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Talent Profile
Vivian Le  
Senior Copywriter
My words mean a lot to me and so does an agency that inspires expression. In return, I add personality and punch to copy and strive to find each client's unique voice. I dissect the product or service. Find out what makes it tick and who it ticks for.  Ready to start? Let's go.

Senior Copywriter @ Publicis Hawkeye, Dallas, TX     06/13-
   -Partner with clients to deliver laser-focused copy and conceptual ideas
   -Lead client presentations and provide mentorship to junior writers
   -Collaborate with new business team to expand agency presence

Community Manager (contract) @ Google Quickoffice, Dallas, TX   01/13-4/13
   -Managed customer satisfaction across all social media channels
   -Increased Facebook Total Reach by 68.65%
   -Provided direct support for Quickoffice users
   -Created help content for Google support sites

Interactive Copywriter @ Slingshot LLC, Dallas, TX   01/11-11/12
   -Wrote copy for banners, websites, mobile apps and promotions
   -Worked closely with an Art Director to concept and present big ideas 
   -Successfully launched the fuel promotion with over 25,000    
    participants in less than a week 
   -Grew IHOP at Home online presence from 700 Facebook fans to over 85,000 
    in under four months

Direct Response Copywriter @ MRM Worldwide, New York, NY 03/09-12/10 
   -Wrote B2C and B2B copy for quarterly newsletters, direct mail, DRTV and radio
   -Tested competitive messaging for Verizon home phone, Internet, and FiOS

Financial Copywriter @ Digitas, New York, NY 01/08-12/08
   -Wrote financial copy for emails, landing pages, direct mail and collateral 
   -Participated in various brainstorms for American Express OPEN

Junior Copywriter @ Draftfcb, New York, NY 04/06-01/08 
   -Wrote B2C copy for Verizon home phone, Internet and FiOS 
   -Pitched quarterly direct response campaigns

Verizon, American Express, Joe’s Crab Shack, Jack Daniel’s, IHOP at Home®, Corner Bakery Cafe, Pollo Campero, Shell, Bank of America, 24 Hour Fitness, Red Bull, TriHealth

MFA in Advertising
The Academy of Art University, San Francisco, CA
December 2005

BS in Journalism/Strategic Communications
Minor in English
The University of Kansas, Lawrence, KS
Fall 1999-2003

Adobe Photoshop, InDesign, Microsoft Office, Quickoffice, Mac/PC

2012 Bronze ADDY®, Joe’s Crab Shack
2012 Bronze ADDY®, Haynes & Boone, LLP
President’s Honor List, The Academy of Art University 
Frances Elizabeth Taylor Journalism Scholarship
Wendell Sullivan Advertising Scholarship

People watching, cooking, crafting, chasing after two crazy cats
Vivian Le
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Writing, Creative Direction
Advertising, TV/Radio
POST DATE: 01.06.2022
Dallas, TX
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