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Talent Profile
PROFILE/RESUME
Juliet Castello  
Art Director/ Graphic Design
I have designed billboards, catalogs, logos, postcards, t-shirt graphics, package design, shot photography and directed photo shoots for some of retail's top-rated companies. I have expanded my knowledge in designing for the Food Service and Consumer Packaged Goods in my recent position.  I have California roots and reside in the Midwest.  Please take a look at my portfolio to gain a better understanding of my work.
Resume
Career Objective: To showcase my diverse range of advertising, marketing and design skills in an innovative and dynamic environment. 

Education: San Diego State University
BA in Art, with an emphasis in Graphic Design. 

KENT PRECISION FOODS GROUP - Design - Marketing – Creve Coeur, MO, 2016 to present
My main responsibilities are owning all design aspects within the company for nine Consumer Packaged Goods, Personal Nutririon and Food Service brands such as Land O’ Lakes Cocoa, Dole Whip Soft Serve, Mrs. Dash, Mrs. Wages and Orrington Farms. I work on POP, trade show graphics, logo design, sell sheets, social media, website graphics, packaging, ads and photo shoots.

BUILD-A-BEAR WORKSHOP: Sr. Art Director - Marketing - Overland, MO, 2015 to 2016
I am responsible for creating the look and feel of seasonal store signage, mailers, logos,
web graphics, social media and photo shoots.

PROPPER INTERNATIONAL: Art Director - Marketing - St. Charles, MO, 2013 to 2015
My main responsibilities were creating ads, catalogs, POP, tradeshow graphics, logo
design, social media, t-shirt design and photo shoots.

Brown Shoe Company:  Sr. Art Director - Clayton, MO, 2008 to 2012
I was the lead art director for the brands Fergie Footwear, Fergalicious by Fergie, Naya by Naturalizer and the Kids Division. I worked on many different brands under the Brown Shoe name, specializing in photo shoots, logo design, package design, print budgets and design, working with freelance/junior designers and maintaining the look and feel of featured campaigns throughout the seasons. 

Macy's Advertising:  Art Director - St. Louis, MO, 2006 to 2008
My main responsibilities were working on newspaper ads, magazine ads, billboards, catalogs, logo design, package design, in-store signage, photo shoots and designing for our Special Events Department for all of our store and Charity Events within our stores.

Robinsons-May Corporate:  Sr. Graphic Designer - North Hollywood, CA, 2004 to 2006
I designed ads, brochures, logos, catalogs and posters for departments such as Advertising, HR, Training and Development, Home, Electronics, Fashion and Design.  I wrote, photographed and designed the company newsletter which was distributed to all Robinsons-May - Meier & Frank locations.  

GUESS Advertising:  Graphic Designer - Beverly Hills CA, 2000 to 2004                                       
On an every day basis, my skills were focused on ads, journals, postcards, catalogs, logo design, contests, men and women's design (t-shirt graphics), the company newsletter, photography and helping direct and design for departments such as E-Commerce, Product Development, Visual, Training and Development, Communications, HR and Licensing.  My main task at GUESS was creating all billboards for outdoor advertising.  

I am very proud of winning three Mobius Advertising Awards for art direction and design of GUESS Catalogs.

FREELANCE: 1997 to present
                Lucky Brand Jeans, Skechers Shoes, Bel-Air Country Club, Chart House Restaurants, 
                Xanadu Surf Designs, LOV Bikinis, Integrity Board Sports, Aladdin Casino- Las Vegas, 
                Nectar Surfboards, Green Valley Turf, Walking Kalamity Band, Old Guys Rule, Detail Driven 
                Carwash, Sole Axis Sportswear, Prana Yoga Apparel, Operation Smoke-Free, DJ Joshua 
                Jett, Galavantier.com,  FashionCheateau.com, Aqua Leaf Jewelry, Monsanto, Dream 
                Destinations Travel, Save-A-Lot Grocery Stores, Fusion Hair Salon, Studio B Floral 
                Designs, Captive8 Creative, The Corner Cup, SIAM, Goku Sushi and 
                Prudential Realty – Fletcher Team


Internship: Black Market Visual Communications, 1998.
Gained familiarity with the daily procedures of a functioning design studio.  

Technical Skills:  
Mac proficient - Creative Suite CC, Photoshop, InDesign, Illustrator and Photography.

Advanced Certification: UCLA Extensions, 2000 to 2003.
Expanded knowledge in advanced courses in typography, publication design and logo design.
Juliet Castello
Experience
Senior
Skills
Design, Art Direction
Industry
Advertising, Print
POST DATE: 04.01.2025
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St. Louis, MO
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