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Talent Profile
PROFILE/RESUME
Heidi North  
Art Director and Graphic Designer
Award-winning art director, designer and manager with extensive experience and consistent success in the conceptualization, development, oversight and execution of high-profile, creatively distinctive, well-targeted book publishing, web and mobile design, food and wine, gift, and packaging projects. Outstanding art direction, design, visual storytelling, hand lettering, illustration, department management, and digital skills. Confident and poised in fast-paced environments. Extremely versatile, flexible, focused professional with exceptional style and flair combined with strong orientation for details, budgets, deadlines and quality. Build, identify, and implement strategies to enhance department workflow and production processes. Career highlights:

• Print Magazine: So Many Ways to Say Thank You, boxed notecards featured in February 2015 issue.
• Designed publishing projects that appeared on the following global publications and web sites bestseller’s lists: The New York Times; Wall Street Journal; USA Today; the #1 best-seller on Amazon.com’s confectionery list, 2015; and best of list on barnesandnoble.com.
• The New York Art Directors Club 72nd National Awards Competition.
• The New York Art Directors Club, Award of Excellence and accompanying scholarship.
• Art directed photo shoots for high-profile media personalities, product, food and lifestyle.
Resume
• AWARD-WINNING ART DIRECTOR AND DESIGNER WITH MAJOR BRAND EXPERIENCE
SUCCESSFULLY MANAGED THE FULL DESIGN PROJECT SPECTRUM, INCLUDING CREATIVE, BUDGETS, SCHEDULES AND VENDORS
• LED ART DEPARTMENTS AND OVERSAW TEAMS OF UP TO 20+
• ART DIRECTED OVER 35 PHOTO SHOOTS, WORKING WITH HIGH-PROFILE FIGURES RANGING FROM CHAZZ PALMINTERI TO THE FOUNDERS OF HOME DEPOT
COLLABORATED ON FOOD-RELATED PROJECTS WITH CLIENTS RANGING FROM THE AMERICAN HEART ASSOCIATION TO THE DAILY GREENS JUICE CLEANSE

FOR PROFESSIONAL RECOMMENDATIONS CLICK HERE
FOR DESIGN PORTFOLIO CLICK HERE

CORE COMPETENCIES

Art Direction	Branding / Packaging	     Print / Digital / Mobile
Creative Strategy	Department / Team Leadership	 Campaign Management
Conceptualization / Design Development	Visual Design / UX / UI	Budgeting / Scheduling

AWARDS + KUDOS

·	Selected by Reedsy.com from 250 designers to be one of 12 to create a cover for Sherlock Holmes 125th Anniversary Celebration 
·	So Many Ways to Say Thank You boxed notecards featured in the February 2015 issue of Print magazine
·	Designed projects that featured in bestseller lists: New York Times, Wall Street Journal, USA Today, Amazon and Barnes & Noble
·	The New York Art Directors Club, Award of Excellence 
 
F/T EXPERIENCE

HOUGHTON MIFFLIN HARCOURT | New York, NY | Senior Visual Designer | 2017—Present
·	Design magazine-style opening spreads, infographics, and digital components for this leading educational publisher
·	Oversee the work of two freelance design vendors
·	Retouch photos and create original illustrations 
·	Design English and Spanish Editions
·	Work with the Woodwing System
·	Key accomplishments:
o	Ensure six design team members meet key deadlines and milestones
o	Successfully completed over 70 projects to date

METROPOLITAN / 25A MAGAZINES | New York, NY | Art Director | 2016—Present¬¬
·	Led print and web design projects for two monthly luxury lifestyle magazines
·	Collaborated closely with Publisher, Editor-in-Chief, PR firms, printers, and brand partners
·	Acquired and developed fashion, food, wine, and art content
·	Created ads for print as well as digital banner ads and animated GIFs
·	Art directed photo shoots
·	Managed 10 freelancers
·	Key accomplishments:
o	Redesigned and branded the 124-page magazine and website
o	Art directed cover and feature photo shoots with Chazz Palminteri, Tamsen Fadel of PIX11 News, and Sonja Morgan from The Real Housewives of New York City

