Strategic and creative marketing leader with 20+ years of experience driving brand growth and audience engagement across finance, education, healthcare, and technology sectors. Recently completed a professional sabbatical focused on independent consulting,
personal ventures, and leadership development—and now energized to bring fresh perspective and measurable impact to a mission-driven organization. Proven success leading integrated campaigns, managing teams, and aligning marketing with business goals.

CORE COMPETENCIES
• Creative Direction & Team Leadership: Led and mentored cross-functional teams to deliver innovative campaigns and high-impact creative across digital and print platforms
• Brand Strategy & Development: Maintained and evolved brand architecture and visual identity across channels; enforced style guides and messaging alignment
• Integrated Marketing Campaigns: Developed and executed data-driven, multi-channel   that increased engagement,conversions, and revenue
• Agency & Partner Management: Oversaw vendor relationships, ensuring timely, on-brand delivery of materials within budget and schedule
• Tools & Platforms: Adobe Creative Suite (Photoshop, InDesign, Illustrator), HubSpot, Google Analytics, Salesforce, WordPress

SUMMARY
Strategic and creative marketing leader with 20+ years of experience driving brand growth and audience engagement across finance, education, healthcare, and technology sectors. Recently completed a professional sabbatical focused on independent consulting,
personal ventures, and leadership development—and now energized to bring fresh perspective and measurable impact to a mission-driven organization. Proven success leading integrated campaigns, managing teams, and aligning marketing with business goals.

CORE COMPETENCIES
• Creative Direction & Team Leadership: Led and mentored cross-functional teams to deliver innovative campaigns and
high-impact creative across digital and print platforms
• Brand Strategy & Development: Maintained and evolved brand architecture and visual identity across channels;
enforced style guides and messaging alignment
• Integrated Marketing Campaigns: Developed and executed data-driven, multi-channel campaigns that increased engagement,
conversions, and revenue
• Agency & Partner Management: Oversaw vendor relationships, ensuring timely, on-brand delivery of materials within budget
and schedule
• Tools & Platforms: Adobe Creative Suite (Photoshop, InDesign, Illustrator), HubSpot, Google Analytics, Salesforce, WordPress

PROFESSIONAL EXPERIENCE
Founder & Chief Marketing Officer
Exercise & Excess, LLC, Austin, Texas, June 2012–Present
Parent company of the Austin Beer Run Club combining exercise and social engagement with 4,500+ members
• Built and scaled a vibrant community brand using grassroots marketing, digital engagement, and strategic partnerships
• Produced and promoted weekly events, generating strong recurring participation and media coverage
• Led brand strategy, sponsorships, and merchandise development to maintain engagement and drive revenue

Vice President of Marketing (Short-Term Engagement)
U.S. Money Reserve, Austin, Texas, October 2023–December 2023
Distributes government-issued gold, silver, platinum, and palladium products
• Led development of integrated marketing strategies during a leadership transition period
• Oversaw creative campaigns aligned with direct-response growth goals
• Collaborated with internal teams and external vendors to execute brand refresh and audience engagement initiatives
• Managed marketing budget and analyzed program ROI to inform decision-making

Independent Marketing Consultant & Strategic Sabbatical
June 2022– Present
• Advised nonprofits and startups on brand strategy, digital marketing, and creative messaging
• Continued leading Exercise & Excess, sustaining a 4,500+ member community
• Completed professional development in digital marketing, analytics, and leadership
• Maintained industry involvement through networking, thought leadership, and market trend analysis

Director of Philanthropy & Marketing Strategy
Front Steps, Inc., Austin, Texas, October 2021–June 2022
Distributes government-issued gold, silver, platinum, and palladium products
• Led multi-channel fundraising and marketing campaigns to engage donors and grow visibility
• Crafted compelling messaging and grant narratives that secured funding from foundations and corporate sponsors
• Managed digital outreach, event marketing, and donor communications for major giving initiatives
• Partnered with leadership to develop a comprehensive brand and revenue strategy during a time of organizational transition

Corporate Director of Marketing
O’Connell Robertson, Austin, Texas, February 2020–October 2020
Designs smart, elegant, and effective K-12, higher education, and healthcare environments
• Assisted firm Principals in analysis of marketing opportunities supporting the firm's business plan
• Oversaw the marketing team including resource allocation, scheduling, mentoring and supervision
• Directed and oversaw communications/marketing materials and brand standards
• Gained firm positive exposure and establishes as a thought leader through PR efforts
• Developed, monitored, and analyzed the annual marketing and business development budgets

Director of Marketing
Texas Public Charter Schools Association, Austin, Texas, April 2015–February 2019
Works to accelerate student achievement by strengthening and supporting a diverse set of effective, public charter schools
• Assisted in the 85th TX Legislative Session with securing $60 million in TX charter school facilities funding ($200/student)
• Developed annual marketing plan taking into account advocacy, quality and growth
• Initiated and produced strategic and creative marketing campaigns in accordance with the mission, objectives and directives
• Managed the association's brand to ensure consistency, integrity and relevance across all media and communications
• Created documents, graphics, presentations and other materials in support of the overall mission
• Worked with public and government affairs staff to develop advocacy, grassroots materials, and public relations initiatives

Senior Designer & Marketing Collaborator
Dimensional Fund Advisors, Austin, Texas, May 2007–March 2015
A leading global investment firm that has been translating academic research into practical investment solutions since 1981
• Led strategic positioning, messaging and communication efforts during two-year long headquarter transition to Austin
• Collaboration with global sales teams on strategy development and creative execution for support collateral aiding in
increasing assets under management from $140 billion to $230 billion/64%
• Rebranded sales force marketing and presentation materials contributing to $1.7 billion in new business
• Designed and implemented look-and-feel for new Defined Contributions team aiding in reaching $15 billion asset milestone
• Established relationships in Austin, TX with multiple printing vendors saving company 35% annually in printing costs

Early Career Roles
Held creative and marketing positions at MDS Advertising, National Instruments, Freescale Semiconductor, and Wallace Price
Creative Group, gaining foundational expertise in campaign development, brand strategy, and design.

BOARD LEADERSHIP & VOLUNTEER EXPERIENCE
Board of Directors Vice President and Marketing / Communications Chair
Texas School for the Deaf Foundation, Austin, Texas, November 2018–January 2023
Raises and disburses funds aimed at helping deaf and hard-of-hearing children across Texas
• Led marketing and fundraising campaigns, enhancing brand visibility and stakeholder engagement through targeted content
and digital outreach
• Spearheaded digital strategy and outreach for annual appeals and donor programs

EDUCATION
Executive Master of Business Administration
GPA: 3.44 / 4.0
Texas Tech University, Rawls College of Business, Lubbock, Texas

Bachelor of Arts in Advertising
GPA: 3.76 / 4.0, Cum Laude
Texas Tech University, Lubbock, Texas