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Talent Profile
Yasmine Rafii  
Graphic Designer, Art Director
I am a visual thinking graphic designer/illustrator with a gift for creating high impact, visually memorable business communication. My approach is based on an understanding of the relationship of design to communication and the need for a strategic approach in developing graphic and message content.

With many years of experience in business, including management positions in companies involved in international trade, 20 years of print design, and 10 years of web design, I have developed skills in art direction, identity and brand development, copywriting and illustration.  I have high-level conceptual skills and can initiate, direct and produce projects from start to finish. 

As a project manager and creative strategist, I work in close collaboration with my clients to help define their objectives and develop a strategy. As a designer, I work with most major design software to produce both print and web materials. The finished results are visual solutions that establish values, communicate the message, and tell the story in a way that gets noticed.

• BFA Painting, California College of Arts and Crafts, 1979
• MA Psychology/Art Therapy, Antioch University, 1983

Northwest Lymphedema Center (2020)
Worked with this nonprofit, all-volunteer group to develop their visual identity, web design and print collateral.

Vega Nguyen Research (2019)
Created layout and design of statistical reports, information graphics, campaign collateral and branding.Created report and presentation design templates for the client’s internal use. 

Chinook Capital Advisors (2019) 
Designed the business identity for this startup in the financial services industry. This included various print collateral, website and trade show backdrop

Center for Reinventing Public Education (2018)
Designed 25th anniversary event logo. Designed template for event publications.

Building Changes  (2010-present)
Completed a redesign of this nonprofit organization’s visual identity. The work includes annual reports, event collateral, newsletters, posters, information graphics and other print communication.

Schoolhouse Washington (2016-present)
Designed the identity for a nonprofit partnership between Building Changes and Columbia Legal Services. The work includes logo, web graphics, style guide, case studies and information graphics.

Washington State Society of Clinical Social Work (2016) |
Completed a redesign of the organization’s visual identity and web interface.

Hopelink (2014-2019)
Completed a redesign of this nonprofit organization’s visual identity. The work includes annual reports, information graphics, art direction, numerous fundraising campaigns and event collateral.

Swedish Medical  (2013-2017)
Designed the “Inspire Confidence” campaign for internal staff. The work includes numerous pieces of print collateral. Other work includes the design and publication of an inpatient handbook used throughout the Swedish Hospital system and other patient pamphlets.

The Giumarra Companies (2013-2019)
Completed a rebrand of the company’s product line, Nature’s Partner. The work includes the visual brand identity, product packaging/illustration, art direction, and trade show materials.

SixBoxes Performance Thinking (2011 to 2020)  |
Completed a redesign of the business identity including the web presence. The website included a complete redesign of content, structure, UI design and video art direction. The website was developed on a custom CMS.

Institute for Public Health Genetics, U. Washington  (2005-2010)  
Designed and produced an informational booklet to be used in student recruitment. Conducted interviews with current students and wrote the summaries featured in the booklet.
Yasmine Rafii
Off-site, Freelance/contract
Design, Art Direction
Marcomm, Advertising
POST DATE: 06.02.2021
Seattle, WA
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