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Talent Profile
PROFILE/RESUME
Jennifer Cogan  
Sr. Graphic Designer
 
I'm the owner, art director, and lead designer for Ginevra Design, an award-winning design studio based in Los Angeles, specializing in graphic design for business, education, health care, corporate, and consumer communications. 

I have experience creating global marketing materials, developing brands/identities, logos, infographics, collateral, brochures, magazines, invitations, signage, advertisements, direct-mail pieces, websites, etc. I currently provide communication design for Cedars-Sinai's Content Development department

Major clients include: Cedars-Sinai, Stanford Health Care, Kaiser Permanente, City of Hope, Anthem Blue Cross Blue Shield, UCLA, and Paul Hastings

I have a Master's Degree in Graphic Design from the Florence Design Academy in Florence, Italy and a B.A. in Fine Art from the University of California, Berkeley.
Resume
PROFESSIONAL EXPERIENCE

CEDARS-SINAI, Los Angeles, CA, 1/16–present (Freelance)
SR. GRAPHIC DESIGNER
• Design marketing materials and collateral for Cedars-Sinai Content Development for variety of hospital departments and external communications, from original design to production
• Obstetrics/Gynecology and Pediatrics: Design brochures, printed and digital signage, information sheets, admissions packets, editable PDF's, cards, birth announcements, e-newsletters. Developing and updating C-S OB/GYN+PEDS style guide.
• Healthy Habits program, a health education initiative for elementary school children and adults in underserved communities: Design 2nd, 3rd, and 4th Grade Workbooks, parent handouts, flyers, certificates, outdoor banners and flags, postcards
• Social Media infographics: Design graphics for health campaigns for Facebook, Twitter, and Instagram for Digital Media department

ANTHEM BLUE CROSS BLUE SHIELD, Los Angeles, CA, 8/17-11/17 (Freelance)
SR. GRAPHIC DESIGNER
• Designed communications/collateral/infographics for Anthem Blue Cross Blue Shield Content Development
• Designed infographics for Labor & Trust services transfer communication

STANFORD HEALTH CARE, Stanford, CA, 9/16–4/17 (Remote, Freelance)
SR. GRAPHIC DESIGNER
• Designed marketing materials and communications for Stanford Health Care Marketing Communications
• Emphasis on Concierge Medicine and Center for Personalized Wellness Open Enrollment packets, including envelopments, factsheets, and welcome card inserts. Original design to production.

KAISER PERMANENTE, Burbank, CA, 10/14–3/16 and 4/12–12/12 (Two contracts)
SR. GRAPHIC DESIGNER
• Supervised, art directed, designed marketing materials for Kaiser Permanente Integrated Marketing Content Team and Brand Creative department, with expertise in B2B-focused collateral directed toward employers, brokers, and unions
• Developed look and feel for launches of new product and service campaigns with all connected materials, including brochures, fliers, employer toolkits, PowerPoint presentations, guides, workbooks
• Designed publications, newsletters, invitations, direct mail pieces, multi-piece kits, signage, ads, one-sheets, merchandise, web banners
• Collaborated with creative directors, managers, and sr. art director to develop new look, photography, and guidelines for B2B re-brand
• Art directed, advised, trained other sr. designers, production artists on KP B2B brand and style guidelines
• Advised business partners on style guidelines for redesign of KP business website, provided concept designs for webpages, created graphics and infographics for social media marketing
• Concept to completion: met with managers at initiation of projects to assess needs, collaborated with copywriters, structured schedules, designed materials through production, approved for print

CITY OF HOPE, Los Angeles and Duarte, CA, 5/13–10/14 (Full-time)
SR. GRAPHIC DESIGNER
• Leadership/Art Direction/Original Design and Concepting for Creative Services — supporting Marketing, Communications,
Philanthropy, Development, Clinical, and Medical programs
• Developed original brands and applied to all collateral for major fund-raising events and initiatives with various industry partners, each raising $100,000 to $1,000,000 for the institution
• Produced brand style guides, clinical marketing collateral, national campaign ads, developed universal templates maintaining strict identity guidelines. Designed brochures, invitations, newsletters, ads, infographics, multi-piece collateral, flyers, logos, self-mailers, postcards, e-blasts, magazine covers, signage, books, event merchandise, infographics for Twitter, Facebook, and Linkedin
• Project management from start to finish, from creative meetings with clients to original design concept, to final production with printers, managing multiple projects and clients under tight deadlines

