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Talent Profile
PROFILE/RESUME
Jennifer Cogan  
Sr. Graphic Designer
 
Principal, art director, and lead designer at Ginevra Design, an award-winning design studio, specializing in graphic design for business, corporate, education, health care, and consumer communications. Background includes creating global marketing materials, developing brands/identities, logos, infographics, collateral, brochures, publications, books, invitations, signage, ads, direct mail, and more.

Major clients include the UCLA, Providence Saint Joseph Medical Center, Anthem Inc., Cedars-Sinai, Kaiser Permanente, City of Hope, and Paul Hastings. 

Masters Degree in Graphic Design from the Florence Design Academy in Florence, Italy. Bachelors Degree in Fine Art from UC Berkeley.
Resume
PROFESSIONAL EXPERIENCE

UNIVERSITY OF CALIFORNIA, Los Angeles (UCLA) 
SENIOR GRAPHIC DESIGNER, 3/19–Present, 7/11–4/12 (Two contracts) 
• Sole designer for UCLA TDG (Technology Development Group) annual science and medical technology symposium
   ° Design original branding for each event and build graphics across all media, including social media and app graphics, program books, signage, presentations, maps, flyers, logos, name badges, giveaways, etc. from concept to production
• Update and redesign TDG quarterly Innovation Magazine, both for digital and printed distribution, including print production 
   ° Create original layouts and graphic themes, design infographics, arrange articles, features, images, and graphics to fit pub specs 
• Previously: Provided design and production for Anderson Graduate School of Management Communications and Marketing. Created brochures, multi-piece invitations and cards, manuals, signage, etc. for student recruiting, alumni, faculty, and internal departments

PROVIDENCE SAINT JOSEPH MEDICAL CENTER 
SENIOR GRAPHIC DESIGNER, 2/19–Present (Freelance) 
• Design highly visible signage, event collateral, communications, and marketing materials for variety of hospital departments and external communications, from original design to print prep and production
• Develop original brands for hospital events, executing all printed and digital materials across media, working closely with director of communications and print vendors
• Following strict brand guidelines, develop original designs for major hospital signage for 75th Anniversary, including oversized outdoor banners, indoor signage, and customized elevator wraps for various wings throughout the hospital
• Create variety of communications, including outdoor fencing signage, large-scale murals, brochures, event invitations and programs, fundraising event collateral, Labor & Delivery swag, campus maps, posters, logo refreshes, sponsorship ads, etc.

ANTHEM BLUE CROSS BLUE SHIELD 
SENIOR GRAPHIC DESIGNER, 6/19-Present (Freelance) 
• Design marketing collateral, communications, and infographics 
for Anthem Student Advantage services directed toward university students and sales teams
  ° Build out designs for multiple formats, including conference ads, flyers, and large format "placemats"

CEDARS-SINAI
SENIOR GRAPHIC DESIGNER, 1/16–10/18 (Freelance) 
•. Designed marketing materials and collateral for Cedars-Sinai Content Development for variety of hospital departments and external communications, from original design to production
• Obstetrics/Gynecology and Pediatrics: Designed brochures, printed and digital signage, information sheets, admissions packets, editable PDF's, cards, birth announcements, e-newsletters. Developed and updated OB/GYN+PEDS style guide.
• Healthy Habits program, a health education initiative for elementary school children and adults in underserved communities: Designed 2nd, 3rd, and 4th Grade Workbooks, parent handouts, flyers, certificates, outdoor banners and flags, postcards 
• Social Media infographics: Designed graphics for health campaigns for Facebook, Twitter, and Instagram for Digital Media department

