engagement—one that resonates and enables genuine, meaningful experiences.

I deliver exceptional campaigns by teaching my teams to build on each team members straignths through collaboration to deliver mind blowing products.
Creative Strategy | Art Direction 
Strong background in all aspects of marketing, branding, creative conceptualization and strategy.

Extensive experience in print, digital media (UX, mobile, social and web), radio and TV. 
Broad-based industry expertise with history of building top-performing design/marketing teams.

Record of turning around under-performing brands and driving exponential revenue growth.

Selected Testimonials

“Janell is an exceptional talent. Her innate creativity and attention to the customer's needs is tremendous.” 
-- Jeff Wood, Owner, 1st Rate Mortgage

"Janell has a great eye for detail as well as a great ear to hear what the customer wants and needs. She combines these qualities to create just the right story to bring your message home. Call her for your marketing and business development needs. You won’t be disappointed; in fact, you will be very, very happy!” 
-- Matthew Wasmunski, Owner Potomac View Builders

Career History 

Creative Circle, Washington DC, Northern Virginia, Maryland 	March 2016 to Present
Freelance Art Director: 
Manage a wide-range of senior-level design and marketing projects for clients including publication design/layout, marketing collateral, social media campaigns, event marketing, and branding. 

Deliver Award Winning Presentations to Real Estate & Retails Most Powerful Players, decrease production time of offerings by 30% increasing project awards by 75%.

Launch Brand Identities For New Hospitality Concepts that out preformed launch attendance by 300% projections.

Streamlined and automated processes/workflows and created standard styles and templates for clients; e.g., reduced time needed to produce presentations by 40%

THE CREATIVE GROUP, Washington DC, Northern Virginia, Maryland 	April 2015 to Present
Freelance Art Director/Senior Editorial Designer: Portfolio 
Manage a wide-range of senior-level design and marketing projects for clients including publication design/layout, marketing collateral, social media campaigns, event marketing, and branding. 

Played key role in marketing strategy that drove 90% improvement in online/print impressions, 89% boost in TV impressions and a 60% increase in event attendance.

Grew Instagram followers 106% and Facebook fans 47% for one client via new social media strategy.

Streamlined and automated processes/workflows and created standard styles and templates for clients; e.g., reduced time needed to produce quarterly trade publication by 60%.

WALLACE & COMPANY, Sterling, Virginia 	June 2016 to January 2017
Creative Director
I guide creative development and execution of content solutions from concept to completion by leading the high volume creative and digital teams in the development of placemaking, visual design, user experience, brand identity, and content development for print, web, video and other multimedia solutions.

Drove the creative marketing strategy that won 2.5+ million in new ROI with the successful design approach of five RFP presentations resulting in over a 50% award ratio. Sample presentation link:
Grew custom creative 200% by managing multiple project teams in all aspects of creative development including planning and coordinating with account teams to interpret client needs in a constructive format for the creative development while maintaining consistent brand identities across all media. 
Janell Wilson	Page 2 

Led multi-national sales campaigns driving a 26% quarterly sales increase by understanding target audience requirements and translating them to team creative approaches and solutions.

Executive Consultant - Marketing, Art Direction & Creative Strategy 
Provided senior-level consulting services and or/served as interim executive leader for a wide range of clients in industries such as, publishing, real estate, travel, financial, hospitality, beauty, professional services, government and IT consulting. Built and led teams of up to 20 and controlled significant marketing budgets. 

Added over $15.5M in revenue as interim Marketing Director for IT consulting firm. Developed marketing strategy and recruited top-notch team of interns to execute low-cost marketing and social media campaign that resulted in 5 new government contracts.

Drove 300% increase in advertising revenue for luxury lifestyle magazine by creating integrated marketing opportunities spanning digital, social media, radio and TV; forged the necessary partnerships to offer ad agency service at an affordable rate. 

Led 180-degree turnaround as Creative Director and CMO for a struggling weekly entertainment tabloid:

Hired and managed sales force and led team of contributing writers, photographers, and designers. 

Boosted revenues 416% by identifying niche distribution streams as well as strategic digital partnerships to build the brand and provide additional options to advertisers.

Increased readership 10x by forging new strategic partnership to expand the number of public drop points and creating compelling original content; positioned the magazine as a ‘feel good’ publication and a trusted household name.

Served as Creative Director & Editor in Chief for luxury Australian travel magazine; redesigned the magazine while driving original editorial development, storyboard planning, content marketing and social media engagement strategy.

Grew pre-paid advertising sales 375% through cover-to-cover redesign utilizing the use of new digital consumer technologies.

Moved 35% of advertisers to annual contracts as opposed to month-to-month through content innovation.

Boosted ROI and brand awareness for clients by offering digital marketing opportunities for print advertisers (including custom app development and landing pages).

Grew traditional subscriber base by 46% and digital subscriptions by 175% through new strategic alliances and improved marketing.

Drove 12% increase in sales of working titles, cut costs by $750,000 and increased ad sales presentations 40% for publisher of luxury coffee table books.

Transformed traditional print business model to incorporate an interactive app, custom digital content, and an online presence across Amazon, iTunes and Barnes & Noble. 

Overhauled sales process, replacing costly cold call strategy with informational webinars. 

Designed and executed branding for skincare line, cosmetic line, and day spa overseeing everything from product development and package design through to launch; the spa sold for a 45% profit after only 6 months of profitable operation.
Led complete brand turnaround on a team of executive leadership for five-star restaurant chain, resulting in the largest successful sale of a seafood/steakhouse, in U.S. history, to a larger operation. 

Early Experience: 

Sentinel Technologies: Director of MIS & Staff Augmentation
Robinson & May Company: Regional Training Supervisor/Store Manager (Rookie of the Year award)

Education & Additional Information

B.S. Double Major; Marketing/Management – Minor; Finance, Denver Business College, Tempe, AZ

Technical Skills: Expert-level in Adobe Creative Suites (InDesign, Illustrator, Photoshop, Acrobat, InCopy and Bridge) and Microsoft Office (Word, Excel, Outlook, PowerPoint), Intermediate-level in DPS (Adobe Digital Publishing Suite).

Affiliations: AIGA: The Professional Association for Designers

Awards/Recognition: Who’s Who in Business – Arizona | Arizona Women – Women to Watch
Janell Wilson
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Creative Direction, Art Direction
Advertising, Publishing
POST DATE: 03.12.2019
San Diego, CA
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