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Talent Profile
PROFILE/RESUME
Ian Kawata  
Art/Creative Director
Highlights
20 years experience working in Advertising, Graphic Design, Television and Film. Creative with strong conceptual skills, able to develop comprehensive strategies that deliver a client’s message to the target audience. Strong time management skills; able to work quickly and efficiently; meets deadlines through multi-tasking across multiple projects. Excellent written and verbal communication; able to lead and mentor, as well as, be a valuable team player.
Resume
Highlights
20 years experience working in Advertising, Graphic Design, Television and Film.
Creative with strong conceptual skills; able to develop comprehensive strategies that brand relationships with the target audience. Strong leadership & time management skills; able to work quickly and efficiently; meets deadlines through multi-tasking across multiple projects. Excellent written and verbal communication; able to direct and mentor staff, as well as, be a team player.

Silicon Valley Community Foundation, Mountain View, CA  July 2013 - Present
Creative Director
• Develop and Manage SVCF’s brand presentation across all touch points including print, video, digital communications and social media
• Lead the creative development; concept through completion, for all national campaigns, publications, web properties and social media channels
• Responsible for developing the brand strategy for all communication channels including print, digital, SVCF magazine and social media channels
• Develop and Manage the in-house creative team while supervising outside agencies and freelance designers in concept, design and copy
• Create and Execute integrated branding platforms for all of SVCF’s internal and external communications
• Direct brand photography & video productions for advertising, donor engagement, development and business services
• Produce and Direct national integrated branding campaigns targeted at prospective donors, corporate partners and nonprofit organizations

24 Hour Fitness, San Ramon, CA November  2011 - May 2013
Art Director (Director Level)
• Led creative strategy for the design and execution of the 24 Hour Fitness, Apex & Bodybugg brands, retail products and member engagement
• Managed the creative development for national campaigns, from concept through completion, in a client-service-focused environment
• Ensured Quality and Consistency across all communication channels including ad campaigns, retail packaging, in-club and HCMN digital screens
• Developed and Mentored the in-house creative team while supervising outside agencies’ creative products in concept, design and copy
• Created and Executed distinctive and compelling integrated solutions for new retail promotions and seasonal campaigns
• Directed Brand Photography & Video productions for high profile brand photo shoots for advertising, member engagement and promotion
• Translated national print and in-club campaigns into digital properties including Facebook, Twitter, CRM and email marketing

KawataWorks Fremont, CA February  2008 - July 2013
Creative Director
• Wells Fargo, San Francisco, CA (contract) November 2010 - October 2011
• Concept and Create brand experiences for Store Formats Division
• Art Direct and Design custom individual branded murals for retail locations
• Manage outside vendors for production, pre press, printing and installation of interior designs
• Ensure concepts delivered to clients are in line with strategic expectations and Wells Fargo’s brand standards
• Robert Half International (RHI), Menlo Park, CA (contract) March 2010 - September 2010
• Created integrated concepts for RHI’s global brands of business (RHI, TCG, Protiviti, AccountTemps, RHI Technology & RHI Legal)
• Managed & Directed collateral extensions to the campaigns developed for client partners
• Art Directed print advertising, web and collateral products for both internal & external audiences

Cost Plus World Market, Oakland, CA November 2005 - January 2008
Art Director (director level position)
• Managed the implementation of a creative strategy in partnership with the executive management and merchandising teams
• Created and Executed distinctive and compelling integrated solutions for new branding platforms and seasonal campaigns
• Managed a $1.5 million dollar annual budget and optimized the creative processes that resulted in a 30% increase in productivity
• Effectively Managed outside vendors to ensure the consistent execution of the Cost Plus World Market brand
• Art Directed & Managed photo shoots for all print ad campaigns and corporate communication materials
• Managed the operation of the production, creative and graphic design teams

Target Corp. (Mervyn’s Division), Hayward, CA November 2003 - September 2005
Creative Manager
• Led the strategic development and execution of print advertising to ensure adherence to the highest creative and technical standards.
• Managed a $2 million dollar annual budget and optimized creative processes that resulted in a 20% reduction in quarterly expenses.
• Initiated and designed innovative seasonal campaigns to leverage consumer trends and maximize merchant opportunities.
• Photo Art Directed and styled photo shoots for all divisions including fashions for men, women & kids, women’s intimates and home décor.
• Built strong inter-personal relationships with senior management, buyers, and direct reports to promote effective communication.
• Establish Brand Style Guidelines for circular, online and brand advertising
• Directed & Developed the creative team to ensure achievement of both departmental objectives and individual team member’s goals.

J. Walter Thompson (JWT), San Francisco, CA May 2001 - August 2003
Creative Director
• Developed concepts and brand strategies that created and strengthened the audience’s convictions
• Managed and Mentored a 7-person creative department. Duties included: hiring, performance reviews and department budget
• Art Directed and Styled photo shoots for major client global campaigns
• Clients included Intel, ChevronTexaco, Cisco, Tenet Healthcare, and SAP
• Account wins included National Semiconductor, Home Depot, and Federal Express

Tambourine, Inc., San Francisco, CA May 2000 - May 2001
Managing Art Director
• Developed product concepts and strategic planning for three different divisions of the company
• Art Directed and Styled photo shoots for all collateral, advertising and consumer packaging
• Built, managed and mentored a 6-person design department fostering a “team” environment and outstanding design solutions
• Implemented design methodology, consulted with marketing team and clients, and allocated design resources that increased productivity
• Developed and managed a $2.5 million dollar annual department budget

Halleck Design, San Francisco, CA October 1999 - May 2000
Senior Art Director
• Created brand strategies and provided art direction that set the overall style and tone for integrated ad campaigns
• Presented concepts at client meetings and developed creative presentations for new business development
• Designed and developed clients’ interactive internal and external web sites
• Clients included Agilent Technologies, InfoWorld, Hewlett Packard, Annuncio, and Gilroy Foods

Austin Knight Advertising, Sausalito, CA October 1996 - October 1999
Art Director
• Built integrated brand strategies, identity campaigns and interactive web solutions
• Shaped creative presentations for perspective clients and presented concepts at business meetings
• Designed and Constructed integrated brand solutions for online promotions and internet programs
• Art Directed and Styled photo shoots for major ad campaigns and collateral materials
• Clients included PeopleSoft, SBC Communications, Quickturn, AT&T Wireless, AirTouch and Stellex

Sugo Music, Half Moon Bay, CA September 1993 - October 1996
Art Director/Art Department Manger
• Created concepts and designs for CD and cassette covers, advertising, annual consumer catalog, trade show materials, POP displays and website
• Art Directed and Styled photo shoots for album covers and artist portraits
• Managed a 3-person design department, including hiring, training, scheduling, budgeting and day to day operations
• Managed a $1 million dollar annual print budget, including hiring vendors
Ian Kawata
Seeking
Full-time, On-site, Permanent position
Experience
Senior
Skills
Creative Direction, Cinematography
Industry
Advertising, Film/Video
POST DATE: 03.24.2020
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Fremont, CA
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