KAISER PERMANENTE
SENIOR GRAPHIC DESIGNER, 10/14–3/16, 4/12–12/12 (Two contracts) 
• Supervised, art directed, designed marketing materials for KP's Integrated Marketing Content Team and Brand Creative department, with expertise in B2B-focused collateral directed toward employers, brokers, and unions
• Developed look and feel for launches of new product and service campaigns with all connected materials, including brochures, fliers, employer toolkits, presentation decks, guides, workbooks
• Designed publications, newsletters, invitations, direct mail pieces, multi-piece kits, signage, ads, one-sheets, merchandise, web banners
• Collaborated with creative directors, managers, and sr. art director to develop new look, photography, and guidelines for B2B re-brand
• Art directed, advised, trained other sr. designers, production artists on KP B2B brand and style guidelines 
• Advised business partners on style guidelines for redesign of 
KP business website, provided concept designs for webpages, created graphics and infographics for social media marketing
• Concept to completion: met with managers at initiation of projects to assess needs, collaborated with copywriters, structured schedules, designed materials through production, approved for print

City of Hope
SENIOR GRAPHIC DESIGNER, 5/13–10/14 (FTE), 1/12-3/12 (Contract)
• Leadership/Art Direction/Original Design and Concepting for COH Creative Services — supporting Marketing, Communications, Philanthropy, Development, Clinical, and Medical programs
• Developed original brands and applied to all collateral for major fund-raising events and initiatives with various industry partners, each raising $100,000 to $1,000,000 for the institution
• Produced brand style guides, clinical marketing collateral, national campaign ads, developed universal templates maintaining strict identity guidelines. Designed brochures, invitations, newsletters, ads, infographics, multi-piece collateral, flyers, logos, self-mailers, postcards, e-blasts, magazine covers, signage, books, event merchandise, infographics for Twitter, Facebook, and Linkedin 
• Project management from start to finish, from creative meetings with clients to original design concept, to final production with printers, managing multiple projects and clients under tight deadlines

PAUL HASTINGS
SENIOR GRAPHIC DESIGNER, 1/05–11/09 (FTE)
• Leadership, art direction, brand oversight, concept, and design for external marketing materials and internal firm communications
• Designed brochures, magazines, printed and e-newsletters, invitations, signage, ads, booklets, direct mail, presentations, event swag, etc. from concept to production, including press checks
• Art directed photographers in U.S., Europe, and Asia for multi-city global marketing materials
• Worked closely with Creative Services manager on firm-wide re-brand, developing style guides, determined paper stocks, fonts, colors 
• Redesigned quarterly Pro Bono News Magazine
• Liaised with design and marketing directors globally, external agencies, internal departments, and vendors to communicate and execute brand objectives, acted as design advisor to management and junior designers

EDUCATION 

MASTERS DEGREE, Graphic Design Major
Florence Design Academy
Florence, Italy 1/10–12/10

BACHELOR OF ARTS DEGREE, Fine Art Major with Honors
University of California, Berkeley
Anthropology Minor
Berkeley, CA 9/98–5/00

AWARDS

GRAPHIC DESIGN USA
2019 American Graphic Design Award 
Clear Allergy
• Branding and Identity Design

GRAPHIC DESIGN USA
2019 Health + Wellness Design Award 
Providence Saint Joseph Medical Center
• "75th Anniversary Outdoor Signage and Elevator Wraps"

GRAPHIC DESIGN USA
2018 Health + Wellness Design Award
Cedars-Sinai, Content Development
• "Heart Attack Symptoms Common in Women" Infographic

GRAPHIC DESIGN USA
2017 Health + Wellness Design Award
Cedars-Sinai, Content Development
• "Healthy Habits 2nd Grade Workbook"
• "Healthy Habits 3rd Grade Workbook"
• "Healthy Habits 4th Grade Workbook"
• "OBGYN Signs, Cards, Banner, Stickers Series"
• "Social Media 25,000 Followers" Infographic
• "Blood Donor Services Twitter Infographics Series"

GRAPHIC DESIGN USA
2016 Health + Wellness Design Award
Cedars-Sinai, Content Development
• "Healthy Habits 2nd Grade Workbook"
• "Healthy Habits Parent Handouts"

GRAPHIC DESIGN USA
2014 Health + Wellness Design Award
City of Hope, Creative Services
• "What’s in Cigarette Smoke?" Infographic
Jennifer Cogan
Seeking
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Design, Art Direction
Industry
Print, Marcomm
POST DATE: 11.14.2019
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Los Angeles, CA
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