Strategic and creative marketing leader with 20+ years of experience spanning finance, technology, education, healthcare, and design. Recognized as a “unicorn” talent who combines analytical insight, creative execution, and cross-industry perspective to drive measurable growth. Proven record of leading integrated campaigns, scaling brands, and managing high-impact teams. Skilled at bridging executive strategy with hands-on execution to deliver ROI, market adoption, and audience engagement.

CORE COMPETENCIES
Creative Direction & Team Leadership
Integrated Marketing Campaigns
Demand Generation & Growth Marketing
Digital Strategy, SEO & Analytics
Agency & Partner Management
Budgeting, ROI & Performance Analysis
Tools: Adobe Creative Suite, HubSpot, Salesforce, Google Analytics, WordPress

SUMMARY
Strategic and creative marketing leader with 20+ years of experience driving brand growth and audience engagement across finance, education, healthcare, and technology sectors. Recently completed a professional sabbatical focused on independent consulting,
personal ventures, and leadership development—and now energized to bring fresh perspective and measurable impact to a mission-driven organization. Proven success leading integrated campaigns, managing teams, and aligning marketing with business goals.

CORE COMPETENCIES
• Creative Direction & Team Leadership: Led and mentored cross-functional teams to deliver innovative campaigns and
high-impact creative across digital and print platforms
• Brand Strategy & Development: Maintained and evolved brand architecture and visual identity across channels;
enforced style guides and messaging alignment
• Integrated Marketing Campaigns: Developed and executed data-driven, multi-channel campaigns that increased engagement,
conversions, and revenue
• Agency & Partner Management: Oversaw vendor relationships, ensuring timely, on-brand delivery of materials within budget
and schedule
• Tools & Platforms: Adobe Creative Suite (Photoshop, InDesign, Illustrator), HubSpot, Google Analytics, Salesforce, WordPress

PROFESSIONAL EXPERIENCE
Founder & Chief Marketing Officer
Exercise & Excess, LLC, Austin, Texas | June 2012–Present
Lifestyle and community brand combining exercise, social engagement, and sponsorships with 4,500+ members.
• Built and scaled one of Austin’s largest lifestyle communities through grassroots, digital, and event marketing.
• Produced weekly events (50–75 participants), securing media coverage and long-term sponsor partnerships.
• Led brand strategy, merchandise, and sponsorship initiatives, generating recurring revenue.

Vice President of Marketing (Interim/Contract Role)
U.S. Money Reserve, Austin, Texas | 2023
National distributor of government-issued gold, silver, platinum, and palladium products.
• Guided integrated marketing strategy during leadership transition, aligning campaigns with direct-response goals.
• Oversaw creative campaigns, brand refresh, and audience engagement initiatives.
• Collaborated with cross-functional teams and agencies to optimize ROI and accelerate growth.

Independent Marketing Consultant & Strategic Sabbatical | 2022–Present
• Advised nonprofits and startups on brand identity, creative strategy, and digital engagement.
• Completed advanced training in analytics, digital marketing, and leadership development.
• Maintained Exercise & Excess and stayed active through networking, thought leadership, and community engagement.

Director of Philanthropy & Marketing Strategy
Front Steps, Inc., Austin, Texas | 2021–2022
• Led multi-channel fundraising and donor campaigns, securing grants and sponsorships.
• Developed brand/revenue strategies during organizational transition.
• Strengthened visibility and engagement through compelling storytelling and digital outreach.

Corporate Director of Marketing
O’Connell Robertson, Austin, Texas | 2020
• Directed marketing strategy for architecture/engineering firm specializing in education and healthcare.
• Oversaw team leadership, PR, and brand management, positioning firm as an industry thought leader.

Director of Marketing
Texas Public Charter Schools Association, Austin, Texas | 2015–2019
• Partnered with legislative teams to secure $60M in facilities funding.
• Built annual marketing plans driving advocacy, growth, and public visibility.
• Produced integrated campaigns, managed brand integrity, and developed advocacy materials.

Senior Designer & Marketing Collaborator
Dimensional Fund Advisors, Austin, Texas | 2007–2015
• Supported $90B+ AUM growth (from $140B to $230B, +64%) through strategic positioning and creative execution.
• Contributed to $1.7B in new business with rebranded sales force materials.
• Saved 35% annually through vendor optimization; led creative for Defined Contributions team ($15B milestone).

Early Career Roles
MDS Advertising, National Instruments, Freescale Semiconductor, Wallace Price Creative Group | 1999–2007
• Delivered branding, campaigns, and design execution for clients in real estate, technology, and sports.
• Notable highlights: Rebranded Realty Austin, supported Freescale spinoff from Motorola, art directed Texas Thoroughbred magazine, contributed to $660M revenue year at NI.

BOARD & COMMUNITY EXPERIENCE
Board of Directors Vice President and Marketing / Communications Chair
• VP, Board of Directors / Marketing & Communications Chair, Texas School for the Deaf Foundation (2018–2023)
• Led fundraising campaigns and digital strategy to expand visibility and donor engagement.

EDUCATION
Executive MBA – Texas Tech University, Rawls College of Business (GPA 3.44)
B.A. Advertising, Cum Laude – Texas Tech University (GPA 3.76)