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Talent Profile
Laura Kerbyson  
Senior Graphic Designer
Combining research, creative intuition, and experience, my goal is to create impactful, unique design solutions for each client and project from a sales and marketing perspective. I draw inspiration from various aspects of life, and continue to learn and grow as a creative.

I’ve been a designer for over 20 years, receiving my BFA in Graphics and Packaging from Art Center College of Design. My main focus has been packaging and branding. I'm experienced in taking projects from concept through completion, including knowledge of prepress and press checks.

I'm versatile and flexible, having worked for firms with major accounts such as Dreyer’s Ice Cream, as well as smaller boutique clients. I have also worked in in-house art departments including Ste. Michelle Wine Estates, and game and craft companies which included experience with licensed properties such as Disney and Warner Brothers.

I eagerly wear whatever hat is necessary to get the job done, both as a leader and team player, and quickly learn new tasks and skills.

10/12 - 4/19	Jackson Family Wines, Santa Rosa, CA
Senior Graphic Designer
• Created award-winning packaging and wine club collateral generating substantial increases in revenue. 
• Responsible for handling multiple marketing, sales and direct to consumer projects with tight deadlines and creative budgets across the entire JFW portfolio. 
• Worked closely with internal clients to best meet their creative briefs and budgets while producing pieces that consumers remember. 
• Redesigned wine club newsletters and packaging to elevate and contemporize look of Kendall-Jackson brand and Freemark Abbey, among others.
• Projects are wide-ranging and include wine labels, wine club shippers and brochures, gift boxes, truck graphics, as well as simple wine information sheets and in-store POS.

3/12 - 10/12 	Sonoma Promotional Solutions, Sonoma, CA
Graphic and Production Designer, Contract
• Conceptualize designs to be reproduce in various mediums such as enamel, PVC, poly-resin, various metals while maintaining client logos, branding and messaging.
• Design and produce ads, flyers, interactive email blasts. 

7/09 - 12/11 	Jacquard Products, Healdsburg, CA
Graphic Designer
• Developed organized work-flow, job and digital filing systems for in-house graphics department.
• Successfully redesigned several product lines so have stronger shelf presence and consumer response.
• Rebranded several product lines with new logo making them have a modern and cohesive presence on-shelf.
• Photographed products and help set up original web site for easy internal updating.

1/07 - 2/09  	Icon Design and Display, Santa Rosa, CA
Art Director/Art Production Manager  
• Worked with sales, engineering and manufacturing teams to create award winning in-store displays and self-promotional materials for range of clients that are strategic and within budget.
• Clients included Constellation Wines, EJ Gallo, Beringer Vineyards, Trinchero Family Estates, Michael David Winery, Hornitos, Sweet Leaf Teas.
1/05 - 1/07  	Ste. Michelle Wine Estates, Woodinville, WA  
Graphic Designer  
• Coordinated with internal and external partners to develop award-winning display racks and gift wine boxes from my initial sketches to fabrication.  
• Created memorable illustrations for Summer Concert Festival. Posters, signage, wearables.
• Added much needed interest to the winery tour with two large murals that tell the story of the winery and it’s partnerships with prestigious wine makers such as the Antinori Family.

6/03 - 1/05  	Legal Presentation Graphics, Inc, Seattle, WA  
Graphic Designer  
• Design and production of trial and mediation court materials including PowerPoint presentations, timelines, charts, maps. as well as self-promotional marketing materials.

2/00 - 9/02  	Wizards of the Coast, Renton, WA  
Senior Graphic Designer  
• Worked with outside illustrators and Warner Bros. to design components for Harry Potter Trading Card Game packaging, playmat, rulebook, cards and collateral. 
• Assisted Art Director and functioned as Art Director proxy in his absence; tracking and organizing dozens of pieces of incoming art, contacting artists to commission original illustrations and revisions. 
• Responsible for keeping design team on schedule and on target. 

9/99 - 2/00  	Hornall Anderson Design Works, Seattle, WA  
Graphic Designer, Contract  
• Development of original concepts and designs as well as developing line and product extensions using established design criteria. 
• Clients included Ghirardelli, Widmer Brewing Company, Harcourt Brace.  

7/93 - 12/98  	Walcott-Ayers Group, Emeryville, CA  
Senior Graphic Designer  
• Illustrated and designed strong label and packaging for Saint Arnold Brewing Company in 1994, which was just a start-up in Houston. They now have a huge tap-room and many more beers and the logo has remained the same, now on the side of the building.
• Design team lead on projects including redesign of Dreyer’s packaging to use bold colors. This design won the brand manager the yearly award
• Organized and managed department including supervision of two junior designers.  

BFA Graphics/Packaging • Art Center College of Design, Pasadena, CA, 
AA Liberal Arts • De Anza College, Cupertino, CA, 

2018 Graphic Design USA •  American In-House Design Award
Mountain Wine Club ‘RESTRICTED’ wine label
Freemark Abbey ‘CASK 86’ wine label
Copain Vineyards Vinery folio and inserts

2018 Best Luxury Packaging Finalist • Wines and Vines Package Design
Freemark Abbey ‘Cask 86’ wine label

2008 graphic design usa • American Graphic Design Award
Holiday self Promotion

2006 Hemlock Printing  • Award of Excellence, Silver 
Chateau Ste. Michelle POS

Mac platform
Adobe CC - Illustrator, PhotoShop, InDesign, Acrobat 

Working knowledge of Microsoft PowerPoint, Word, Excel, Keynote, Sway
Laura Kerbyson
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Design, Art Direction
Print, Marcomm
POST DATE: 02.17.2021
Santa Rosa, CA
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