SUMMARY: 
Actively Looking.
I’m a Senior Conceptual Copywriter with extensive cross channel Advertising, Digital, Social, Direct Marketing and Pharma experience. I’ve worked on everything from Entertainment to Pharmaceuticals, Mobile, Airlines, Tourism, Banking, Cars, Consumer goods, Auto insurance and more.

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EXPERIENCE:

Senior (Freelance) Copywriter
June 2020 - Present

Working on print and digital projects for Ad agencies. 
Looking for more Freelance/ Full-time work.

Created digital, print, direct mail (Acquisition/Upgrade/CRM) for Optimum, Altice Mobile, Spectrum TV & Internet, Spectrum Mobile and more. Wrote Email campaigns, Banners, DM packages, FB Ads, Instagram Ads and Google Display Units. 

Senior Copywriter
Digitas (Publicis Group)
March 2014 – March 2020

Wrote Emails campaigns, Digital banners and Web copy for Comcast’s Xfinity Triple Play (TV/Internet & Phone), Xfinity Streaming services, Home Security, Delta Airlines, American Express and Xfinity Mobile. 

Also conceived and wrote a range of result-oriented Print & Direct Mail packages like Letter packs, Self-Mailers, FSIs and Post Cards.(Acquisition, Retention, Win back etc.)

Freelance Conceptual Copywriter
Ad Agencies, NYC
August 2012 – February 2014

Grey Direct & Digital (Geometry)
Digital and Direct Mail campaigns for Net Bank, Lasik, Aetna Life, Aetna Medicare and Liberty Mutual.

Prime Access (Pharmaceutical Advertising)
Conceived and wrote advertising campaigns for Merck's Isentress (HIV medication), Tecfidera (MS drug), Bydureon (Diabetes) and more. I also worked on the copy through the different legal rounds, adjusting the copy to meet legal compliance in terms of the language, claims and more.

Team Ignition (Nissan cars)
Multiple campaigns for Nissan cars — Altima and Sentra.
Won Gold & Silver — 3AF Creative Campaign of the Year 2012 & 2013, Telly Awards, Summit Awards and more.

Admerasia 
360-degree campaigns for Western Union, Mass Mutual insurance and DISH network to name a few. 

EDUCATION
Bachelors of Arts — Mumbai University
Diploma in Advertising — Mumbai University

REFERENCES
www.linkedin.com/in/vivekdsouza