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Talent Profile
PROFILE/RESUME
Vivienne Tran  
Design / Direction
 
An accomplished and well-rounded creative director with the vision and leadership experience to guide teams of design and marketing creatives. Experienced with managing brand identity and telling stories across channels and media. As a creative director, you will find a refined conceptual, strategic, and creative leader skilled to orchestrating and producing compelling digital marketing campaigns, category defining branding, integrated advertising campaigns and online and offline experiences and a highly experienced custodian for your visual and brand identity.
Resume
VIVIENNE TRAN CHEVALIER

WORK EXPERIENCE

CALI HOME REALTY
Broker Associate / Marketing Manager
2009 to present
Orange County, CA

+ Marketing Management - Coordinating strategic marketing campaigns including designing, positioning, social, email, events and all media buying and placement in multi-language markets for print, digital, radio and tv ads in localized foreign-language media for Southern California region.

+ Transaction Management - Managing sales for buyers and sellers including contracts, scheduling, negotiations, researching, market analysis and provide sales support for agents on team. Professional contract writing, transaction management, professional sales trained and effective negotiation trained.

+ Asset Management - Managing multiple residential homes and commercial assets including leasing, maintenance, CAM reconciliation and rehabbing.

+ Community Management - Planning, execution and process structuring for digital transformation of HOA communities.

+ Operations - Bookkeeping and accounting for brokerage including preparing tax documents, commission reports, disbursements and managed files to ensure operational efficiency. Facilitating sales/transaction training for new agents.

+ Relationships - Successful relationship nurturing with repeated clients, team building and training.

+ Emails - Execute weekly/bi-monthly emails, including design and writing newsletters and new home announcements, to ensure that emails are completed.

+ Loyalty - Segment email lists and assist and assist in the management of the subscriber database to grow the email list and nurture client loyalty.

+ CRM - Monitor effectiveness of email campaigns and subscriptions to continually improve ROI from email marketing efforts. Able to suggest and make changes in effort to grow and maintain email campaign effectiveness using analytic tools.

+ Social Media - Execute tri-weekly social media posts, including design/writing/filming new home announcements, to ensure that social media outreach across multiple platforms.

ARBONNE INTERNATIONAL
Design Professional
2011 to 2012
Irvine, CA

+ Design lead on their digital marketing team that created brand / visual identity system and launched digital campaign for Arbonne University website and expanded to localized languages for Canada, UK, Australia.

+ Created brand system / visual identity and launched digital campaign for GTC event website.

+ Provided DTC e-commerce and B2B e-commerce platform maintenance. 

+ Developed multiple product marketing and brand system launch digital campaigns like perfume, several new seasonal product collections, GTC event marketing campaign.

+ Localized several languages for their regional websites and other integrated experiences across multiple platforms for UK, Canada, and Australia.

+ Created digital environmental design for GTC event including stage graphics and informative prompter guides for consultants.

+ Created digital promotions like sweepstakes, affiliate partner marketing, ad banners, employee product training digital decentralized tools for new product launches.

+ Collaborated and articulated design decisions and critiques with internal team members for cross functional partnerships and made sure that all product touch points are aligned with branding.

+ Execute daily emails to ensure that email marketing campaigns are completed.

+ Segment email lists and assist and assist in the management of the subscriber database to grow the email list and nurture client loyalty.

+ Monitor effectiveness of email campaigns and subscriptions to continually improve ROI from email marketing efforts. Able to suggest and make changes in effort to grow and maintain email campaign effectiveness.

+ Execute daily social media posts to ensure that social media outreach across multiple platforms.

QUIKSILVER / ROXY
Design Professional
2008 to 2009
Huntington Beach, CA

+ Designer on product development team for Roxy Girl's accessories. Products included were purses, backpacks, belts, socks, hats asset. 

+ Developed seasonal collection and textile development from conception to finish.

+ Developed manufacturing tech packs and collaborated cross functional with external team members and factories. 

+ Trend development for several seasons to be in line with team's seasonal vision.

MAC COSMETICS
Design Professional
2007 to 2008
New York, NY

+ Designer on digital marketing team for MAC Cosmetics. 

+ Responsible for DTC website maintenance, MAC AIDS Foundation website maintenance and affiliate micro-site maintenance.

+ Created digital promotions like sweepstakes, affiliate partner marketing, ad banners, employee product training digital decentralized tools for new product launches.

+ Localized foreign languages for their regional websites and other integrated experiences across multiple platforms for micro-site Ecommerce.

+ Created digital event marketing and displays and executive presentations. 

+ Managing team member for DTC e-commerce website redesign and launch collaborating with external and internal team members.

+ Collaborated and articulated design decisions and critiques with internal team members for cross functional partnerships and made sure that all product touch points are aligned with branding.

+ Execute daily emails to ensure that email marketing campaigns are completed.

+ Segment email lists and assist and assist in the management of the subscriber database to grow the email list and nurture client loyalty.

+ Monitor effectiveness of email campaigns and subscriptions to continually improve ROI from email marketing efforts. Able to suggest and make changes in effort to grow and maintain email campaign effectiveness.

+ Execute daily social media posts to ensure that social media outreach across multiple platforms.

TIFFANY'S & CO.
Design Professional
2007 to 2008
New York, NY

+ Designer on digital marketing team that transitioned the DTC E-commerce website redesign and launch. 

+ Managed over 4000 digital assets.

+ Collaborated and articulated design decisions and critiques with internal team members, external team members and executive staff to make sure that all product touch points are aligned with branding.

+ Transitioned the management of website redesign over the course of 18 months between Moment NYC and delivery to corporate.

EDUCATION EXPERIENCE

Otis College of Art & Design
Bachelor of Arts, Communication Arts

UC Berkeley
Certificate pending, Marketing

MIT Sloane
Certificate, Digital Transformation

UC San Diego
Certificate, eLearning & Adult Learning
Vivienne Tran
Seeking
Full-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Creative Direction, Design
Industry
Marcomm, Industrial/Product
POST DATE: 06.30.2020
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Fountain Valley, CA
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