QUARTO PUBLISHING GROUP USA INC. | New York, NY | Senior Design Manager | 2013—2016
·	Led the art department for two startup imprints: Racepoint Books and Rock Point Gift & Stationery 
·	Managed and art directed a team of 20+ freelance designers, illustrators, photographers, and retouchers
·	Developed covers and 4/c interiors, from concept to finish, for cookbooks, entertainment/gift/stationery products, and packages on over 120 projects per year
·	Art directed, styled, and conceptualized over 8, food and product photo shoots
·	Reported to Publisher and collaborated with CEO, authors, editorial director, managing editor, sales, photo researchers, marketing, and production
·	Designed, illustrated, hand lettered, and retouched photos; prepared digital files for print and web; worked with book maps, produced complex mechanicals, and engaged with overseas printers
·	Key accomplishments:
o	Art directed and designed Sally’s Baking Addiction, which held the #1 spot on Amazon.com
o	Designed gift products sold at Michael’s, Book’s-A-Million, Kohl’s, T.J Maxx, and Neiman Marcus 
o	Introduced improvements that reduced costs by 30%

SIMON & SCHUSTER INC. | New York, NY | Art Director, Simon Scribbles | 2006—2008
·	Art directed children’s books, coloring books, and novelty packaging. 
·	Hired and managed illustrators and designers
·	Interpreted style guides from licensors
·	Collaborated with creative director, editors, and production
·	Key accomplishments:
o	Designed 360 projects for top brands such as Nickelodeon, Universal Pictures, and Paramount Pictures
o	Managed a $190,000 budget 

BARNES & NOBLE / STERLING PUBLISHING | New York, NY | Art Director, Custom Publishing | 2004—2006
·	Art directed, managed, and designed book jackets, 4/c interiors, kits, and gift sets for adults and children
·	Art directed food photo shoots for cookbook projects
·	Managed 1 in-house designer and over 10 freelancers
·	Key accomplishments:
o	Developed 240 books and books/packaged gift sets, from manuscript to bound book or kit, collaborating with brands such as House Beautiful and Smith & Wollensky
o	Designed American Wine Guide by Kevin Zraly, and House Beautiful’s Welcome to the Table 

FREELANCE EXPERIENCE

ALPINE COFFEE | New York, NY | Designer | 2016
·	Drove visual, UI and UX design and strategy spanning web and mobile for this B2B coffee distributor
·	Responsively designed site navigation, home page, product pages, and wireframes
·	Art directed product photo shoots
·	Key accomplishments:
o	Created brand identity, print catalog, and packaging designs that established the visual brand for the business

MEREDITH CORPORATION | New York, NY | Designer | 2016
·	Designed promotional and event collateral, evites, posters, sales and marketing collateral, advertorials, and presentations for Rachael Ray, Eating Well, Allrecipes.com, and Traditional Home magazines
·	Key accomplishments:
o	Developed PPT template and design manual for Traditional Home creative and editorial teams

HEIDI NORTH GRAPHIC DESIGN | New York, NY | 2008—2013
·	Select clients:		
o	Li-Lac Chocolates: designed marketing insert for chocolate packaging in concert with brand style guidelines
o	Banfi Vinters: designed promotional materials, POP displays, and ads for North America’s leading wine importer
o	Weight Watchers International: worked with creative director to develop Family Style Cookbook
o	Oxmoor House: conceived and designed look and feel of 4/c cookbooks
o	Open Road Integrative Media: designed covers for 52 eBooks
o	Julie Metz LTD: designed adult and teen book covers for Booksparks/Sparkpoint Press 
o	Little, Brown and Company: designed book jackets, covers and highly illustrated interiors
o	HarperCollins Publishers: designed covers, interiors and mechanicals for Harper Teen

EDUCATION + CERTIFICATIONS

GENERAL ASSEMBLY | New York, NY | Certificate in Visual Design (Web/Mobile)
THE NEW SCHOOL UNIVERSITY | New York, NY | Certificate in Web Design and Information Architecture
SCHOOL OF VISUAL ARTS | New York, NY | Bachelor of Fine Arts in Graphic Design and Advertising

TECHNICAL SKILLS

Adobe Illustrator CC 2018	Adobe Photoshop CC 2018	Adobe InDesign CC 2018
Sketch 51.2	HTML5	JavaScript
Dreamweaver	PowerPoint	WordPress
Heidi North
Seeking
Full-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Art Direction, Design
Industry
Print, Publishing
SAMPLE WORK
POST DATE: 07.31.2019
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Brooklyn, NY
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