Strategic Senior Marketer with over 20 years of experience driving brand visibility and establishing strategic partnerships across global consulting, real estate, and health & wellness sectors. Proven track record in executing high-impact initiatives focused on product development and sustainability. Expertise in content marketing, messaging strategies, and audience engagement. Skilled in leading cross-functional teams, managing complex stakeholder relationships, and aligning digital efforts with business objectives. Passionate about leveraging AI-driven content to create personalized experiences that enhance engagement and deliver measurable results.

Open to full-time remote job opportunities
Senior Marketing Specialist, Marketing Specialist, Senior Marketing Manager, Marketing Manager, Content Marketing Manager, Content Strategist

www.linkedin.com/in/heatherclayberg/

SUMMARY

Strategic Senior Marketer with over 20 years of experience driving brand visibility and establishing strategic partnerships across global consulting, real estate, and health & wellness sectors. Proven track record in executing high-impact initiatives focused on product development and sustainability. Expertise in content marketing, messaging strategies, and audience engagement. Skilled in leading cross-functional teams, managing complex stakeholder relationships, and aligning digital efforts with business objectives. Passionate about leveraging AI-driven content to create personalized experiences that enhance engagement and deliver measurable results.

EXPERIENCE

KEARNEY	
New York, New York
Senior Marketing Specialist	
2021-Present

•	Develop and execute tailored marketing strategies across demanding high-growth verticals (Communications, Media & Technology, Digital Transformation, Product Excellence and Renewal Lab, and Sustainability), aligning initiatives with appropriate channels to drive awareness, market growth, and enhance Kearney's brand positioning, contributing to a 15% increase in brand visibility across target markets.
•	Manage content creation and thought leadership, including case studies and whitepapers, to showcase Kearney's consulting expertise, ensuring alignment with target audience needs and business objectives, resulting in a 20% increase in content engagement.
•	Execute the "Planet vs. Plastics" Earth Day Campaign, including the launch of Kearney Sustainability Report 2023; paid campaign (after 2 weeks running): 7,831 impressions, 212 clicks, 2.71% click-through rate (benchmark: 1%).
•	Drive client engagement and brand awareness through global campaigns, including partnerships with the World Economic Forum, Earth Day, and Climate Week NYC, leading to a 35% increase in client engagement.
•	Lead media relations and external placements for Kearney’s thought leadership content on Supply Chain, Product Development, and Sustainability, collaborating with PR to strategize, pitch, and secure media coverage, achieving 15+ media placements in top-tier industry outlets.
•	Orchestrate high-impact digital content through podcasts, achieving 1,100 downloads in H1, and produced an 8% engagement rate webinar series targeted at Tier 1 and Tier 2 clients, supporting lead generation and nurturing client relationships, contributing to a 25% increase in qualified leads.
•	Mentor and coach junior marketing talent, collaborate with recruiting teams to onboard top talent, and ensure the marketing team can manage complex projects, boosting productivity and knowledge sharing.

SELF-EMPLOYED
Chicago, Illinois
Freelance Marketing Consultant	
2019-2021

•	Increased brand visibility for clients such as The Homestead 1854 and Veraki by developing and implementing targeted social media strategies and brand awareness campaigns, resulting in 30% growth in online engagement. 
•	Led the development of comprehensive brand kits for clients, including logos, typography, color systems (with hex codes), and messaging guidelines to ensure a cohesive brand identity.
•	Produced high-impact content and visual assets, such as brand photoshoots, to communicate the brand’s story and support strategic marketing initiatives.
•	Designed and executed high-regarded wellness experiences, establishing and growing a dual revenue stream while maximizing exposure and facilitating a 20% increase in client acquisition and retention (measured by new clients, inquiries, or bookings).
•	Cultivated strategic partnerships and collaborations with local influencers and industry leaders, expanding client reach and fostering a network of loyal brand advocates, which contributed to a 25% increase in referral business and customer loyalty.

YELLOW AURA YOGA	
Geneva, Illinois
Owner and Studio Director	
2017-2019

•	Launched and scaled a successful boutique yoga studio, leveraging social media marketing and community engagement.
•	Increased membership retention by 40% through loyalty programs and personalized outreach initiatives.
•	Secured media features in Kane County Magazine and Business Beat, raising the studio’s regional profile.
•	Led, recruited, and developed a high-performing 12-person team, overseeing class instruction, training, and operations.

LEADINGAGE ILLINOIS
Lisle, Illinois
Marketing and Communications Specialist	
2015-2017

•	Implemented B2B marketing strategies, leading to a 10% increase in conference attendance through targeted paid ads.
•	Enhanced member engagement and retention (95% YOY) with email marketing and content optimization.

REALTOR ASSOCIATION OF THE FOX VALLEY									    Geneva, Illinois
Marketing and Communications Director	
2013-2015

•	Led a full-scale brand overhaul, gaining unanimous Board approval and modernizing digital presence.
•	Spearheaded event marketing for industry expos and trade shows, driving increased attendance and vendor engagement.

ADDITIONAL EXPERIENCE

NATIONAL EXPRESS, Warrenville, Illinois, Marketing and Communications Specialist, 2012-2013. Strategized and managed digital advertising campaigns. Secured proprietary photography to enhance brand visibility. Maintained logistics for 35 trade shows annually, with an average attendance of 2,000 people. Generated weekly Cision press report for senior leadership.

NATIONAL ASSOCIATION OF REALTORS, Chicago, Illinois, Member Communications Representative, 2010-2012. Spearheaded member engagement initiatives, including hosting monthly webinars and producing SRES® Council e-Newsletter, significantly enhancing member participation and knowledge sharing. Performed voiceovers for webinars and conducted pre-event interviews with presenters to ensure alignment. Coordinated presence at Annual REALTOR conferences. 

REALTOR ASSOCIATION OF THE FOX VALLEY, Geneva, Illinois, Member Services, Events, and Pro Standards, 2004-2010. Created schedule-based process for new member sign-ups in collaboration with managing brokers, ensuring smooth onboarding experience. Vetted real estate continuing education instructors and set annual CE schedule. Enforced professional standards and ethics guidelines for members, ensuring compliance with industry regulations and resolving disputes in accordance with policies.

WARRENVILLE CHAMBER OF COMMERCE, Warrenville, Illinois, Assistant Director, 2003-2004. Coordinated events including annual car show and street dance, business afterhours, and monthly luncheons, fostering community engagement and promoting networking opportunities for members. Led creation, design, and layout of monthly newsletter from start to print. 

EDUCATION

ILLINOIS STATE UNIVERSITY, Normal, Illinois
Bachelor of Science, Public Relations, 2002
 
CERTIFICATIONS

Digital Marketing Certification, General Assembly, 2021
200 Hour Registered Yoga Teacher, Yoga Alliance, 2016
Professional Standards Administrator, National Association of Realtors, 2008
   
SKILLS
Salesforce, Adobe Workfront, AI-Driven Content, WordPress, Google Suite, Microsoft Office Suite, Hootsuite, Canva, Cision, Buffer