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Talent Profile
PROFILE/RESUME
Mary Ridgway  
Senior Designer/Creative Director
Art Director with 10+ years of experience designing award-winning products—delivering innovative print, writing, digital, marketing, branding, and licensing materials on time and within budget. Exceed client expectations through effective communication and creativity, ensuring artistic concepts align with the company mission and vision. 

Create visual design materials spanning marketing campaigns, publications, packaging, events, logos, digital applications, and copy. Manage projects full cycle, communicating clearly and effectively with cross-functional teams to achieve key milestones.

Support marketing strategies and business growth, developing plans based on research and data. Proficiency within Adobe Creative Suite, with a background that includes contract management, haptic design, and proposal generation. 

CORE COMPETENCIES:

• Graphic Design			• Data Analysis 
• Art & Creative Design	        • Integrated Campaigns
• Brand Development			• Print/Digital Marketing
• Licensing & Advertising		• Team Leadership
• Market Research			• Client Relations
• Project Management		• Coaching/Mentoring 

ACCOMPLISHMENTS:

• Created first branded Tiger logo for Fort Hays State University, wrote I.D. standards, and managed the brand.

• Earned many awards for superior graphic design.

• Developed executive presentation deliverables that received accolades(e.g., talking points, university strategic plans/reports, and digital and print presentation deliverables).

• Performed media research to identify strategic advantages and find unique sources of revenue.

• Doubled the number of licensed campus vendors. Increased brand product availability by 60% in less than a year.

• Grew FHSU’s in-house graphic department to more than 600 projects per year.

• Grew the billboard lease program 400%.

• Sold over $22,000 worth of ad space for the university’s ROAR magazine, before the first issue’s release, and oversell for future issues.
Resume
EXPERIENCE

Visual Designer
Art Director
June 2020 - Present
Location: Cincinnati, OH

Since my last position, I have worked as a freelance Graphic Designer and a contracted Broker for a business that is liquidating beads, lapidary material, and mineral specimens. Always known to be a motivated individual, I have kept my skills sharp and am currently looking to return to the full-time workforce as an Art Director or Visual Designer.

Strategic Communications Specialist
Fort Hays State University: Full-time
Dates Employed: July 2019 – Jul 2020
Location: Hays, KS

FHSU is a top-ranked state Regents university located in western Kansas with a current enrollment of about 16K students. The school has 31 academic departments and offers degree seekers both online and on-campus classwork and is a long-time provider of international online education. 

Under University Relations, I developed strategic media deliverables in multiple formats across various platforms (print, digital, social media, etc.).

ACCOMPLISHMENTS:

• Develop executive presentation deliverables (e.g., talking points, university strategic plans/reports, and digital and print presentation materials). President's materials received accolades.

• Perform media research to identify strategic advantages, find unique sources of revenue, recruit new students, improve the university’s reputation, and position it for growth. Advantages found were in finding comparative data with our competitors, accessing new markets, and building FHSU’s reputation.

• Content writing for news, blog, and university magazine resulting in reputation building.

• Licensing management decisions substantially increased royalty revenues.

• Designed custom projects including advertising, exhibits, automobiles, and package design.

• Improved branding so logo art files were more efficient and worked for a broader range of vendors and products.

Project Manager
Fort Hays State University: Full-time
Dates Employed: Feb 2016 – Jul 2019
Location: Hays, KS

Managed the university’s in-house licensing program, advertising sales and tracking for the university magazine, billboard lease contracts, and designed and wrote for advertising and branded deliverables for adjunct university units.

Re-tooled the university’s licensing program to make it profitable by streamlining vendor data documentation/tracking, offering unique advertising and marketing opportunities, and strengthening existing partnerships. Implemented new vendor support services, including a licensing website, product sample library, and branded design services. 

ACCOMPLISHMENTS:

• Doubled the number of licensed campus vendors. Increased brand product availability by 60% in less than a year.

• Grew the billboard lease program 400%.

• Sold over $22,000 worth of ad space for the university’s new magazine, ROAR, before the first issue’s publication, and continued to oversell for future issues. 

• Designed for unique projects including advertising, exhibits, automobiles, and package design.

Creative Director 
Fort Hays State University: Full-time
Dates Employed: Aug 2001 – Feb 2016
Location: Hays, KS

Lead designer and senior creative management for the entire university. Advanced over time from graphic artist, graphic designer, art director to creative director. Conceptualized and consistently designed high-quality deliverables for purposes of recruiting, reputation and revenue. Managed job intake, creative staff, computer equipment, billboards, production schedules, and print contracts. Developed, wrote, and managed identity/graphics/brand standards. Researched competitors, identified production resources, wrote bid specifications and developed creative concepts. 

ACCOMPLISHMENTS:

• Created the current logo, and first original tiger, and developed the brand for Fort Hays State University. And, as part of a team, grew student enrollment from 5,000 to more than 15,000.

• Supervised and mentored more than 50 student designers. When student designs were too ambitious (not affordable or producible,) I helped revise concepts to successfully fit the parameters of a job. 

• A self-starter who focuses on developing revenue, recruiting, and reputation. Design work and personal reputation earned more than 20 awards, including a CASE Grand Gold.

• Introduced advanced branding/identity standards, direct-to-plate printing technology, digital archiving, in-house licensing program management, and digital project management systems.

• Managed a 600-projects per year workload using only student labor.

EDUCATION

Fort Hays State University
Degree Name: MFA
Field of Study: Sculpture, Jewelry
Grade: 4.0. Member Phi Kappa Phi

Completed M.F.A. (3D) Major (60 hours): Sculpture; Minor: Jewelry, Fort Hays State University, Hays, Kansas, 
Thesis: Symptoms, Semantics, and Semaphores: Sculptural Relationships to the Body

DePauw University
Degree Name: BA
Field of Study: Graphic Design

Completed B.A. (2D) Art with an emphasis in Graphic Design, School of Liberal Arts, DePauw University, Greencastle, Indiana

LICENSES & CERTIFICATION
 
Certificate in Professional Writing
Issuing authority: Wright State University

OTHER TRAINING AND EDUCATION:

Training May 2021: Great Courses: Critical Business Skills for Success
Training May 2021: Great Courses: Entrepreneur's Toolkit
Webinar May 2021: Industrial 3D Printing of Metals, Ceramics, and Polymers
Training Fall 2019: Lexus/Nexus News Desk
Classwork: Entrepreneurship (FHSU College of Business) Audit 
Classwork: Investing I (FHSU College of Business) Audit 
Classwork: Investing II (FHSU College of Business) Audit 
GRS professional training in stone setting and engraving, Emporia, Kan. 2011
Excel training, Hays 2015
Team Management training
Leadership Hays
Hays Citizens Police Academy
Dreamweaver training
GemFest Gem Conferences, Salida, CO, and MT
Financial Intelligence for the Non-financial Manager, FHSU Management Development Center, July 2016
Mary Ridgway
Seeking
Full-time, On-site, Permanent position
Experience
Senior
Skills
Creative Direction, Art Direction
Industry
Print, Advertising
Website
SAMPLE WORK
POST DATE: 07.06.2021
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Cincinnati, OH
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