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Talent Profile
PROFILE/RESUME
Paula Prodan  
Senior Art Director/ Design
I am an Art Director/Graphic Designer of anything Print (with a smidge of Web thrown in).  I possess several years experience with a strong emphasis in Catalog Design and Management. As a design professional, my experience has encompassed all facets of print advertising including: direct  mail, newspaper, circulars and various other collateral materials. I have facilitated each step of design from concept and production through printed publication
Resume
QUALIFICATIONS:
Expertise in refining advertising & marketing materials to achieve the most advantageous results of full color catalogs, circulars, brochures and collateral.
Further qualifications include: Experience in art direction, design, photostyling and production.
Macintosh experience:  Adobe InDesign, InCopy, Adobe Photoshop, Adobe Illustrator, and QuarkXPress. 

EMPLOYMENT HISTORY:

2007 – Current
HEALTH CARE LOGISTICS– Circleville, Ohio
Senior Art Director
Art direct & design catalogs, brochures, social media content, web ads & direct mail pieces
Direct Junior Art Director, Production Artist and Freelance Graphic Designer
Page layouts of multiple page direct mail pieces including 20-30 product line specific catalogs 
and the 860 page annual product catalog
Design & development of direct mail collateral. Concept, design, pagination, photosyling 
& preparation of electronic files for print through final press check
Successfully implement corporate guidelines, new procedures, designs and formats
Collaborate with various department personnel including creative staff, copywriters and 
upper management
Strong ability to interpret and implement current trends into viable creative options

2006 – 2007
RETAIL VENTURES/VALUE CITY– Columbus, Ohio
Art Director
Designed & developed circular, newspaper & in-store posters/signage formats and layouts
  Emphasis on fashion and home store merchandise
Heavy on & off site photo art direction of fashion (flat & on figure) & product  
Page layouts through color correction of final proofs
Hands-on electronic production
Successfully implemented corporate guidelines, new procedures, designs and formats
Collaborated with various department personnel including creative staff, copywriters, 
merchandise buyers and upper management
Strong ability to interpret and implement current trends into viable creative options

1999 – 2006
ROBINSONS MAY/MEIER & FRANK– North Hollywood, California
Art Director
Designed & developed catalog, circular, and newspaper formats and layouts
Emphasis on specific areas including fashion and home store
Photo direction of fashion (flats & on figure) and home store shoots
Electronic production
Page layouts through final iris proofs consistently achieving corporate standards
Successfully implemented corporate guidelines, new procedures, designs and formats
Interfaced with various department personnel including creative staff, merchandise buyers 
and upper management which resulted in more impactful campaigns

1996 –1999
MICHEL & CO. – Culver City, California
Catalog Designer/ Catalog Manager
Designed & developed catalog/sell sheet formats, layouts, covers concepts & graphics
Pagination
Photo direction and electronic production
Approved color proofs and bluelines
Press checks
Creative and technical management of 7 annual full color catalogs
Oversaw daily operation of catalog department
Supervised design, photostyling & production staff
Maintained all deadlines
Successfully Implemented new procedures, designs and formats
Interfaced with vendors: photographers, designers & separator/printers

1995 –1996
COMPUVEND – Chatsworth, California
Art Director / Designer
Designed and produced original advertising materials such as product line catalogs, 
brochures and flyers
Designed original new product art & logos
Recreated logos for personalized units 
Interfaced with freelance artists, service bureaus & clients

1986 –1994
UNITED STATES PURCHASING EXCHANGE – Northridge, California
Designer
Designed, developed and implemented catalog formats, layouts, covers & graphics
Art directed catalogs
Page and layout comps
Electronic production
Approved final electronic files for pre-press
Approved chromalin proofs and bluelines from separator

Catalog Production Coordinator- Promotion to Designer
Assistant Catalog Production Coordinator–Promotion to Catalog Production Coordinator
Catalog Supervisor–Promotion to Assistant Catalog Production Coordinator
Production Artist–Promotion to Catalog Supervisor

EDUCATION:

LOS ANGELES PIERCE COLLEGE – Woodland Hills, California
Graphic Communications, Liberal Arts and various Fine Arts courses
ASSOCIATE OF ARTS DEGREE

CAL STATE UNIVERSITY NORTHRIDGE – Northridge, California
Courses completed: Advertising Graphics, Repro-Graphics and Design Visualization

CALIFORNIA COLLEGE OF ARTS AND CRAFTS – Oakland, California
Fine Arts Studies
Paula Prodan
Seeking
Full-time, On-site, Off-site, Permanent position
Experience
Senior
Skills
Art Direction, Design
Industry
Print, Advertising
POST DATE: 07.31.2022
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Mount Sterling, OH
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