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Talent Profile
Doreen Obereiner  
Graphic Designer
Senior Graphic Designer
- Experienced in creating retail presence for national and regional brands. Strong focus on design and production through print, permanent POP, signage, digital ads and identity standards.
- 10 years’ experience creating quality graphic designs to meet specific promotional needs in the form of e-blasts, logos, Facebook and Google ads
- Experience with: Adobe Acrobat, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Microsoft Office
- Increased profitability to large and small businesses
Senior graphic design artist, experienced in creating retail presence for national and regional brands. Strong focus on design and production through print, permanent POP, signage and identity standards. Designs with the big picture in mind. Enjoys the challenge of creating brand standards.

Graphic Design Freelancer
Westmont, Illinois - Senior Graphic Designer
April 2020 - Present

-Freelancing at local businesses, national companies and agencies throughout the Chicago area

-Freelancing independently for out-of-state energy industry business, creating business-to-business publication ads.

Aronson Advertising
Schaumburg, Illinois - Graphic Designer
October 2013 - March 2020

-Design and produce local automotive ads, web banners and collateral for new car dealerships throughout Illinois, Indiana and Wisconsin.

-Manage freelance pool of 7 production designers

-Design and produce service brochures for automotive dealerships all over the United States.

Graphic Design Freelancer
Westmont, Illinois - Senior Graphic Designer
July 2012 - October 2013

Freelancing at local businesses, national companies and agencies throughout the Chicago area staffed through Digital People, a national creative staffing partner.

Midas International Corporation
One of the world’s largest providers of automotive service at more than 2,250 franchised, licensed and company-owned Midas shops in 14 countries, including nearly 1,500 in the United States and Canada. Midas owns the SpeeDee Oil Change business, with 161 auto service centers in the United States and Mexico. Purchased by TBC May 2012.
Itasca, Illinois - Senior Graphic Designer
March, 2000 - July 2012

-Managed branding of all Midas stores throughout North America during a redesign and re-image, directing outside agencies and overseeing the installation of POP at all sites.

-Provided on-demand creative support for 700 franchisees, working with the field marketing team to help meet the local advertising and graphic design needs of a 1,400-store system. 2011 volume of 2,200 creative jobs processed. 

-Aligned all of these activities (radio, web, print, CRM) behind successful “Acquire, Convert and Retain” strategy that drove increased traffic, sales and profits.

-Directed 5 photo shoots to enhance the marketing message for in-store national POP, individual and market franchisee newspaper ads, brochures and an Internet ad-builder. 

-Supervised 2 designer / production staff artists and outside free-lancers, which included but not limited to: initial concepts and graphic designs, photography, illustration projects, print production directions, Midas legal terms, proofing and final execution of all projects.

-Recruited by Midas to help develop an in-house creative services department to service the graphic communication needs of the corporate office, regional field staff and 700 franchise owners across North America. 

-Led Offer Standards Committee consisting of: legal, operations, business support and marketing participants tasked with keeping Midas messages clear, concise and compliant. Created a repository of 83 coupons in a library to use modularly within templates so that they are accessible for print, web and CRM.

Harbauer Bruce Nelson Design LTD
A packaging and branding studio, established in 1971, with such clients as Quaker, Borden’s and Everfresh, now PKG Brand Design, A division of Launch.
Chicago, Illinois - Production/Designer
May 1999 - March 2000

-Created an easy-to-update journey binder for Quaker Oats Fruit & Oat Cereal Bars that included violators and discontinued items.

-Participated in re-design of Perdue Chicken, which included more than 700 different SKU’s.

Dominick's Finer Foods
The second-largest supermarket operator in the metropolitan Chicago area, since 1918. Dominick’s has about 75 stores. Dominick’s was acquired by supermarket giant Safeway in 1999.
Northlake, Illinois - Senior Artist
November 1989 - March 1999

-Responsible for layout to finished product for weekly 4-color advertisements: special projects, including  flyers, posters,  inserts, specialized corporate advertisements and brochures.

-Created and updated advertising guidebook for consistent template usage, standardized procedures and departmental reference.

American Academy of Art
Chicago, Illinois - June 1988
Associate Degree in Graphic Art
Associate Degree in Fine Art
Doreen Obereiner
Full-time, Permanent position
Design, Production
Print, Advertising
POST DATE: 11.06.2023
Westmont, IL
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