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Talent Profile
PROFILE/RESUME
Kim Grasing  
Art Director
 
Creative professional with experience delivering print and digital designs in advertising, marketing and publishing. Expertise includes art direction and design, corporate communications, project management, strategic planning, brand identity, on-site event collateral and photo retouching.
Resume
VALENCE MEDIA, New York, NY
(Billboard | The Hollywood Reporter Media Group) 
Design Manager (1.08 to present):
• Direction and execution of print and digital materials; reporting status to senior management
• Manage tight schedule for publications, events, award shows and live concert events such as the Hot 100 Music Festival
• Create and manage production of marketing collateral for promotions, special features, events and conferences
• Direct staff, vendors and freelancers to meet tight deadlines and deliver projects on or under budget
• Responsible for print and digital materials around sales activations for clients such as Pepsi, American Airlines and Citi 
• Develop mobile app components, digital ads, splash screens, skins and other online promotions
• Create designs for licensing including digital download cards, branded merchandise and co-branded web pages
• Design print and digital ads, event design and collateral, e-blasts, brochures, invitations, posters, client promotions, logos, web pages, static and animated social assets and RFP submissions 
• Establish design standards following the latest design trends and develop brand style guides for consistency

THE CREATIVE GROUP, Various Locations, NJ
Freelance Graphic Designer (7.07 to 1.08):
• Executed designs for clients including: KnowledgePoint360, The NBA and Toys R Us  
• Designed in-store POP/POS, signage, valances, shelf strips, in-store promotions and wall displays 
• Created program for Toys ‘R’ Us' Earth Friendly initiative including gift cards, carriers and recyclable shopping bags 

DRS TECHNOLOGIES, INC., Parsippany, NJ
Manager, Corporate Creative Services (5.06 to 7.07): 
• Managed creative personnel and vendors to complete projects on-budget
• Developed corporate style guide to maintain consistent brand identity
• Coordinated all print production and multimedia services 
• Interfaced with management at all levels to provide strategic, creative solutions 

Graphics Specialist, Corporate Communications (12.02 to 5.06):  
• Created and produced print materials including advertisements, data sheets, pocket folders, brochures, posters and event graphics, banners and onsite branding 
• Retouched photos for publications, exhibits and large format print production
• Updated website content and created e-blasts for marketing, events and trade shows

DON AUX ASSOCIATES, Hasbrouck Heights, NJ       
Marketing Associate/Graphics Specialist (9.99 to 5.02): 
• Managed and executed design of ads, direct mail, postcards, brochures and sales materials 
• Wrote and edited copy for web and print materials and maintained corporate websites 
 
DVC WORLDWIDE, Morristown, NJ    
Marketing Services Team Coordinator (1.99 to 7.99):
• Designed collateral and presentation materials for New Business Team 
• Participated in brainstorming sessions to develop innovative promotions

WHERE I LEARNED IT ALL…
PARSONS SCHOOL OF DESIGN, New York, NY - Certificate, Graphic & Digital Design 
PACE UNIVERSITY, Pleasantville, NY - Bachelor of Arts, Communications 
SCHOOL OF VISUAL ARTS, New York, NY – Continuing Ed courses, Graphic & Digital Design 

DETAILS, DETAILS, DETAILS…
Adobe CC (Photoshop, Illustrator, InDesign, Acrobat, Bridge, AfterEffects, Dreamweaver), HTML, CSS, MS Office, Keynote, Google Drive, Dropbox, PC and Mac operating systems
Kim Grasing
Seeking
Full-time
Experience
Senior
Skills
Art Direction, Design
Industry
Advertising, Exhibit
POST DATE: 08.05.2019
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New York, NY
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