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Talent Profile
Jack Goldenberg  
I’m a prolific, strategic and innovative Copywriter and Marketing Communications Specialist who thinks like a marketer and writes like a wordsmith. I know how to turn storytelling into story selling. 

I think BIG and deliver branded, engaging and memorable digital and traditional campaigns that have revolutionized four industries and helped launch three billion dollar products. With all I’ve done, I still believe my best efforts are ahead of me.
Strategic, imaginative, and proactive Senior Copywriter, Content Strategist and Marketing Communications Specialist with successful track record creating digital and traditional branding campaigns for consumer product companies, healthcare and non-profits, launching new products and providing web content. Excellent storyteller for blog, 10 Minutes of Brilliance, who knows how to deliver consumer benefits in a memorable and impactful way. Cirque du Soleil-like ability to juggle competing projects, egos and deadlines with skill and unflappable attitude. 

Selected Achievements
• Used branding and social media to create “Frugal Friday” initiative that helped save Roche and Genentech over $20 million
• Re-wrote Bristol-Myers Squibb employee website and positioned it from an employee’s pt. of view, instead of from the corporation
• Long before YouTube popularized viral marketing, I launched the Happy Meal with word of mouth advertising, a campaign that is still successful today.
• My blog, 10 Minutes of Brilliance, has over 20,000 subscribers


Freelance Copywriter and Content Strategist
Einstein, da Vinci & Goldenberg, Denville, NJ, 1989-1994 and 2008-Present
• Digital content and traditional advertising: Valtech Digital Marketing, Ortho Clinical Diagnostics, Bristol-Myers Squibb, Roche/Genentech, McCormick Spices, Skype,, Showtime, Pizza Hut, Stickman Stew, Texas State Optical, Lady Foot Locker, Communications Electronics, Zaro’s Bakery, Mother’s Herbal Pops, Dow Scrubbing Bubbles, Coca-Cola Fountain, Diet Coke, National Beer, Bristol Hospital, Columbia Pictures, HBO’s “From Jail to Yale,” Mirae Asset Financial Group, Zytrel Hand Sanitizer, Welkin Capital Group, Paradigm Jet Management, Actors Hall of Fame, The Spark of Karma, nGage Technology, Endemol TV, Wyndham Hotels, Vogue Knitting, Plaza Wealth Management, Katrina Relief Fund, Epi Pen, and Suboxone

Global Marketing Communications Specialist
Roche Pharmaceutical Nutley, NJ and Genentech SF, CA, 2012-2013
• Developed and branded social network that helped save client over $20 million 

Senior Copywriter and Content Strategist
Bristol-Myers Squibb, Plainsboro, NJ< 2006-2008
• Provided brand strategy/content for Bristol-Myers corporate Web site
• Clients: Enfamil, NY Aids Walk, Bristol-Meyers Squibb R&D, Enfamil, Orencia,
Emsam, Mead Johnson Nutritionals, National Mental Illness campaign

Copywriter/Creative Director
Blakeslee Group, Baltimore, MD, 1994-2005  
• Responsible for creative direction and marketing for $45 million ad agency
• Clients: Coca-Cola Fountain, Ellesse Apparel, Blimpie, Roy Rogers restaurants, McCormick Spices, Hershey's Chocolate, After Six Formal Wear, Dentsply

Apparel and Footwear: Ellesse, Gor-Tex, Fila, Merino Wool
Beverages: Coca-Cola Fountain, Diet Cole, National Beer, Colt 45 Malt Liquor
B2B: McCormick Spices, Dentsply, Communications Electronics, nGage Technology
Children’s Products: Happy Meal, Cabbage Patch Kids, Pop Rocks candy, Hasbro
Consumer Products: Gillette Razors, Dow Scrubbing Bubbles, McCormick Spices
Corporate Communications: Skype,
Educational: PA Dept. of Education, U. of Baltimore, Morgan State College
Employee Marketing and Communications: Bristol-Myers Squibb, Roche/Genentech, Ortho Clinical Diagnostics
Entertainment: CBS-TV, Columbia Pictures, Showtime, Actors Hall of Fame
Financial: Maryland National Bank, Mirae Asset Management, Welkin Capital 
Food: Zaro’s Frozen Yogurt, Sunbeam Bread, Mrs. Filbert’s Take ‘em Tubs
Gaming: Maryland Lottery
Hotels: Westin, Choices Hotels, Quality Inn 
Interactive: The Spark of Karma, Vogue Knitting Live, Plaza Wealth Management, Obama Watches, NGage Technology Group, Bristol-Myers Squibb Careers, John Mitchell Photography
Non-profits: Bristol Hospital, Stickman Stew, Actors Hall of Fame, Thanks Gaddy campaign, Earth Day, NY Aids Walk, National Mental Health
Restaurants: McDonald’s, Blimpie International, Haussner’s Restaurant
Retail: Communications Electronics, Jan’s Mountain Outfitters, Zaro’s Bakery
Snacks: Snyder’s Potato Chips, Hershey’s Chocolate, Incredda-Bubble Gum
Sports: Baltimore Orioles, Baltimore Bullets, The Preakness
Women’s Products: Ellesse Apparel, Lady Foot Locker, Vogue Knitting 

BS in Political Science, American University
Certificate in Social Media Marketing, Mini-MBA program. Rutgers University
Jack Goldenberg
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Writing, Creative Direction
Advertising, Marcomm
POST DATE: 01.16.2020
Denville, NJ
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