Senior Graphic Designer with 19 years of experience specializing in packaging design, brand development, and retail-focused visual communication. I’m seeking a Senior Designer or Packaging Graphic Designer role where I can apply my strength in concept-to-production packaging, 3D renderings, and digital assets for major retailers including Walmart, Amazon, Costco, and other omnichannel partners.

I bring extensive experience leading packaging rebrands, developing full product line systems, and collaborating with cross-functional teams to ensure accurate, on-time production. My work spans packaging, PDQ/CDU displays, e-commerce assets, and brand identity, with a focus on creating cohesive, commercially effective designs that elevate product presence on shelf and online.

I’m looking to contribute to a team that values strong brand identity, detail-driven execution, and innovation across packaging, digital, and retail channels.

EDUCATION
Bachelor of Science, Graphic Design
The Art Institute of California – Orange County, Santa Ana, CA

Associate of Arts, Graphic Design
Platt College, Newport Beach, CA


SKILLS: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dimension, Adobe Bridge, Lightroom, Prepress and Production Prep, Dieline Creation, 3D Renderings, Mockups, Package Design, Brand Development, Photography, Project and Time Management, Team Delegation and Supervision, E-commerce Assets (Amazon A+, PDP, Shopify)

PROFESSIONAL EXPERIENCE
Senior Graphic Designer

Pro-Mart Industries Inc., Irvine, CA
2009 – Present

• Collaborated closely with the president on brand development.
• Supervised the art department team, providing creative direction, feedback, and workflow oversight to maintain accuracy and brand cohesion.
• Directed and managed the daily operations of the in-house design team, ensuring alignment with brand standards and improving efficiency across packaging and marketing projects.
• Coordinated with the purchasing and product development teams to meet project deadlines.
• Created 3D renderings, storyboards, mockups, and marketing collateral for sales presentations and trade shows.
• Rebranded existing product lines to strengthen brand presence and boost sales.
• Developed digital assets for the Shopify website and Amazon A+ pages.
• Worked directly with Walmart’s design team on packaging and product feature feedback.
• Ensured all artwork adhered to brand guidelines, supporting an omnichannel design approach.
• Designed PDQ and CDU displays and customized packaging from scratch.
• Led creative direction, conducting market research and competitive analysis to determine rebranded packaging strategies.
• Stayed up to date on design trends to continually optimize and evolve the company’s visual style.

Creative Director & Designer (Freelance)
Ayala Designs, Norwalk, CA
2014 – Present
• Develop brand strategies and visual identities for small businesses.
• Design logos, menus, outdoor signage, and marketing collateral.
• Create custom renderings and product visuals for clients in various industries.

Senior Graphic Designer


Shonfeld’s U.S.A., Santa Ana, CA
2006 – 2007
• Update all existing artwork, photos, copyrights, recipes and directions.
• Print all necessary artwork for Sample Manager and Sample Maker s.
• Design and conceptualize new artwork as requested.
• Assist Designers in Re-designing or updating existing artwork.
• Perform other miscellaneous duties as assigned.
• Design Art Work for Free stock.
• Design Art Work for BBQ line.