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Talent Profile
PROFILE/RESUME
Laurel Hanson  
Graphic Designer
 
Laurel Hanson is an award-winning graphic designer and brand building consultant with over 25 years of experience building multinational, small local and non-profit brands. 

Expertise includes visual identities, brand building (guidelines, toolkits, marketing materials and more), packaging, print and website design.

With a strong balance of passion and intentionality, Hanson Design brings the lenses of business, brand and strategy together providing strong solutions and forward thinking with creative expression and client strategy balanced at all times.
Resume
EXPERIENCE:

HANSON DESIGN / FOUNDER / BRAND BUILDING CONSULTANT / DESIGNER
2020 – Present: San Diego, CA

Brands have the power & potential to make connections, build relationships and offer richer meaning to consumers lives.  

Worked with a variety of clients from different industries to strengthen their brands. Helping them successfully connect with their consumers, sell their products, grow their business and meet their business goals and objectives.


BLUEDOG DESIGN / MANAGING CREATIVE DIRECTOR
MAY 2006 – NOV 2018: Chicago, IL

Led cross-functional teams on small, quick turn projects as well as projects spanning multiple years for large multi-national CPG companies including General Mills, Miller Coors, Majans, and Purina.

Led projects from conception through completion providing creative leadership while keeping my feet wet designing. Oversaw company's design work to ensure that creative expression and client strategy stayed balanced at all times.

Responsible for the growth and development of Bluedog's design team.

AWARDS: American Package Design Award 2015 - Betty Crocker Gluten Free, Nestle Purina Pillars of Excellence 2010 - Tidy Cats.

                                                                                    
CORNERSTONE STRATEGIC BRANDING / DESIGN DIRECTOR
JUNE 2003 – MAY 2006: New York, NY

Led teams on foreign and domestic projects from conception to completion developing integrated branding programs for clients including Motts, Nestlé, Grupo Modelo, and Coka-Cola.

Ran critiques and the design process for a variety of project types ensuring deliverables were on strategy, time and budget. 

Mentored junior designers and oversaw company intern program. 

LAGA (now BRANDIMAGE) / DESIGNER
JULY 1998 – JUNE 2003: New York, NY

Design and project management for a variety of foreign and domestic companies including Kraft, Schering Plough, Sara Lee, and Pfizer. 

Art direction of photographers, illustrators and hand letterers.

AWARDS: American Graphic Design Award 2002 - Coppertone Sport, Kraft Marketing Service Excellence Award 2002 – Jell-O.



EDUCATION:

MASTERS OF SCIENCE, COMMUNICATION DESIGN
PRATT INSTITUTE: New York, NY
Areas of concentration: Communication Design and Computer Graphics.

CARNEGIE MELLON UNIVERSITY: Pittsburgh, PA
Continuing Education: Various Design Classes

BACHELOR OF ARTS, GRAPHIC DESIGN
WITTENBERG UNIVERSITY: Springfield, OH
Laurel Hanson
Seeking
Freelance/contract
Experience
Senior
Skills
Design, Creative Direction
Industry
Advertising, Print
POST DATE: 10.15.2020
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San Diego, CA
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