Executive Brand Architect and Creative Director driving exponential growth through scalable systems that deliver up to 800% more engagement and 1400% ROI. Leverages 30 years of experience on 150+ IP-centric brands across B2C, B2B, and B2G and diverse audience segmentation as a growth catalyst to build future-proof strategies that expand market share. Known for leading category-defining, meaning-forward frameworks that sustain resonance, performance, and longevity. Named Top 20 Creative Executive Portfolio by Apple iOS Designer Marissa Louie and recommended by Google Chief Evangelist Nicolas Darveau-Garneau for AI in Marketing.

CORE COMPETENCIES
• Brand Governance & Architecture: Development | Archetypes | Identity | Strategy | Positioning | Activations | Loyalty & Retention | System Architecture | Multicultural Systems

• Engagement & Resonance Systems: Multicultural Audience Segmentation | Generative AI | AI Personalization | Automation | Omnichannel Experience | Dynamic Brand Resonance | Lifecycle Engagement

• Intelligence & Brand Performance: KPIs | Brand Measurement | Data Analysis | Performance Reporting | Predictive Analytics | Growth Architecture | Customer Journey Mapping | Digital Strategy 

• Platforms: Adobe Creative Suite | Figma | Salesforce | Pardot | Frontify | Google Ads | GA4 | Meta Business

EXPERIENCE
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Consultant 
Executive Brand Architect | 2022 – Present

• Engineered multicultural brand systems leveraging segmentation to expand performance, improving digital SOV by 33% and market share by 25% for a digital literacy organization.
• Innovated a digital brand system for a private school, incorporating automation, personalization, and generative AI assets to achieve 30% higher U-CTR and 14% more leads.
• Developed a unified brand architecture aligned with MillerKnoll standards for a certified dealer, delivering 3X higher SOV, 70% more leads, and 23% more site traffic.

CASBO
Communications & Marketing Director | 2023 – 2025
• Rebranded flagship conference, engineering a unified experience across touchpoints to modernize attendee experience across digital and onsite experiences, driving 2.5X engagement and 14% more site traffic.
• Established a personalized VIP loyalty program leveraging AI-driven automation and personalization across digital touchpoints, generating 98% retention and $500K in revenue within 4 weeks.
• Modernized government relations brand framework to drive engagement in member advocacy, achieving 50.1% OR and 19.4% U-CTR in action campaigns and 800% webinar registration growth.
• Led aligned frameworks and cross-functional teams in advocacy, governance, membership, and professional learning to achieve a 6.1% U-CTR over 3.5M+ sends and 91% more engagement YoY in FY 2023-24.

California Museum 
Communications & Marketing Director | 2014 – 2021
Communications Director | 2010 – 2014
• Architected a California Hall of Fame ecosystem integrating 90+ inductee brands into an aligned framework, resulting in 260% more earned media and 567% more engagement. 
• Transformed institutional brand by aligning state flag iconography with inclusive messaging to drive community and culture, driving a sustained average of 3X site traffic, 37% more leads, and 53% more engagement.
• Elevated membership framework to reset loyalty benchmarks, achieving 93% retention and 163% YoY growth.
• Scaled brand visibility through aligned national media strategy, securing features in The New York Times and on Travel Channel’s “Mysteries at the Museum” while earning 60% more coverage.
• Initiated a bilingual growth strategy and multicultural framework for a Dolores Huerta exhibition developed with the Smithsonian, protecting IP integrity while boosting Latinx engagement by 567%.

Consultant 
Creative Director & Brand Strategist | 2005 – 2010
• Initiated brand systems and loyalty program for a roofing corporation, generating 23% more referrals and 19% YoY sales growth.
• Pioneered brand strategy for Galaxy Desserts’ CPG launch, leveraging innovative packaging to secure 30% more retail placement over projections. 
• Spearheaded a full-funnel branded point-of-sale campaign for Black Angus Steakhouse, boosting sales by 29% and average transaction value by 22%.
• Strategized positioning and narrative for brand system to grow support for U.S. journalists detained in North Korea, building a 1M followers and mobilizing 750K attendees of 15 vigils in 90 days.

Clark + Associates Advertising
Associate Creative Director | 2002 – 2005
Senior Art Director | 1998 – 2002 
• Orchestrated brand framework and creative strategy for Tower Records on the “No Music, No Life” national campaign, growing Q4 sales by 5% and brand awareness by 10%.
• Conceptualized Nor-Cal Beverage’s Go Girl energy drink product launch brand strategy and led execution, driving sales 15% over launch projections.
• Directed a Redwood Creek point-of-purchase campaign for E&J Gallo and the Sacramento Kings, increasing shelf placement by 18% and quarterly sales by 11%.

Ross Marketing 
Art Director | 1997 – 1998
Production Artist | 1996 – 1997
• Redesigned Tanforan Shopping Center Kids’ Club brand system, growing mailing list by 28% and attendance by 15 to 20% averages monthly.
• Formulated in-house brand strategy and executed across print and direct mail, growing 32% more leads and 10% more clients.
• Produced brand systems for West Graphics greeting cards, including catalogs, trade booths, and direct mail campaigns, improving sales by 5 to 10% per campaign.


EDUCATION & CERTIFICATIONS
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Bachelor of Fine Arts, Advertising Design | Academy of Art University, San Francisco, CA
Beloved Brands Mini MBA | BelovedBrands.com	
AI in Marketing Certification | Elvtr.com

AWARDS & HONORS
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Top 10% of AI in Marketing, recommended by instructor/Google Chief Nicolas Darveau-Garneau
Top 25 Portfolios of Creative Leaders & Execs | Apple iOS Lead Designer Marissa Louie
Excellence in Exhibition, Messaging & Engagement | American Alliance of Museums

View brand systems and case studies at https://brennahamilton.com/. References provided on request. Open to relocation.