I attended the California College of Arts and Crafts where I was exposed to all types of design and drawing training. I have worked as a designer in different capacities for over nineteen years. I have worked nine years for different advertising firms. During that time I have been responsible for designing brochures, art directing photo shoots, going to press checks, Powerpoint presentations, package and label design, logo design, newsletters, sell sheets websites and art direction. In my last position, I created POS for different seasonal programs and worked with the brand teams on strategy and maintained the brand vision. I managed younger designers and made sure they understood the projects and finished the work on time.

Professional Summary
Art Director and senior graphic designer with extensive experience in digital and print design across numerous industries.
•	Excellent end-to-end project management/design skills. Organized, efficient, conscientious.
•	Near-flawless track record with tight deadlines in fast-paced settings.
•	Creative, open-minded, and diplomatic in collaborating with all team members and departments.

Professional Experience
Reite Design, Walnut Creek, CA, September 2006 – Present
Principal Owner – Remote Creative Director
Lead, plan and execute design solutions for a variety of marketing assets. Current clients and projects include:
•	Wild Dog Farms: Conceptualized creative vision for brand identity, including packaging for wholesale and consumer markets and promotional products.
•	GameSwift and Topcalcs: Designed internal communications, social media  posts/ads, and custom package inserts to promote customer loyality/engagement.
•	ICS Ventures: Execute content strategy for social media, email marketing and
direct mail.
•	Kester Berger Team: Imagined and defined brand identity for real estate team, including logo, Facebook cover images, marketing flyers, and brochures.
•	Massey Lifestyle Media: Implement ad and cookbook designs for SNA Magazine.
•	Boomer Beverage: Create website design, sales powerpoints and sell sheets.

The Wine Group, Livermore, CA, August 2011 - January 2022
Art Director/Graphic Designer - In-House/Remote Creative Position, Over 20 Wine Brands
•	Collaborated with over 20 brand management teams to develop POS programs, managing over 30 different deadlines at a time.
•	Implemented 100s of excellent designs for sales and marketing, while communicating and upholding the visual language of the brands.
•	Closely performed with TWG sales team to create over 60 in-store POS assets for Kroger.
•	Mentored junior designers, helping with brainstorming and project management.
•	Developed over 50 assets for social media platforms, including graphics, headers, and badges.
•	Composed over 30 headlines and tag lines and provided art direction for product photo shoots.
•	Designed and refined over 30 PowerPoint presentations for sales and client meetings.
•	Created and revised over 25 wine labels and packaging for bottles, cans, and boxes.

Campari America, New York, NY, March 2015 - December 2019
Art Director/Graphic Designer - Remote for 7 Different Spirit Brands
•	Translated brand visuals to different media, including billboards, trucks and ads.
•	Conceptualized seamlessly with brand managers to create and distribute brand manuals and sell sheets for worldwide marketing teams.
•	Converted US Wild Turkey label to comply with governmental regulations in 5 different countries, while ensuring label quality was up to brand standards.

Wente Family Estates, Livermore, CA, August 2017 - December 2018
Art Director/Graphic Designer - Independent contractor for multiple wine brands
•	Collaborated with 2 brand teams to develop POS for programs; case cards and neckers

Vaheed Taheri LLC., San Francisco, CA, April 2017 - August 2017
Art Director/Graphic Designer - In-House Creative for Fine Rug Manufacturer
•	Redesigned and printed product brochures and over 50 individual sell sheets.
•	Enhanced over 400 product images, conducted website revisions and new e-blasts.

Regal Art & Gift, Martinez, CA, January 2008 - April 2011
Art Director/Graphic Designer - Gift, Home and Garden Decor Company
•	Established creative direction of brand, including 2 catalog launches a year.
•	Art directed new product shots with a photographer, over 200 images per shoot.
•	Planned catalog layouts, managed content and placement of new and old products.
•	Updated website 4 times a year and produced trade show signage.
•	Managed print vendor selection, quotes, provided files and handled press checks.

Gauger & Associates, San Francisco, CA, June 2007 - October 2007
Art Director - Advertising Agency 
•	Conceptualized with copywriter to generate concepts for 10+ projects and campaigns.
•	Reshaped artwork per client changes, including ads, brochures, flyers and packaging.
•	Structured mock-ups for 10 client presentations.

Kennedy/Jenks, San Francisco, CA, March 2007 - May 2007
Graphic Designer - In-house creative department in the corporate office
•	Observed new corporate look and advanced the design of collateral pieces; 
  	brochures, invites, posters, stationery, and postcards
• 	Designed a brochure for an engineering client

DHC, USA, San Francisco, CA, January 2007 - March 2007
Graphic Designer - Assigned to in-house catalog department
• 	Provided production work in sections and developed concepts for editorial pages
• 	Helped with photo shoots; styled models and products
• 	Refined Japanese food packaging for US consumers
• 	Prepared files for the printer

The Stone Group, Inc., Pleasanton, CA, September 2004 - September 2006
Art Director - Advertising Agency 
•	Fashioned 35 designs for brochures, sales displays, logos, letterhead and websites.
•	Planned concepts for over 25 ads and brochures with copywriters.
•	Completed production work and mentored 2 designers through deadlines.

Reflect, San Francisco, CA, May 2004 - September 2004
Graphic Designer - In-House/Temp Creative Position for Cosmetic Company
•	Integrated brand aesthetic across 30 different packaging configurations.
•	Revitalized over 35 sell sheets and set up production work for projects.

Bridges Marketing Group, Walnut Creek, CA, July 1998 - February 2004
Graphic Designer - Marketing Firm
•	Shaped brochures, sell sheets, postcards, package design, letterhead and newsletters.
•	Generated over 25 mock-ups for presentations and assisted on over 10 photo shoots.
•	Set up over 50 files for printer and press checks.

EXPERTISE:
Exceptional Design Skills
Concept & Brand Design
Digital & Print
End-to-End Project  
Design & Execution
Brand Strategy Translation/ Creative Concepting
Excellent Layout Skills
Thrives in Multi-Project/ Deadline Environment 
Social Media Asset Creation for Facebook, Instagram, LinkedIn & Twitter
Catalog Production & Design
Art Direction for Photo Shoots
Point of Sale Design
Press-check Supervision 

ADVANCED SKILLS IN:
Adobe Creative Cloud,  Illustrator, Photoshop, InDesign, Acrobat & Bridge 
PowerPoint/Keynote 
Proficient in Word, Excel,  Sketch, Figma, Mailchimp, Asana & Teamwork
PC & MAC 
Photography

EDUCATION
Multimedia Design Certificate, California State University, East Bay, CA  
May 2006

BFA (Illustration),  
California College of the Arts Oakland, CA 

AWARDS 
2006 - MAME Award,  Best Brochure Design, Bay Area Building  Industry Association

2000 - Silver Addy Award,  Sales Promotion, Packaging,  Greater San Francisco Ad Club