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Talent Profile
Cheri DeBusk  
Art Director | Designer
Versatile, dedicated and accomplished professional delivering graphic design, art direction, visual design, project management, marketing support, and strategy solutions to advance companies in achieving business objectives and goals through compelling creative and proven customer engagement.
Cheri DeBusk | Resume


Art Director | Great Minds
2019 – Current
Direct and oversee the creative work of internal art teams, external agencies, video teams, photographers, and designers for Eureka Math mathematics curriculum for print, video, and digital design for grades PK-12 teachers and students. Manages creative efforts while interacting with content writers and production teams. Optimizes processes, provides guidance, feedback, and reviews. Structures new processes and guidelines. Ensures all images support instruction and visual cohesiveness while representing the aesthetic and voice of the brand. Active stakeholder in supporting creative requests for developing online learning products for teachers instructing in classroom and virtual learning environments. Works 100% virtually with remote teams across the enterprise.

Creative Lead, eBay Business team in North America Creative | Alliances Management Consulting, Inc.
Creative team lead role in managing a team of visual designers on eBay NAC Business design team, partnering within the creative team in development and guidance of visual design generation and assets. Art directed and communicated development across relevant touch-points, advancing the effectiveness of multiple creative requests.
• Partnered with copy and photography leads.
• Delivered clear creative feedback and guidance.
• Collaborated with internal and external agency partners.
• Worked across client teams (buyer, seller, verticals, brand, strategy, development) supporting brand strategy.
• Co-oversee the creation of campaign concepts, video development, and creative materials from presentation through final production. 

Sr. Graphic Designer | Integrated Device Technology, San Jose CA
2017 – 2018  
Creative lead on corporate marketing and communications team providing design solutions and deliverables for print, web, responsive design, social media, demand gen, tradeshow properties, product packaging kits, event materials, signage, photography, digital illustration, infographics, and presentations for the semiconductor tech industry. Provided art direction in support of internal business units throughout North America, EMEA, and APAC geographic regions.

Art Director | Varian Medical Systems, Palo Alto CA
2015 – 2016
Art Director on Varian Oncology Systems marketing communications team providing internal creative support with print, web, digital display, interactive, presentations for developing marketing and event collateral, product brochures, newsletters, ads, iconography, banners, brand guideline updates, and landing page designs. Supported Varian's EMEIA international regions. Managed and art directed external partners while ensuring quality control and delivery of digital and printed assets. Assisted with digital asset management processes and updating procedures.

Creative Services Graphic Designer | ServiceNow, Santa Clara CA 
2014 – 2015
Supported 28 internal clients with print, web, interactive, mobile, social and digital media requests as a consulting contractor.
• Designed and produced numerous trade show event properties, signage, white papers, case studies, data sheets, infographics, online and print ads, website and mobile banners, conference guides, icons, decks, PPT presentations, and brand guidelines.
• Provided art direction of outsourced materials with external agencies. Managed digital assets and templates.
• Directed roving photography and video teams during offsite conference events for capturing visual content.
• Collaborated daily with brand and CS team interlock to ensure consistency of brand experience in fast-paced and changing environment supporting the organization’s continual growth factor.

Senior Graphic Designer | eBay Inc., San Jose CA
2010 – 2014, eBay Creative Team in Relationship Marketing and eBay Global Brand Strategy Marketing Team as a full-time contractor.
• Senior designer for eBay’s home page graphics, landing pages, and email campaign program deliverables in support of buyers, sellers, and loyalty marketing internal business units including eBay Deals, Electronics, Motors, Collectibles, Fashion, eBay Community, eBay Companies, and affiliate sites.
• Cross-team collaboration with content and program managers, copywriters, internal clients, merchandisers, UX, UI, marketing operations and web developers for devising optimal user experiences.
• Created final assets for seasonal and integrated marketing campaigns across a variety of site placements and email programs while upholding brand guidelines. Supported C-level executives with rapid requests.
• Team contributor raising eBay’s rank from 36 to 28 in world top global brands ranked by Interbrand in 2013.
• Proficient at diagnosing customer needs and business objectives, creative briefs, schedules and project plans while multi-tasking independently in fast-paced environment on a compressed schedule.

Senior Graphic Designer | Teachers’ Curriculum Institute (TCI), Mountain View CA
2007 – 2010
Designed and produced educational curriculum materials for grades K-5 teachers and students which included lesson guides, student text books, flip books, presentation visuals, work books, and interactive desk maps for print and online education for use in classrooms worldwide. Collaborated with editors, illustrators, mapping specialists and internal production team. Each program contained multiple published book components. Produced books for three K-5 programs.

Senior Graphic Designer | Sakata Seed America, Morgan Hill CA
2004 – 2006
Created product marketing materials including product data sheets, brand identity, collateral, presentations, catalogs, and event graphics. Contract assignment was extended from 6 months to 2+ years as an independent creative resource.

Art Director and Designer | DeBusk Design, Santa Clara CA
1999 – 2010, 2018
• Independent contractor retained by diverse companies to provide entire lifecycle phases of work from concept to final delivery of design solutions for print, web, online, packaging, events, interactive, and mobile.
• Collaborated with clients on best practices and implementation strategies with respect to deadlines and budget constraints.
• Acquired new business, maintained accounts, and cultivated relationships with clients to secure repeat business.
• Coordinated business marketing initiatives and performed accounting functions required for successful small business management. Provided freelance creative support to agencies as a resource.

Various clients listed below:
Adobe, American Red Cross-Bay Area Chapter, Artisan Components, Atmel, Cavium Networks, Cinnabar Winery, Echelon, Freedom Technology Media Group, Healtheon, Micrel-Synergy Semiconductor, NTK Technologies, NEC Systems, Inc., Sakata Seed America, Stanford University Stroke Center, Teachers Curriculum Institute, Inc (TCI), Vaisala Inc., Ziosoft Interactive

Senior Art Director | Metro Design Center, Saratoga CA
1997 – 1999 
• Spearheaded art direction and graphic design services for marketing and brand. 
• Collaborated directly with clients, trained new hires in agency protocol, managed direct reports, contributed to employee performance assessments and hiring initiatives.
• Boosted new client acquisition by 20% during employment.

University of Illinois at Chicago, Chicago IL | Bachelor of Arts, Graphic Design, Cum Laude

Mac and PC Windows: 
Adobe Creative Suite and Creative Cloud apps including InDesign, Photoshop, Illustrator, Acrobat Pro, Dreamweaver, Frame io, Sketch, StudioBynder, Keynote, QuarkXPress, Microsoft Office, Excel, Word, PowerPoint, Outlook, Basecamp, Sharepoint, HTML, CSS

Recognized by the Western Publishers Association annual awards event in multiple categories.

URLs: (online portfolio collections)
Cheri DeBusk
Full-time, On-site, Off-site, Permanent position, Freelance/contract
Art Direction, Design
Print, Web/Multimedia
POST DATE: 02.19.2021
Santa Clara, CA
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