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Talent Profile
Patricia Schumacher  
Freshly seasoned professional with a wide-ranging portfolio of online, print and broadcast media. Versed in several industries/sectors, including financial services, healthcare, high tech, hospitality, real estate development and retail. Able to learn quickly, adopt brand and editorial styles, offer strategic solutions and hit the ground running. 

Hands-on expertise includes (but is not limited to):

Case Studies
Data Sheets
Digital Advertising
Outdoor Media
Print Collateral
Product Copy
Social Media

Copywriter / GuideWell
9/2022 – Present 

•	Play a key role in the refresh of Through the power of words and imagery, refine the company’s brand messaging and relay its expanded focus that goes well beyond health insurance to promising ventures in healthcare solutions.

•	Generate creative concepts/highly effective copy for various advertising and sales materials (aimed at everyone from self-funded health plan employers and self-insured individuals to Medicare customers/applicants and the agents who serve them).

•	Craft messaging for various customer-facing deliverables under the diverse GuideWell umbrella. This includes Florida Blue (statewide health insurance), Truli (health insurance for small businesses), WebTPA (self-funded employer group administration), Sanitas Medical Centers and GuideWell Emergency Doctors (care delivery) and Triple-S (Puerto Rico’s largest health plan provider).

Copywriter / Stanley Black & Decker
11/2020 – 9/2022 

•	Served as "the voice" within the Stanley Black & Decker (SBD) corporate marketing group, responsible for helping tell the story and reinforce the brand equity of the #1 tools company in the world.

•	Contributed to an active social media calendar for SBD's family of brands (such as DEWALT, CUB CADET, HUSTLER, CRAFTSMAN, TROY-BILT, BLACK+DECKER, STANLEY and LENOX) by crafting creative, compelling and on-brand posts on LinkedIn, Facebook, Twitter, Instagram and SBD Social Shares.

•	Produced copy for, with content ranging from “who we are” as a company (including stance on innovation; diversity, equity and inclusion; social responsibility) to career opportunities, employee and brand partner profiles, etc.

•	Worked closely with talent acquisitions, investor relations, public relations, internal communications and the corporate sponsorship team to produce well-coordinated content (projects included video scripts, emails, landing pages, website copy, editorials, annual reports, recruitment campaigns and more).

Freelance Copywriter / Self-Employed
2/2004 – 12/2020

Provided professional copywriting services to clients across multiple industries, as well as the nonprofit sector. B2B/B2C projects ranged from articles, blogs and case studies to catalogs, emails, video scripts and websites. Satisfied customers included:

• Agriculture / Construction: John Deere 
• Financial Services: Macquarie Bank; Citicards; Fleet
• Healthcare: myGenopedia/HairDX (DNA-genetic testing); Applied Biology (makers of Photocil)
• High Tech / IT: EarthLink Business (Internet, IT, voice and cloud computing); IMT Network (data mining consultants); Beeline (eLearning; workforce/vendor management software as a service)
• Hotel / Hospitality: Priceline; Vizergy Hotel Digital Marketing; eMax Hotel Internet Marketing (assignments ranged from websites for worldwide hotel chains, to succinct summaries for boutique inns and B&Bs)
• Human Resources: Modis IT Staffing (an Adecco company)
• Military: Former Navy SEAL Robert J. O'Neill (motivational speaker, FOX News contributor, philanthropist, aka, "The Man Who Shot Osama bin Laden")
• Nonprofit: Boys Hope Girls Hope; San Francisco School Volunteers; SCORE Small Business Mentors
• Real Estate Development: Johnson Capital Advisors; O'Donnell/Atkins (land brokerage)
• Restaurant: Mojo's Wings, Burgers & Beer; The Winghouse Bar & Grill
• Retail: VENUS Swimwear & Apparel; Triumph Lingerie; Hips & Curves Lingerie;

Senior Copywriter / Ashley HomeStore 
6/2014 – 11/2020 

•	Supported ecommerce development and promotional needs for one of the world's leading furniture manufacturers and the nation's largest furniture and mattress retailer.

•	Played a central role in by crafting compelling, accurate and SEO-rich product descriptions for thousands of home furnishings available for sale in store and online; trained onboarding copywriters in the product copy development process; worked to achieve the highest quality copy standards.

•	Developed concepts and copy for various online, print and brand collateral. Projects included SEO-optimized website content, emails, online catalogs, interior design/lifestyle blogs that inspire and improve organic traffic, store signage, social media plugs (including Facebook, Twitter and Pinterest posts) and Amazon sales channel communications.

•	Researched/incorporated interior design trends into copy content in the interest of elevating the company's image as the #1 home furnishings market leader for style, selection, quality and value.

Marketing Writer / Persystent Software (defunct startup)
8/2009 – 5/2010

•	Developed breakthrough communications in a highly competitive marketplace to generate interest in and ultimately sales of Persystent's 3-in-1 PC repair-imaging-desktop compliance solution.

•	Projects ranged from SEO-rich website copy for, email blasts, customer case studies and illustrative graphic novels to media releases, win wires, webinar presentations and videos.

•	Additional duties included competitive market research, blog monitoring, webinar coordination and photo research.

Senior Copywriter / EverBank
3/2005 – 12/2006 

•	Promoted the company's exceptionally diverse products to a wide-ranging audience, including bank branch customers, online consumers, financial advisors, correspondent lenders, employees and servicing partners.

•	Helped EverBank build a compelling, consistent brand image while maintaining the distinctive nature of its corporate entities:, EverHome, Pricelinemortgage, EverBank Commercial Group, EverBank of Florida, etc.

•	Developed copy for various mediums, including direct mail, online banners, video presentations, radio spots, billboards, print ads, point-of-purchase displays, employee communications and news articles.

Senior Copywriter / Providian Financial
12/1995 – 2/2004

•	Served as marketing services' go-to writer for corporate communications. Projects included community giving annual reports, press releases and internal and external promotional materials for company-sponsored charitable events, including the San Francisco Marathon and the San Francisco Film Festival.

•	Produced content for, an online consumer search portal for offers on mortgages, credit cards, auto insurance and personal loans.

•	Developed direct mail packages for MasterCard and VISA credit cards, membership services (such as discount shopping programs and supplementary insurance), loans, mortgages and more.

•	Assumed responsibilities in the absence of associate creative director; mentored onboarding staff.
Patricia Schumacher
Full-time, Part-time, Off-site, Permanent position
Writing, Creative Direction
Advertising, Marcomm
POST DATE: 03.13.2024
Tampa, FL
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