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Talent Profile
Jeffery Butler  
Designer | Freelance
Extensive design experience that includes packaging design, advertising, catalog design, computer illustration and product development. Functioning as a senior designer and art director while interacting with marketing, sales, product managers, outside vendors and major licensing companies. Proficient with major design programs such as Adobe Creative Suite on both Mac OS X and Windows computer systems.

Aqua Star - Seattle, Washington 
Art Director/Lead Designer - April 2005 to present 

• Aided in creative development of corporate brand and packaging standards for $300 million seafood company
• Manage in-house creative studio to maintain corporate vision and standards through packaging, advertising, tradeshows and collateral
• Manage freelance and in-house designers, project timelines and various domestic and overseas printers
• Established and maintain a company brand book of graphic standards and guidelines
• Create product prototypes and sales material for national retail and food service sales teams
• Creative development of a sub-brand Reserve, Organic and Club product lines of premier seafood products
• Work closely with professional food stylists and photographers; coordinating and directing on and off-site photo shoots
• Work within a team of Marketing Directors, Product Development Project Manager and Quality Assurance

Paper Promotions, Inc - NYC, New York 
Senior Designer/Art Director - August 1999 to March 2005 

• Developed and coordinated in-house design department for $3 million packaging and advertising company
• Project scheduling; product design and development; maintained computer hardware and software technology
• Conceptualized, coordinated and organized company website, annual product catalogs and product database
• Redesigned company logo and corporate identity
• Designed and produced company display booths for major trade shows
• Coordinated and produced prototype products for client sales presentations
• Designed and conceptualized advertising materials such as: tear sheets, magazine ads and direct mailings
• Packaging design that included: folding cartons, corrugate and polybags
• Assisted in organizing and maintaining workflow process: on-site press runs, manufacturing and shipping

National Latex Products Co. - Ashland, Ohio 
Assistant Art Director/Senior Designer - August 1997 to June 1999 

• Designed for two subdivisions of a leading balloon manufacturing company: National Latex Products Company; Balloon Supply of America
• Assisted Art Director in project scheduling, product design and development
• Packaging design; logo design and product identity
• Learned property requirements of licensing companies such as: Walt Disney; DreamWorks; Warner Bros.; Britt Alcroft; Saban Entertainment
• Designed sell sheets, magazine ads and packaging for final printing
• Designed and organized product catalogs from concept to print
• Advertising design for major publications such as: Playthings Magazine; Party and Paper; Florist Review; Balloons & Parties
• Experienced in organizing product and directing on-site photo shoots
• Produced prototypes for new product designs
• Prepared products and displays for major trade shows and sales presentations
• Business travel to enhance creativity and education


JB Design - Seattle, Washington
Independent Contractor/Owner - January 1999 to present
• Cannonball Wine Company - Created direct email campaigns; retail shelf talkers; sales collateral and various illustrations for social media
• Stoup Brewing - Created t-shirt designs; tap room posters and product coasters for various brewery events and product launches
• Manini’s - Aided in corporate design direction and packaging redesign; developed point of sale materials and retail coupon program
• The Essential Baking Co. - Redesigned company’s retail and club packaging; created a gluten-free packaging line; corporate collateral
• PromoShave - Art direction and development of company branding and marketing campaign for a startup promotional company
• Criticare Helping Hands - Creative development of a company brochure for services and information for a new home companion company
• Medfast - Art direction and development of marketing collateral, advertising, logo and initial office design for startup medical company
• Casablanca Promotions, Inc - Art direction and project scheduling; creative development of marketing collateral and corporate identity
• SeanSongs, LTD - Art direction and layout of disc packaging; including concepts, book design, type design and photo enhancement


• The University of Akron - Akron, Ohio Bachelor of Fine & Applied Arts
Jeffery Butler
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Design, Art Direction
Print, Marcomm
POST DATE: 02.12.2020
Seattle, WA
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