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Talent Profile
PROFILE/RESUME
Robin Strelow  
Designer
 
Accomplished, award-winning graphic design and marketing professional adept at design and art direction of innovative, sophisticated, branded marketing collateral and publications within the non profit, business-to-business, higher education, scientific, technology, and lifestyle sectors. Included on teams to successfully devise and streamline efficient, cost-effective work-flow methods and to develop mid–long-range branding initiatives for print, web development and email campaigns. Congenial and cooperative communication style.
Resume
Core Competencies and Professional Skills:
   • Publication design and art direction
   • Marketing, communications and advertising design
   • Web asset design
   • Project management
   • Client/vendor relations
   • Email campaign design/production
   • Branding design and best practices
   • Design leadership and guidance
   
Experience:
Graphic Designer
Colorado Parks and Wildlife
1313 Sherman Street
Denver, CO 80203
May, 2017 – present
Marketing/Communications designer for large state agency that perpetuates and protects the wildlife resources of Colorado, provides a quality state parks system and sustainable opportunities for outdoor recreation. This position functions independently as the sole graphic designer for the agency– designing and producing all visual communication and marketing materials. This includes brochures, regulatory publications, flyers, posters, banners, social media graphics, annual reports, passes, booklets, signage, interpretive design, advertising (billboards, magazine and web ads) and specialty items. In this position I am also responsible for all brand guideline and standards management for the entire agency. In addition, I work with vendors and the state’s printing clearing house to obtain quotes, invoices, proofs and press checks.

Graphic Designer
Cooperative Institute for Research in Environmental Sciences (CIRES)
University of Colorado Boulder
February, 2012-present 
Design and produce communications materials including: 
   • annual reports (reduced size of report each year by adjusting design of document, saving ~$800-$1,000/year over all cost of printing.)
   • Spheres science magazine 
   • Brochures, one-pagers
   • Posters
   • website graphic assets 
   • complex information graphic design and production
   • email campaigns and newsletters
   • all visual branding/rebranding efforts institute-wide 
All marketing/communications materials for institute-led
   • events
   • lectures 
   • programs 
   • educational curriculums
Designated photographer for the institute, in charge of shooting photos of events, scientific field work, etc. 
Was part of a small team tasked with redesigning the CIRES website in 2014.

Robin Strelow Design
Longmont, CO
March 2011-present
Owner/Creative Director
Full-service graphic design office specializing in magazine design and production, marketing collateral, annual reports, DVD packaging/menu screens, advertising (print & web), and more. 
Partial client list:
   • Refactored Media, Ft. Collins, CO
   • Southwest Art magazine, F&W Media, Loveland, CO
   • AeroGrow, Boulder, CO
   • Interweave, Loveland, CO
   • Wiley-Blackwell, Hoboken, NJ
   • Cambium Learning Group, Longmont, CO
   • Penton Technology Media, Loveland, CO
   • Voices for Children/CASA, Boulder, CO
   • Rocky Mountain Institute, Snowmass, CO
   • International Center for Post Graduate Medical Education, Evergreen, CO

Marketing Graphic Designer
Interweave
Loveland, CO
February 2008-March 2011
Design, art direction, production of marketing materials for craft multi-media company. Projects included multiple product catalogs, identity, advertisements (print and web) for in house and out of house publications, media kits, DVD packaging, websites, posters, displays, and collateral for events.
   • All design and pre press/production of pieces, press checking of catalogs
   • Negotiating contracts with printers
   • Collaborated with marketing managers, designers, sales and marketing VP on advertising campaigns for company’s product lines
   • Implemented PDF approval-flow for all projects produced by marketing design, saving company $4,000 annually in printer consumables

Art Director
Rocky Mountain Institute
Snowmass and Boulder, CO
July 2005-November 2007
Art/creative direction of strategic and direct marketing communications collateral, annual reports, research and consulting reports, presentations, and publications for environmental non profit research and consulting organization.
   • Hired, supervised, and mentored in-house graphic designers (2)
   • Coordinated all print buying and vendor cost analysis for print projects, managed annual budgets
   • Performed press checks on all pieces
   • Trained staff in various software
   • Researched and implemented best practices for sustainable print design and production methods

Art Director 
Experimental Aircraft Association
Oshkosh, WI 
June 2003-July 2005
Art directed, designed, and managed production of EAA Sport Aviation magazine, a 160+ page, four color, monthly magazine for recreational aviation enthusiasts with a circulation of 170,000 worldwide. 
   • Led branding and visual direction of publication and completed a redesign of the magazine in January, 2004
   • Designed/produced 200 page annual program for EAA AirVenture, the world’s largest aircraft fly-in and airshow
   • Hired and supervised associate art director
   • Led creative teams in the change from QuarkXPress to Adobe InDesign for production of all organization publications (5 in all)
   • Implemented cost-effective monthly application of PDF workflow with magazine’s printer, saving EAA $250K in the first year

Art Director
Penton Technology Media
Loveland, CO
January 1991-August, 2001
Business Finance magazine: Led redesign/relaunch design efforts for magazine and all related marketing collateral. In charge of branding and visual direction of publication, custom publishing projects including advertisements, media kits and printed collateral materials for leading financial business magazine. Maintained the design and art
directed monthly publication.
   • Art directed and assigned all illustration and photography
   • Concepted visual ideas for covers and complex internal articles
   • Performed press checks on magazine and marketing collateral
   • Managed and developed all design and production budgets for projects.

Education:
Kent State University, Kent, OH
Bachelor of Fine Arts degree program, Graphic Design, Minor in Art History

Cuyahoga Community College, Parma, OH
Associate of Arts, Liberal Arts

Honors and Awards:
American Inhouse Design Awards (2) sponsored by Graphic Design: USA; 
    • 2005-06 Rocky Mountain Institute Annual Report
    • "Prosper Naturally" Research & Consulting marketing/communications system

American Inhouse Design Award sponsored by Graphic Design: USA; 
2004-05 Rocky Mountain Institute Annual Report

American Society of Business Press Editors, Bronze medal, April

40th Annual Western Publications Association Award of Excellence (Maggie), Best Overall Design for a Trade Publication, Los Angeles, CA

40th Annual Western Publications Association Award of Excellence (Maggie), Best Cover for a Trade Publication, Los Angeles, CA

Magazine and Booksellers, Gold medal, New York, NY

The Illustrators Club Third Annual Exhibition, Washington, DC

The DESI 12 Annual Awards Competition, sponsored by Graphic Design: USA, New York, NY

PRINT’s DESIGN ANNUAL
Robin Strelow
Seeking
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Art Direction, Design
Industry
Print, Marcomm
POST DATE: 11.15.2019
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Longmont, CO
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