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Talent Profile
Peter Hynes  
Creative Director
Award-winning, conceptual creative director with prolific branding experience and solid understanding of integrated marketing. Manages vendors, agencies, clients and creative staff. Focuses on development of compelling, integrated marketing that produces results. Delivers projects on time, within budget, and on-message. Seeking to make a positive impact on society with a market-driven company.

BCI Inc. - 2012-Present
National Bath Remodeling Company - Libertyville, IL
Senior Creative Design Manager
Creative direction for $200M+ brand lines: Bath Planet/Luxury Bath Tech/Bath Makeover/BCI Elite private label/BCI Bath & Shower/Prime Baths/BCI Commercial/Home Depot PL/Liquid Accents Bath & Shower Accessories

• Conceptualize, build and direct contemporary product photo shoots and videos for top brands in bath remodeling industry.
• Award-winning creative for National Dealer Conference.
• Developed B2C & B2B ads, e-blasts, direct mail, brochures, PPTs, logos, social media and national ad campaigns. Personally writing and designing creative.
• Manage $500K in print collateral.
• Launched new B2B & B2C product brands, supporting ten brand channels.
• Account manager for Good Housekeeping ad campaigns.
• Liaison for Habitat for Humanity.
• Created digital lead gen mall kiosk and two mascot characters.
• Designed experiencial atmosphere decor for corporate offices
• Core values development team.
• Summit, Stevie and Hanley/Wood awards.
• Launched websites and social media creative. 
• Sears and Home Depot B2B private label brand experience support.
• Mentor junior staff members.

Freelance Creative Direction - 2010-2012
Throughout entire career solo and with agencies.
Various non-profits, agencies and public firms.

CVS Health (Caremark) - 2006-2010
Pharmaceutical Benefits Management (PBM) Operations Office - Northbrook, IL
Senior Brand Advisor
• “Go to” guy, managed top, client-facing projects of $60B Fortune 20 company.
• Designed print and PPT material for critical $1.6M client forums.
• Art directed three PBM rebrandings due to CVS restructure, saving 20% in paper costs.
• Organized and directed photo shoots.
• Developed user Interface (UI) of sales resource to promote consistent brand messaging.
• Assisted key sales promotions to gain Fortune 50 accounts worth $10.2B in revenue.

Elite Communications Group - 2004 - 2006
Design & Branding Agency - Northbrook, IL
Senior Art Director
Created integrated communications for Fortune 100 clients. Managed team of designers during creative director’s extended absence.
• Won Elite’s first gold awards for client annual report.
• Managed team of 5 designers for print and web.
• Increased traffic 10% to Snap-on trade booth.
• Lifecycle management for Abbott products.
• Art directed United Way videos for ITW, featuring new CEO.

I.O. Design, Inc. - 2003-2004
Design & Marketing Firm - Northfield, IL
Senior Art Director
• Art direction and design for finance, sports recreation, and manufacturing clients. 
• Created identities and web sites.
• Managed art department and administrative assistant
• Holiday mailer boosted non-profit client’s direct mail response revenue 27% in a downturn year.

Octave Brand Communications, Inc. - 2000-2003
B2B Branding Agency - Buffalo Grove, IL
Creative Director
• Helped improve revenue 130% in first year.
• Developed nationally recognized, ISAC “Student Loan Default Prevention” campaign 
with 12% decrease in loan defaults.
• Art Directed client photo shoots.
• Managed creative team.

SPSS (ShowCase Corporation) - 1999-2000
Business Intelligence Software Company - Rosemont, IL
Corporate Creative Manager, Marketing Communications
• Redesigned global brand and web site into database-driven, marketing vehicle.
• Created direct mail, advertising and trade show campaigns, driving down cost per sales leads.
• Managed creative staff for web, content writing and trade shows.
• Developed IBM partner newsletter for co-op sales. 
• Rebranding helped to position ShowCase for sale to SPSS at 3X market cap value.

INFOR (System Software Associates) - 1996-1999
ERP Software Company - Chicago, IL
Corporate Creative Manager, Marketing Communications
• Conceived integrated B2B campaigns, annual reports, logos, photo shoots and corporate videos. 
• Managed staff, directing static and new media. 
• Oversaw $1M in print production. 
• Led rebrand to a fresher, portfolio approach with new IBM leadership.


Fluent in Adobe Creative Cloud Suite (InDesign, Photoshop, Illustrator, Acrobat), Quark, Constant Contact, MS Office Suite, Outlook, MAC OSX. Working knowledge of WordPress/HTML.

Abbott Labs, Ameritech, Amoco, AT&T, Blue Cross Blue Shield, Chicago Allis, Duff & Phelps, Evanston Northwestern Hospital, Ford/International, Fortune/Jim Beam, Hands-on Chicago, Home Depot, IBM, ITW, Maytag, McDonalds, NeoPharm, Nightingale/Conant, Pitney Bowes, Sears, Snap-On, Takeda, TAP Pharmaceuticals, UL, Walgreens. Balanced with pro bono work.

• University of Kansas
    B.F.A. School of Design - Visual Communications/Illustration
• AIGA scholarship/NYC
• Doris May Scholarship
    Studied in Belgium and France
• American Academy of Art
• AD ED/Chicago Portfolio School
• Oakton Community College
• Digital Bootcamp & Oakton CC
    Web Development
• Stevie Gold Awards
• Hanley/Wood Award
• Summit Award
• BMA Gold Tower Award
• Davey Gold Award
• Pragmatic Product Marketing Seminar
• Franklin Covey - Time Management
Peter Hynes
Full-time, On-site, Off-site, Permanent position, Freelance/contract
Creative Direction, Art Direction
Marcomm, Advertising
POST DATE: 01.09.2022
Arlington Heights, IL
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