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Talent Profile
Patricia Schumacher  
Freshly seasoned professional with a wide-ranging portfolio of online, print and broadcast media. Versed in several industries/sectors, including financial services, health care, high tech, hospitality, real estate development and retail. Able to learn quickly, adopt brand and editorial styles, offer strategic solutions and hit the ground running. 

Hands-on expertise includes (but is not limited to):

Case Studies
Data Sheets
Digital Advertising
Outdoor Media
Print Collateral
Product Copy
Social Media

COPYWRITER / GuideWell / 9/22–Present

• Play a key role in the refresh of Through the power of words and imagery, refine the company’s brand messaging and relay its expanded focus that goes well beyond health insurance to promising ventures in health care solutions.

• Generate creative concepts/highly effective copy for various advertising and sales materials (aimed at everyone from self-funded health plan employers and self-insured individuals to Medicare customers/applicants and the agents who serve them).

• Craft messaging for various customer-facing deliverables under the diverse 
GuideWell umbrella. This includes Florida Blue (statewide health insurance), Truli 
(health insurance for small businesses), WebTPA (self-funded employer group administration), Sanitas Medical Centers and GuideWell Emergency Doctors (health care delivery) and Triple-S (Puerto Rico’s largest health plan provider).

COPYWRITER / Stanley Black & Decker / 11/20–9/22

• Served as "the voice" within the Stanley Black & Decker (SBD) corporate marketing 
group, responsible for helping tell the story and reinforce the brand equity of the

• Contributed to an active social media calendar for SBD's family of brands (such as DEWALT, CUB CADET, HUSTLER, CRAFTSMAN, TROY-BILT, BLACK+DECKER, STANLEY and LENOX) by crafting compelling and on-brand posts on LinkedIn, Facebook, 

• Produced copy for, with content ranging from 
"who we are" as a company to career opportunities, employee profiles and more.

• Coordinated with talent acquisitions, investor relations, public relations, internal communications and corporate sponsorship teams on video scripts, emails, landing 
pages, website copy, editorials, annual reports, recruitment campaigns, etc.

SENIOR COPYWRITER / Ashley HomeStore / 6/14–11/20

• Supported ecom/promotional needs for the world's largest furniture manufacturer.

• Crafted compelling, accurate and SEO-rich product descriptions for thousands of
home furnishings; trained/mentored onboarding copywriters in the product copy 
process; worked to achieve the highest quality copy standards.

• Developed concepts/copy for digital, print and brand collateral. Projects included
SEO-optimized website content, emails, catalogs, interior design/lifestyle blogs,
store signage, social media and Amazon sales channel communications.

• Researched/relayed interior design trends as a way of elevating the company's 
image as the market leader for style, selection, quality and value.

FREELANCE COPYWRITER / Various Clients Nationwide / 2/04–12/20

Built trusted relationships with B2B and B2C clients/nonprofits. Work included
articles, case studies, catalogs, emails, videos and websites. Brands included:

John Deere
Macquarie Bank
Johnson Capital (commercial real estate financing)
O'Donnell/Atkins (land brokerage)
myGenopedia/HairDX (genetic testing)
Applied Biology (makers of Photocil, for the treatment of vitiligo and psoriasis)
EarthLink Business (internet, web hosting, online security provider)
Beeline (workforce/vendor management software as a service)
Vizergy Hotel Digital Marketing
eMax Hotel Internet Marketing
Former Navy SEAL Robert J. O'Neill
Boys Hope Girls Hope
SCORE (resource partner of the Small Business Administration)
Mojo's Wings, Burgers & Beer
The Winghouse Bar & Grill
VENUS Swimwear & Apparel
Triumph Lingerie

MARKETING WRITER / Persystent Software / 8/09–5/10

• Developed breakthrough communications to generate interest in and ultimately 
sales of Persystent's 3-in-1 PC repair-imaging-desktop compliance solution.

• Projects ranged from SEO-rich website copy for, email blasts, 
customer case studies and illustrative graphic novels to media releases, win 
wires, webinar presentations and videos.

SENIOR COPYWRITER / EverBank / 3/05–12/06

• Promoted the company's exceptionally diverse products to a wide-ranging 
audience, including bank branch customers, online consumers, financial 
advisors, correspondent lenders, employees and servicing partners. 

• Helped EverBank build a compelling, consistent brand image while maintaining 
the distinctive nature of its corporate entities:, EverHome, 
Pricelinemortgage, EverBank Commercial Group, EverBank of Florida, etc.

• Developed copy for direct mail, online banners, radio spots, billboards, print ads, point-of-purchase displays, employee communications and news articles. 

SENIOR COPYWRITER / Providian-Washington Mutual / 12/95–2/04

• Served as marketing services' go-to writer for corporate communications. 

• Projects included community giving annual reports, open enrollment materials, 
press releases and internal/external promotions for charitable events, 
including the San Francisco Marathon and the San Francisco Film Festival.

• Produced content for, an online consumer search portal for offers on mortgages, credit cards, auto insurance and personal loans.

• Created direct mail for member services (e.g., discount shopping programs/
supplementary insurance), MasterCard/VISA credit cards, loans/mortgages, etc.

Simmons College (now Simmons University), Boston, MA
Patricia Schumacher
Full-time, Part-time, Off-site, Permanent position
Writing, Creative Direction
Advertising, Marcomm
POST DATE: 03.12.2023
Tampa, FL
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