UCLA, Los Angeles, CA, 7/11–4/12 (Contract)
GRAPHIC DESIGNER
• Original concepts, design, and production for UCLA Anderson Graduate School of Management Communications and Marketing
• Designed brochures, multi-piece invitations/cards, built mock-ups, designed/updated brochures, manuals, signage, and other marketing collateral for student recruiting, alumni, faculty, internal departments

PAUL HASTINGS, Los Angeles, CA, 1/05–11/09 (Full-time)
SR. GRAPHIC DESIGNER
• Leadership/art direction for the marketing department of global law firm with 18 international offices
• Brand oversight, concept, and design for external marketing materials and internal firm communications
• Designed brochures, magazines, printed and electronic newsletters, invitations, signage, ads, direct mail, PowerPoint decks, event merchandise, and other marketing collateral from concept to production, including press checks
• Art directed photographers in U.S., Europe, and Asia for multi-city global marketing materials
• Worked closely with Creative Services manager on firm-wide re-brand, developing style guides, determined paper stocks, fonts, colors
• Redesigned Paul Hastings Pro Bono News Magazine; distributed to all attorneys and staff globally
• Liaised with design and marketing directors globally, external agencies, internal departments, and vendors to communicate and execute brand objectives, acted as design advisor to management and junior designers

EDUCATION 

MASTERS DEGREE, Graphic Design Major
Florence Design Academy
Florence, Italy 1/10–12/10

BACHELOR OF ARTS DEGREE, Fine Art Major with Honors
University of California, Berkeley
Anthropology Minor
Berkeley, CA 9/98–5/00

ASSOCIATE OF ARTS DEGREE, Fine Art Major with Honors
Los Angeles Pierce College, Honors Program
Woodland Hills, CA 1996–1998

AWARDS

WINNER: GRAPHIC DESIGN USA
2018 Health + Wellness Design Award, Best in Graphic Design
Cedars-Sinai, Content Development
• "Heart Attack Symptoms Common in Women" Infographic

WINNER: GRAPHIC DESIGN USA
2017 Health + Wellness Design Award, Best in Graphic Design
Cedars-Sinai, Content Development
• "Healthy Habits 2nd Grade Workbook"
• "Healthy Habits 3rd Grade Workbook"
• "Healthy Habits 4th Grade Workbook"
• "OBGYN Signs, Cards, Banner, Stickers Series"
• "Social Media 25,000 Followers" Infographic
• "Blood Donor Services Twitter Infographics Series"

WINNER: GRAPHIC DESIGN USA
2016 Health + Wellness Design Award, Best in Graphic Design
Cedars-Sinai, Content Development
• "Healthy Habits 2nd Grade Workbook"
• "Healthy Habits Parent Handouts"

WINNER: GRAPHIC DESIGN USA
2014 Health + Wellness Design Award, Best in Graphic Design
City of Hope, Creative Services
• "What’s in Cigarette Smoke?" Infographic

HONORABLE MENTION: RAGAN'S
2014 Health Care, PR and Marketing Awards, Best Infographic
City of Hope, Creative Services
• "What’s in Cigarette Smoke?" Infographic

DISTINCTIONS

"Heart Attack Symptoms Common in Women" infographic appeared as first image result and was featured in Google’s rich snippet for that search term. It came up first out of 60M+ search results, and was in the top 5 for more than five weeks, driving the most overall blog traffic.

ADDITIONAL EDUCATION

Art Center College of Design, Pasadena, CA 2003–2009

OTIS College of Art and Design, Los Angeles, CA 2008

American Animation Institute, Burbank, CA 2000–2006

The Animation Academy, Burbank, CA 2001–2003
Jennifer Cogan
Seeking
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Design, Art Direction
Industry
Print, Marcomm
POST DATE: 11.14.2019
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Los Angeles, CA
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