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Talent Profile
Michelle Eckersley  
Art Director/Graphic Designer
Having worked in a variety of markets around the country in areas of print advertising, corporate marketing communications and book publishing, I am confident of my ability to collaborate effectively with clients and marketing teams, and to develop original graphic concepts with compelling, strategic solutions. I believe I can make a meaningful contribution to the projects or companies that I might work with.

As an art director/design manager, I've gained extensive experience working with a diverse team of  writers, editors, production designers and graphic designers, juggling very condensed timelines, and balancing tight budgets. My responsibilities have also included print and vendor management.
Freelance Art Director/Graphic Designer

Managed, developed and coordinated a variety of logo designs, ads, direct-mail and other print collateral for a variety of clients. Developed banner ads for websites announcing new products and annual conventions. Clients: Mad Duck Creative, Prosperity Advisory Group, Friends of the Lawrence Public Library.

Catalog Design Manager
Franklin Covey Company
(formerly Franklin Quest Co.)
Salt Lake City, UT

Managed and developed product catalogs for domestic and international customers,from concept, to approval, to completion. Set, managed, and balanced budget of 9.5 million. Developed catalog procedures to deliver catalog on time and on budget. Coordinated mailing strategies and prospecting efforts. Supervised catalog staff of six: art directors, production artists, writers, and editors through all phases of design, production and printing. Responsible for, and active in, the presentation of design concepts to product marketing managers and corporate executives. Collaborated with product marketing managers to set marketing guidelines for catalogs.

Art Director
Deseret Book Company
Salt Lake City, UT

Developed book jacket designs from concept, to approval, to completion. Responsible for the design of book case and interior pages. Coordinated the development and execution of software library packaging.

Art Director
Carlson Marketing Group,
Carlson Companies
Minneapolis, MN

Developed incentive programs for Fortune 500 companies. These programs included direct-mail, print collateral, award catalogs, and 3-D items. Responsible for, and active in a marketing team which presented design concepts and budgetary needs to corporate executives. Set and managed budgets for all design projects. Clients: Pfizer, Sprint, 3M, Aveda, Westin Hotels.

Art Director
Marketing Communications
Life Technologies, Inc.
Gaithersburg, MD

Managed, developed, and coordinated 
ads, direct-mail materials, products catalog, and print collateral from concept to completion. Responsible for, and active in the 
presentation of design concepts to marketing managers and corporate executives. Worked with marketing managers to set marketing and budgetary guidelines for projects. Supervised design staff through 
all phases of design and printing processes. Developed Mac-based desktop publishing system. 

Art Director/Senior Graphic Designer
Frost Associates
Bethesda, MD

Initiated advertising/design projects and carried them through to completion. Responsible for the presentation of concepts to clients and corporate executives. Supervised junior design staff. Coordinated selection of photographers, and printers. Met with clients to set marketing and budgetary guidelines for projects. Clients: Saks Jandel, Presidential Inaugural Committee, Clyde's Restaurant Group, etc.
Michelle Eckersley
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Art Direction, Project Management
Marcomm, Advertising
POST DATE: 09.17.2023
Lawrence, KS
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