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Talent Profile
PROFILE/RESUME
Margaret McAllister  
Copywriter/Creative Direction
After years working as a creative director and writer for several advertising/branding and digital marketing agencies, as well as heading up my own firms, I'm now interested in freelance writing opportunities, especially for non-profits and social/environmental causes. 

From 2012-2018, I honed my skills and amped up my commitment to cause marketing by working for Scripps Health Foundation. As the Marketing Communications Manager, my challenge was to build their digital fundraising capacity. Leading the implementation team, I rewrote most of their website content to successfully engage donors and prospects and crafted new email and social media fundraising initiatives that greatly expanded their outreach and donor database. Each year, the foundation dramatically increased the volume and value of their digital donations. 

Throughout my career, I've been recognized for my contributions to the success of my clients. Awards include:

- Hewlett-Packard (award-winning training videos/collateral & retail promos) 
- MADD (Telly-winning 3-screen video/educational materials) 
- UC San Diego Health (award-winning print publications) 
- YWCA (Emmy-nominated PSA)
- San Diego Ad Club aka The One Club (Telly-winning 100th Anniversary video) 

So that’s a quick snapshot of my past. Call and let me know what comes next!
Resume
EDUCATION
CSU Sacramento, Post-Grad: Communications
Sonoma State University, BA: European Studies/English

WRITING EXPERIENCE
Writer/creative director with solid track record in branding and integrated campaigns (digital and traditional) for a broad range of clients and industries. Passion for cause marketing and extensive experience working with clients in health care, fitness, weight loss and education, and on campaigns against tobacco, drinking/driving, domestic violence and homelessness.

What unifies my professional and personal life is a passion for cause marketing. I consider my creative efforts to help people quit smoking or lose weight, help teens understand the dangers of underage drinking, inspire women to leadership and help prevent domestic violence – among my most meaningful accomplishments. 

REPRESENTATIVE CLIENT LIST

AUTOMOTIVE
Pacific Honda

CHILD CARE
Learning Care Group
The Little Gym
Tutor Time

EDUCATION
SiaTech High School

ENTERTAINMENT
San Diego Symphony

FINANCIAL SERVICES
Bank of America
Citicorp

FITNESS/WEIGHT LOSS
American Council on Exercise
Road Runner Sports
The New Well
Total Woman Gym & Day Spa

GOVERNMENT
California Department of Aging
California Department of Justice
Metrolink

HEALTH CARE
Adventist Health System
Avon Breast Cancer Walk
Brightstar Healthcare
Children’s Hospital of San Diego
Scripps Health
Sutter Health
UC San Diego Health

HOSPITALITY
Fairmont Resort Properties
IHG (InterContinental Hotels)
Leading Hotels of the World
Marriott International
Noble House Hotels
Rock Resorts

NON-PROFITS/TRADE ORGS
MADD
The One Club (formerly San Diego Ad Club)
Truth Initiative (formerly American Legacy Foundation)
Waitt Family Foundation
YWCA

REAL ESTATE/DEVELOPMENT/HOME DECOR
Budget Blinds
Help-U-Sell 
Irvine Company
National Association of Realtors
One Roof Energy

RETAIL/ENTERTAINMENT
Disney
Gallo Wines
Melee Home Entertainment/NASCAR

TECHNOLOGY
Fujitsu
Hewlett Packard

AWARDS
American Advertising Federation
Emmy Awards
International Telly Awards
American Marketing Association
AIGA
West Coast Show, SF
Western Publications Association, LA
San Diego Ad Club (now The One Club)
Public Relations Society of America
HealthCare Communicators, San Diego
Margaret McAllister
Seeking
Freelance/contract
Experience
Senior
Skills
Writing, Creative Direction
Industry
Marcomm, Web/Multimedia
POST DATE: 10.18.2019
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Penn Valley, CA
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