Results-driven marketing operations leader with over two decades of expertise in managing cross-functional teams, driving strategic initiatives, and executing high-impact marketing campaigns. Adept at leading change management processes, optimizing operational workflows, and implementing data-driven strategies to achieve organizational goals. Proven track record of improving efficiency, reducing costs, fostering collaboration to enhance marketing effectiveness, and delivering measurable results.

Career portfolio includes producer, project manager, studio manager, digital asset manager, social entrepreneur, and maternal-infant health, rare disease, and research advocate.

Senior Manager, Marketing Operations & Production
NAMI (National Alliance on Mental Illness) – Remote | Dec 2022 – Mar 2024
• Managed day-to-day operations for an 18-person Marketing and Communications team to ensure smooth execution of marketing strategies, campaigns, and integrated plans.
• Championed cross-functional collaboration to develop project timelines, optimize workflows, and align marketing objectives with organizational priorities.
• Reduced printing costs by 22% for bi-annual magazine through improved vendor sourcing and management.
• Spearheaded the launch of Asana within first 90 days; created analytical, tactical, and operational dashboards to increase project visibility and enhance reporting.

Senior Associate, Marketing Operations
Dimensional Fund Advisors – Austin, TX | May 2019 – Dec 2022
• Managed key marketing initiatives for a global investment firm with $679B in assets under management.
• Managed the end-to-end execution of print-related projects; aligned cross-functional teams, set milestones, and drove performance.
• Controlled an annual print budget of $436K; achieved a 17% reduction in costs through data-driven decision-making and cost optimization strategies.
• Led a high-impact vendor relocation project; reduced fulfillment, storage, and shipping costs by 39%, and achieved a 128% ROI in just 10 months.
• Established best practices for project management, developed policy and procedure guides, and conducted training for project coordinators and marketing associates.

Print Production Coordinator
Dimensional Fund Advisors – Austin, TX | Oct 2016 – May 2019
• Coordinated print production for marketing collateral; maintained budget, quality, and timelines.
• Implemented cost-effective procurement processes, optimized vendor selection, and improved delivery efficiency.

Co-founder and President (Volunteer)
The Morgan Leary Vaughan Fund – Naugatuck, CT | Feb 2012 – Jan 2020
• Co-founded and led the strategic direction of the first U.S. public charity dedicated to Necrotizing Enterocolitis (NEC); developed programs, partnerships, and funding strategies.
• Built and nurtured relationships with key stakeholders, including board members, advisors, and scientific experts, to advance the charity’s mission and secure funding.
• Major projects included:
— Speaking of NEC: Necrotizing Enterocolitis audio podcast series.
— Natural History Registry for Necrotizing Enterocolitis (NEC Registry) in collaboration with National Organization of
Rare Disorders and supported in part by the FDA.
— Speaking of NEC: Unplugged, one-day regional conferences that took place in Cromwell, CT and Austin, TX.
• Drove brand awareness through creative campaigns, earning recognition with three GDUSA Health + Wellness Design Awards™.

Digital Asset Manager/Print Producer
Dory Designs (Maclaren’s in-house agency) – Norwalk, CT | May 2010 – Apr 2016
• Managed Scene7 digital asset management platform including user administration, shaping processes, and defining roles within the DAM, and training users on best practices.
• Led global print procurement strategy and execution from cost-effective sourcing to quality control and on-time delivery across multiple regions.

KEY SKILLS
• Leadership & Team Management: Managing high-performing teams; fostering cross-functional collaboration.
• Strategic Marketing & Planning: Developing and executing marketing strategies, campaigns, and integrated plans.
• Project Management & Change Management: Overseeing complex projects from conception to completion; implementing tools (e.g., Asana, Jira) to optimize workflows.
• Cost Optimization & Budget Management: Reducing operational costs through strategic vendor management, resource allocation, and continuous process improvement.
• Creative Direction & Production: Managing and mentoring creative teams, managing print production, and ensuring brand consistency across marketing collateral.
• Data Analytics & Reporting: Developing analytical, tactical, and operational dashboards and tracking metrics to inform decision-making and measure success.

EDUCATION
Master of Professional Studies in Design Management
Pratt Institute, New York, NY

Bachelor of Fine Arts in Visual Communications Design, Concentration: Graphic Design
Rivier University, Nashua, NH

CERTIFICATION
Certified Associate in Project Management (CAPM®)
Project Management Institute – Expires Nov 2027

TECHNICAL SKILLS
• Collaboration & Project Management: Asana, Jira, Redmine
• Design & Creative Software: Adobe Creative Suite
• e-Commerce & Fulfillment: VeraCore
• Purchasing: Oracle
• Compliance: cMAX, Red Oak
• Digital Asset Management: Scene7